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2 minutes reading time (316 words)

Real Estate Technology

Trending Tips - Tip of the Day
LikeRE.com
Tuesday, 24 June 2025

Here's a clear overview of real estate technology tools and trends that are transforming how agents, buyers, and sellers operate in today's market:


1. Customer Relationship Management (CRM) Systems

  • Purpose: Track leads, follow-ups, email campaigns, and client interactions
  • Popular Tools: Follow Up Boss, LionDesk, kvCORE, Chime
  • Benefit: Automates communication and keeps your pipeline organized
2. Virtual Tours & 3D Home Showings
  • Tools: Matterport, iGUIDE, Zillow 3D Home
  • Use: Create immersive property walkthroughs viewable on desktop or phone
  • Impact: Saves time, especially for out-of-town buyers or pre-screening interest
3. AI-Powered Chatbots and Lead Capture
  • Platform Examples: Structurely, Roof.ai
  • Function: Respond instantly to online inquiries, qualify leads, and book appointments
  • Advantage: Keeps your site responsive 24/7 without manual input
4. Predictive Analytics
  • Use: Forecast market shifts, price trends, and identify high-likelihood sellers or buyers
  • Example Tools: SmartZip, Revaluate
  • Benefit: Focus your time and marketing on the most likely movers
5. Automated Marketing Platforms
  • Tools: Canva for real estate, Lasso, ListingsToLeads, Mailchimp
  • Functions: Schedule posts, send newsletters, generate flyers, and run paid ads
  • Result: Build brand visibility while staying consistent across platforms
6. E-Signature and Document Management
  • Popular Tools: DocuSign, Dotloop, SkySlope
  • Purpose: Streamline contracts, disclosures, and closings
  • Bonus: Clients can sign from anywhere—faster deals and reduced paperwork errors
7. Smart Lockboxes and Digital Access
  • Systems: Supra, SentriLock
  • Function: Manage showing access with app-based control and track who enters
  • Security & Convenience: No key handoffs, full showing logs, and remote unlocking
8. Virtual Staging
  • Tools: BoxBrownie, VHT Studios, roOomy
  • Use: Digitally furnish empty rooms for marketing
  • Cost-Effective: Far cheaper than physical staging while creating visual appeal
9. Augmented Reality (AR) & Mobile Apps
  • Emerging Trend: Buyers can visualize renovations, furniture placement, or even wall colors through AR
  • Apps: Houzz, Magicplan, Zillow's home remodel visualizer
10. Blockchain & Smart Contracts (Emerging)
  • Potential Use: Secure, transparent transactions and title transfers
  • Real Estate Use Case: Tokenized property sales or blockchain-based title verification
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