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Use Drone Photography and Virtual Tours

Trending Tips - Tip of the Day
LikeRE.com
Monday, 31 March 2025

In today's competitive market, high-quality visuals can make a huge difference in attracting buyers. Drone photography and virtual tours allow real estate agents to showcase properties in an engaging and immersive way.

1. Benefits of Drone Photography

  • Stunning Aerial Views – Show off large properties, unique landscapes, and surrounding neighborhoods.
  • Highlight Property Features – Capture pools, backyards, and architectural details from angles not possible with standard photography.
  • Increase Listing Engagement – Homes with aerial shots receive higher click-through rates on listings.
Best Practices for Drone Photography:
  • Shoot during the golden hour (early morning or late afternoon) for the best lighting.
  • Ensure compliance with FAA regulations and local drone laws.
  • Use high-resolution cameras to produce professional-grade images and videos.
2. Benefits of Virtual Tours
  • Attract Remote Buyers – Ideal for out-of-state or international clients who can't visit in person.
  • More Immersive than Photos – 360-degree walk-throughs help buyers visualize themselves in the space.
  • Saves Time for Buyers and Agents – Reduces unnecessary showings and filters out less interested buyers.
Best Practices for Virtual Tours:
  • Use a high-quality 3D camera (such as Matterport or Ricoh Theta) for smooth navigation.
  • Ensure good lighting and staging to make the home look its best.
  • Create an interactive floor plan so buyers can easily explore different rooms.
3. Combining Both for Maximum Impact
  • Use drone footage for exterior shots and a virtual tour for interior walk-throughs.
  • Create a highlight video combining drone shots, interior footage, and key selling points.
  • Share your content on social media, real estate platforms, and your website to maximize exposure.

Using drone photography and virtual tours can give you a competitive edge, attract more serious buyers, and help sell homes faster.

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