Luxury Listing Specialist Designation (LUXE)

Unlike other Luxury Designations, there are NO previous Luxury Sale requirements for you to complete this training and earn your LUXE Designation. You will learn proven techniques to not only break into the higher end market…but more importantly dominate it!

LUXE is a 16 module, self-paced online learning experience featuring pre-recorded videos from Michael LaFido. The course includes downloadable worksheets, interactive quizzes, and extensive training material to develop competency in selling to the luxury market. You’ll also get free updates and upgrades to the course for 12 months.

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.

Location:
Naples Area Board of REALTORS
1455 Pine Ridge Rd
Naples, FL 34109