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What not to write: What the latest YouTube scandal can teach you about damage control

What not to write: What the latest YouTube scandal can teach you about damage control
When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you're in damage-control mode.
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