Starting Out as a Real Estate Agent

Licensing and Education

The first and most critical step is obtaining your real estate license. This process varies by state, but generally includes mandatory coursework, a background check, and passing a comprehensive exam.

Step	Requirement	Notes
Pre-Licensing Coursework	Complete the required number of classroom or online hours.	This covers real estate law, principles, and practices.
State Exam	Pass both the national and state-specific portions.	Study materials are typically provided during coursework.
Broker Sponsorship	Affiliate with a licensed real estate broker.	This is required before you can legally practice.

Essential Startup Activities

Once licensed, you need to set the foundation for your business.

Choosing Your Brokerage

Your sponsoring broker plays a huge role in your success. Consider the following when making your decision:

• Commission Split: Understand the fee structure and how much of your commission you will keep.
• Training and Mentorship: Look for structured programs designed for new agents.
• Office Culture and Support: Find an environment where you feel comfortable and supported by staff.
• Technology and Tools: Assess the quality of the CRM, website, and marketing resources provided.

Building Your Sphere of Influence (SOI)

Your SOI is your network of people who know you and can refer you to business. This is the primary source of initial leads.

1. Create a Contact List: Start with everyone you know—friends, family, past coworkers, and acquaintances.
2. Announce Your New Career: Send a personalized email, text, or social media message to your list by Date.
3. Plan Your First Event: Host a small gathering or open house to connect with your SOI and potential clients at a location such as Place. This event should be planned as a calendar activity, so make sure to reserve your spot: Calendar event.

Initial Marketing and Branding

Establish a professional image from day one.

Branding Basics

• Professional Headshot: Invest in a high-quality photograph.
• Business Cards: Design and order cards with your brokerage information and contact details.
• Online Presence: Set up professional profiles on social media and ensure your information is consistent across all platforms. Lead Generation Strategies

Focus on low-cost, high-return activities to begin with.

Strategy	Description	Timeline
Open Houses	Host open houses for other agents' listings to meet potential buyers.	Weekly
Niche Focus	Select a neighborhood, property type, or demographic to specialize in.	Within your first 30 days
Cold Outreach	Practice calling and meeting new people, focusing on providing value.	Daily