Real Estate Technology

Here's a clear overview of real estate technology tools and trends that are transforming how agents, buyers, and sellers operate in today's market:

1. Customer Relationship Management (CRM) Systems

• Purpose: Track leads, follow-ups, email campaigns, and client interactions
• Popular Tools: Follow Up Boss, LionDesk, kvCORE, Chime
• Benefit: Automates communication and keeps your pipeline organized

• Tools: Matterport, iGUIDE, Zillow 3D Home
• Use: Create immersive property walkthroughs viewable on desktop or phone
• Impact: Saves time, especially for out-of-town buyers or pre-screening interest

• Platform Examples: Structurely, Roof.ai
• Function: Respond instantly to online inquiries, qualify leads, and book appointments
• Advantage: Keeps your site responsive 24/7 without manual input

• Use: Forecast market shifts, price trends, and identify high-likelihood sellers or buyers
• Example Tools: SmartZip, Revaluate
• Benefit: Focus your time and marketing on the most likely movers

• Tools: Canva for real estate, Lasso, ListingsToLeads, Mailchimp
• Functions: Schedule posts, send newsletters, generate flyers, and run paid ads
• Result: Build brand visibility while staying consistent across platforms

• Popular Tools: DocuSign, Dotloop, SkySlope
• Purpose: Streamline contracts, disclosures, and closings
• Bonus: Clients can sign from anywhere—faster deals and reduced paperwork errors

• Systems: Supra, SentriLock
• Function: Manage showing access with app-based control and track who enters
• Security & Convenience: No key handoffs, full showing logs, and remote unlocking

• Tools: BoxBrownie, VHT Studios, roOomy
• Use: Digitally furnish empty rooms for marketing
• Cost-Effective: Far cheaper than physical staging while creating visual appeal

• Emerging Trend: Buyers can visualize renovations, furniture placement, or even wall colors through AR
• Apps: Houzz, Magicplan, Zillow's home remodel visualizer

• Potential Use: Secure, transparent transactions and title transfers
• Real Estate Use Case: Tokenized property sales or blockchain-based title verification