Tracking and analyzing marketing efforts is an important part of any marketing plan, and real estate agents can use several strategies to do this.  Use tracking tools: Many online platforms offer tracking tools that can help you monitor the performance of your online marketing efforts. For example, Google Analytics can help you track website t...

Here are some steps real estate agents can take to build their network and real estate community Attend local events: Attending local events, such as community fairs and festivals, is a great way to meet people in your area and build relationships. Bring business cards and be ready to talk about your real estate services.Join local organizations: J...

Your entryway needs to be functional, but it also ought to spark some joy. Here’s how to make the most of whatever entry space you have.

Your entryway needs to be functional, but it also ought to spark some joy. Here’s how to make the most of whatever entry space you have.

Specializing in +55 real estate can be a rewarding and profitable niche in the real estate industry. Here are some steps to help you get started: Educate yourself: Learn about the unique needs and preferences of +55 clients. This may include features such as single-level living, accessibility, and proximity to amenities like healthcare and social a...

A two-bedroom bungalow in Oakland, a midcentury-modern-inspired home in Palm Springs and a 1918 Craftsman house in Oxnard.

Five months after being placed on the market, the home has yet to find a buyer, setting off curiosity and a range of theories among real estate watchers.

A mother knew she would miss city life, especially her favorite bodega, but a move brought her family ‘closer together.’

Older adults have special rights when it comes to renting apartments in New York. One (or more) of them may apply to you.

Facebook is a powerful tool for real estate agents to connect with current and potential clients, build your brand, and showcase your listings. Create a Facebook business page: This is where you can showcase your brand, provide information about your business and services, and share content with your followers. Make sure to include h...

YouTube can be a great tool for real estate professionals to showcase their properties and expertise, as well as connect with potential clients. Here are some ways to use YouTube as a real estate tool: Property tours: Create video tours of your properties and showcase the key features and benefits of each one. This will help prospective buyers get ...

Being part of an association as a real estate agent can provide valuable resources, support, and networking opportunities that can help agents succeed. Access to Resources: Associations often offer access to resources such as legal advice, marketing materials, and data and statistics on the real estate market.Networking Opportunities: Associations ...

Jenette Kahn, who ran DC Comics and MAD magazine for more than a quarter of a century, is selling her townhouse for $3.25 million — whimsical fireplaces, and all.

The big stars enjoy the red carpet treatment, while others get a plane ticket and a housing stipend. But sometimes it isn’t just about the money — it’s who you know.

Here are several strategies you can use to improve the search engine optimization (SEO) of your real estate website: Conduct keyword research: Use tools like Google Keyword Planner or Ahrefs to identify keywords that potential buyers or sellers may use to find properties in your area. Incorporate these keywords into your website's content, includin...

A study looked at how the cost of home maintenance has changed over time.

Looking to downsize from their longtime house in Westport, a couple strategized about the best way to find a forever home they could afford — with room for a grand piano. These were their options.

This week’s properties are in the Flatiron district, the East Village and Park Slope.

This week’s homes are a five-bedroom in Scarsdale, N.Y., and a four-bedroom in New Canaan, Conn.

Working with the architect Tom Kundig, a creative director had a crazy idea: Wouldn’t it be cool if you could put your work space on a railroad track?