Why Email Marketing Works for Agents
- Keeps your name top of mind for leads who aren't ready to buy or sell immediately.
- Builds trust and credibility over time.
- Automates follow-ups so no lead falls through the cracks.
- Buyers vs. Sellers: Tailor content to their goals.
- Stage of Journey:
- New leads (need education)
- Actively looking (need listings)
- Past clients (referrals & market updates)
- Location or Neighborhood for hyper-local content.
Set up a sequence of emails to engage leads over time:
- Day 1: Welcome email → "Thanks for connecting! Here's what to expect…"
- Day 3: Market snapshot → "Here's the latest data on [City]."
- Day 7: Tips & guides → "Top 5 mistakes homebuyers make."
- Ongoing: New listings, open houses, and educational content.
Don't just sell—educate and engage:
- Market insights: "Home prices in [City] rose 3% this month."
- Buyer tips: "5 things to check before making an offer."
- Seller tips: "How to prep your home for a quick sale."
- Free resources: Home valuation tools, neighborhood guides.
- Use short paragraphs and bullet points.
- Include high-quality images (properties, neighborhoods).
- Have a clear call-to-action (CTA):
- "Schedule a consultation"
- "View new listings in [Area]"
- "Get your free home value report"
- Send 1–4 emails per month (enough to stay relevant, not spammy).
- Avoid long gaps—regular contact builds trust.
- Mailchimp, Constant Contact, or HubSpot for automation.
- CRM integration (e.g., kvCORE, Follow Up Boss) for tracking leads.
- A/B testing: Try different subject lines, images, and CTAs.
- Over 60% of emails are opened on mobile.
- Use mobile-friendly templates and big, tappable buttons.
- Monitor open rates, click-through rates, and conversions.
- Clean your list regularly (remove inactive subscribers).
- Test send times (mornings often perform better).