Follow Up Relentlessly (But Kindly)

Follow Up Relentlessly (But Kindly) is one of the most effective habits a real estate agent can develop. It builds trust, shows professionalism, and keeps you top of mind—without being pushy. Here's how to do it well:

Why Follow-Up Matters

• Most clients need multiple touches before taking action.
• Many agents give up after 1–2 contacts. The successful ones keep going—politely and persistently.
• It's often not "no," it's "not yet."

• Set reminders in a CRM or calendar.
• Create a follow-up schedule: 1 day after contact, 3 days later, 1 week, then monthly.

• Instead of "Just checking in," say:
  • "Here's a new listing I thought matched your criteria."
  • "The home down the street just sold—thought you'd want to know the price."
  • "Interest rates just dropped. Want to run new numbers?"

• Mention details from your last conversation:
  • "How's the move from Chicago coming along?"
  • "Still thinking about homes near the park with a home office?"

• Alternate between calls, emails, texts, and even video messages.
• Match their preferred communication style (if they love texting, start there).

• End messages with soft closes:
  • "No rush—just wanted to keep you updated."
  • "Happy to chat whenever it makes sense for you."

• If someone truly isn't ready, respect that. Stay in touch occasionally with low-pressure value, like newsletters or market updates.

"Hi Sarah, just wanted to share a 3-bedroom listing near the lake that popped up this morning—looked a lot like what we talked about. Let me know if you'd like to take a look this weekend—no pressure at all!"