Collect and Share Testimonials
Collecting and sharing client testimonials is a powerful way for real estate agents to build credibility and trust. Here's how to do it effectively:
How to Collect Testimonials
1. Ask Right After Closing
The best time to request a testimonial is right after a successful transaction, while the experience is still fresh in the client's mind.
2. Make It Easy
Provide a simple template or a few guiding questions like:
- What did you enjoy most about working with me?
- How did I help you achieve your real estate goals?
- Would you recommend me to others?
3. Offer Multiple Formats
Let clients choose how to provide feedback—written, video, or audio. Video testimonials are especially impactful when used online.
4. Use a Review Platform
Encourage clients to leave reviews on Google, Zillow, Facebook, or your website. These platforms give the testimonials more visibility and credibility.
1. Post on Social Media
Share quotes, screenshots, or short video clips on platforms like Instagram, Facebook, and LinkedIn. Use branded graphics to keep things professional.
2. Add Them to Your Website
Create a "Testimonials" page and sprinkle quotes throughout your homepage, about page, and service pages.
3. Include in Listing Presentations
Use testimonials in your listing packets or presentations to show proof of past success and client satisfaction.
4. Feature in Email Campaigns
Highlight one testimonial at the bottom of your monthly newsletter or in a client success story feature.
5. Create a "Thank You" Reel or Montage
If you have video clips from several clients, combine them into a short video to showcase a pattern of positive experiences.
Always ask for permission to use a client's name or image. Most clients are happy to help—especially if they had a great experience.
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