Saudi property development company Dar Al Arkan is growing its presence in eight countries after earning a reputation for creating opulent, comfortable living spaces. Currently, co-branding is one of the biggest trends in luxury living, which is why Dar Al Arkan is partnering with some of the most famous names in high fashion: Versace, Missoni, Elie Saab, and Pagani.
It’s been a natural evolution for the company, which was launched by six families in 1994. Designers tend to start with a clothing line before branching out to accessories like sunglasses, jewelry, shoes, and handbags. Real estate is the next step in extending their designs, and Dar Al Arkan offers designers stunning spaces to further explore their brand. According to the property development company’s CEO Sheikh Yousef Al Shelash, “Co-branding is reaching cars, yachts, planes, and real estate. Co-branding with luxury brands is a big real estate and hospitality trend.”
Exclusivity Drives Demand for Co-Branded Luxury Abodes
“Co-branded real estate is the limited edition of real estate. It is a big trend because there are more and more people looking to buy a limited number of units. When you do a project in a certain city with a certain brand, you only present a limited number of units,” explains Al Shelash. “So there is a big trend around the globe right now of people who would like to buy units with limited numbers, just like they’re buying watches, and they’re buying jewelry — they want to buy everything that is a limited edition. This is why it is a major trend these days in real estate.”
Research shows that developers can increase their profits by approximately one-third with branded properties. Dar Al Arkan’s fully serviced, designer-branded homes help set them apart from others in the industry and act as a magnet to attract an aspirational clientele. With wealthy consumers wanting to live in designer developments with five-star amenities and restaurants, it can be an asset for developers to partner with a trusted brand.
Al Shelash confirms that the company has been able to elevate its status since proving that these well-known designer corporations enjoy successful collaborations with the company. “Partnerships elevate the image of the company by showing that the company has not only been trusted by our customers over the last 28 years but can also be trusted by mega brands,” he says. “It expanded our customer base because now we are able to deal with economic classes from the mid-economic classes to the ultra-high-net-worth.”
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