Create a “Homeowner Tips” Email Series
Here's a "Homeowner Tips" email series designed to keep your real estate clients engaged, informed, and thinking of you long after closing. Each email provides value, strengthens relationships, and encourages referrals — all without being salesy.
Homeowner Tips Email Series (12 Months)Each email is short, actionable, and focused on seasonal relevance or general upkeep.
Email 1: Welcome to HomeownershipSubject: Your New Home, Your New Journey
Content:
Congrats again! Over the next year, I'll send you quick, practical homeowner tips. These are designed to help protect your investment, save money, and keep your home running smoothly.
Subject: 5 Simple Steps to Winter-Proof Your Home
- Check weather stripping
- Clean gutters
- Service the furnace
- Cover outdoor faucets
- Inspect the roof
Subject: Time to Freshen Up — Your Spring Home Checklist
- Deep clean baseboards, vents, windows
- Service AC unit
- Test smoke detectors
- Declutter storage spaces
Subject: Small Changes = Big Curb Appeal
- Add fresh mulch
- Paint the front door
- Power wash the siding
- Upgrade house numbers
Subject: Save Energy, Save Money
- Install a smart thermostat
- Replace air filters
- Seal small air leaks
- Use LED lighting
Subject: Keeping Your Home Safe This Summer
- Inspect and clean your grill
- Secure doors/windows before vacations
- Trim trees near your home
- Check exterior lighting
Subject: Fall is Here — Your Home Maintenance Guide
- Clean chimney (if you use one)
- Rake leaves and clean gutters
- Drain sprinkler system
- Check for drafts
Subject: Smart Upgrades That Make Life Easier
- Video doorbells
- Smart locks
- Wi-Fi-enabled garage openers
- Leak detectors
Subject: Catch Small Problems Before They Get Big
- Check under sinks for leaks
- Monitor water pressure
- Look for cracks in foundation
- Flush water heater annually
Subject: Want to Add Value to Your Home?
- Add a backsplash
- Update lighting fixtures
- Replace hardware on cabinets
- Install crown molding
Subject: Make Your Home Feel Cozy Year-Round
Quick seasonal decor swaps that don't break the bank — pillows, wreaths, candles, and doormats.
Subject: One Year In — Thanks for Letting Me Be Part of It
Recap your year as a homeowner. Remind them you're here for friends or family who may need help buying or selling.
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