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1 minute reading time (271 words)

Real Estate Agent Pitfalls

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LikeRE.com
Monday, 16 June 2025

Here are common real estate agent pitfalls that can hinder success, especially for newer agents — but even experienced pros can fall into these traps:

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1. Poor Time Management
  • Spending too much time on low-priority tasks.
  • Not scheduling follow-ups or showings efficiently.
  • Working reactively instead of proactively.
2. Lack of a Business Plan
  • No clear goals or budget.
  • Failing to track expenses, commissions, or marketing ROI.
  • Operating without a long-term growth strategy.
3. Inconsistent Lead Generation
  • Relying too much on a single source like referrals or Zillow leads.
  • Failing to prospect daily or nurture old leads.
  • Not building and maintaining a CRM system.
4. Weak Online Presence
  • Outdated or unprofessional website and social media.
  • Poor listing photos or missing video tours.
  • Ignoring Google reviews and reputation management.
5. Ignoring Continuing Education
  • Falling behind on local market knowledge or contract law changes.
  • Not sharpening negotiation, marketing, or tech skills.
  • Not learning from experienced mentors or peers.
6. Not Setting Client Expectations
  • Overpromising results or timelines.
  • Failing to explain the process clearly.
  • Not managing difficult clients proactively.
7. Poor Communication
  • Not returning calls/texts/emails promptly.
  • Failing to keep clients updated.
  • Misunderstanding client needs or motivations.
8. Being Transaction-Focused
  • Prioritizing commission over relationships.
  • Not building long-term client loyalty or post-sale follow-up.
  • Missing opportunities for referrals and repeat business.
9. Neglecting Marketing
  • No listing strategy or branding consistency.
  • Relying only on MLS or open houses.
  • Not investing in targeted digital or print campaigns.
10. Trying to Do It All Alone
  • Not using support staff, transaction coordinators, or tools.
  • Avoiding collaboration or mentorship.
  • Burning out from solo effort and lack of delegation.
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