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Track the “Almost Bought” List

Trending Tips - Tip of the Day
LikeRE.com
Monday, 23 June 2025

Tracking the "Almost Bought" List is a powerful and underused tactic in real estate. Here's how to do it effectively and turn near-misses into future deals:

What Is It?

A running list of buyers or sellers who:

  • Toured homes or listed a property but didn't follow through
  • Backed out at the offer stage
  • Lost a bidding war
  • Delayed "until next year"
  • Said "we're just going to rent for now"
Why It Matters
  • These people were once high-intent leads.
  • Their situation may change unexpectedly—job relocation, lease ending, new baby, financial shift.
  • Most agents forget them. You won't.
How to Track It
  1. Create a Tag or Folder in your CRM or spreadsheet:
    • Label them "Almost Bought" or "Paused Clients"
    • Note the reason they stopped and their original search/listing criteria.
  2. Set Calendar Reminders
    • Schedule touchpoints every 60–90 days: a call, email, or DM.
  3. Use Quick Check-Ins
    • "Hey, just thought of you—there's a new property like the one we saw last fall. Want a link?"
    • "Market's shifted a bit since we last talked. Want a quick update?"
Touchpoint Ideas
  • Local market changes ("Prices dipped in your old target area…")
  • New listings in their preferred neighborhood
  • Changes in mortgage rates
  • Holidays or life milestones
  • Quick polls: "Still thinking of buying this year?"
Pro Tip

Use a light, friendly tone—not salesy. You're just being helpful and staying top of mind. 

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