LikeRE Marketing Workbook

Section 1: Introduction

• A brief overview of the workbook
• The purpose of the workbook
• Your real estate business's goals and objectives

Section 2: Target Market Analysis

• A description of your target market
• Demographics, including age range, income level, family status, and lifestyle
• Their needs and challenges, and how your services can address them
• Communication preferences

Section 3: Marketing Plan

• Your marketing objectives
• A description of your marketing strategy
• A detailed list of marketing tactics, including social media advertising, email marketing, flyers, postcards, and other advertising mediums
• Budget allocation for each tactic
• Timeline for implementation
• Evaluation metrics to determine the success of each tactic

Section 4: Branding and Messaging

• Your brand's identity, including logo, colors, and fonts
• Your brand's voice and tone
• Your unique value proposition
• Your messaging strategy for different target audiences
• Elevator pitch for your real estate business

Section 5: Lead Generation

• Lead generation tactics, including referrals, online advertising, content marketing, and networking events
• A detailed list of lead sources and follow-up actions for each source
• Lead nurturing strategy to convert leads into clients

Section 6: Sales Process

• A step-by-step guide to your sales process, from initial contact to closing the deal
• Scripts and templates for different stages of the sales process
• Common objections and how to overcome them

Section 7: Client Retention

• A client retention strategy to build long-term relationships and referrals
• A list of client appreciation tactics, including thank you notes, gifts, and events
• A system for keeping in touch with past clients

Section 8: Metrics and Evaluation

• Key performance indicators (KPIs) to track the success of your marketing efforts
• Evaluation metrics for each marketing tactic
• A system for analyzing and adjusting your marketing strategy based on the data

Section 9: Conclusion

• A summary of the workbook
• Next steps to implement your marketing plan
• The importance of ongoing evaluation and adjustment