Leaving The Picket Fence Behind

According to Berger, there is no reason why these widely-shared observations about the malleability of consumer choices could not be applicable to current preferences for neighborhood types. Robert August concurred. He owns North Star Synergies, a real estate marketing and consulting firm based in Denver, Colorado, and is a former chair of the National Sales and Marketing Council of the National Association of Home Builders (NAHB). In a discussion with Remapping Debate, he said that marketing...