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Hard to Sell Home

Trending Tips - Tip of the Day
LikeRE.com
Thursday, 12 October 2023

Selling a hard-to-sell home can be a challenging endeavor, but with the right strategies and a bit of patience, you can increase your chances of finding a buyer. Here are some tips for selling a difficult property:

  1. Price it Right:
    • The most critical factor in selling a challenging property is pricing it correctly. Overpricing a difficult-to-sell home can be a major deterrent to potential buyers. Work with a real estate agent who can provide a competitive market analysis to determine the right asking price.
  2. Improve Curb Appeal:
    • First impressions matter. Make sure the exterior of your home looks inviting. Clean up the yard, trim landscaping, and consider making small improvements like a fresh coat of paint or new door hardware.
  3. Fix Any Obvious Issues:
    • Address any major problems or issues in the home. This may involve repairs or renovations to correct structural, electrical, plumbing, or safety concerns. Buyers are more likely to walk away from a property with significant issues.
  4. Consider Staging:
    • Staging your home can help potential buyers envision its potential. Hire a professional stager to make the space look its best, or at least declutter and organize to showcase its best features.
  5. Professional Photography:
    • High-quality photographs of your property can make a significant difference in how it is perceived online and in marketing materials.
  6. Target Marketing:
    • Focus on marketing to a specific target audience who may be interested in your unique property. Consider the property's strengths and emphasize them in your marketing efforts.
  7. Flexible Showings:
    • Make it as easy as possible for potential buyers to view the property. Be open to showings at different times and on weekends.
  8. Highlight the Positives:
    • Emphasize the unique and positive aspects of the home, such as architectural features, the layout, views, or any recent improvements.
  9. Disclose Everything:
    • Be transparent about any issues with the property, whether it's related to the structure, past repairs, or anything else. It's better to address these concerns upfront than to have them discovered later during inspections or negotiations.
  10. Consider Incentives:
    • To attract potential buyers, you may want to consider offering incentives such as covering closing costs or providing a home warranty.
  11. Agent's Expertise:
    • Work with a real estate agent who has experience with selling challenging properties. They can provide valuable advice and have access to a network of potential buyers.
  12. Patience:
    • Be prepared for the possibility that it may take longer to sell a challenging property. Keep your expectations realistic and remain patient.
  13. Legal Advice:
    • If the property has unique legal or zoning issues, consult an attorney or a real estate specialist who can guide you through the process.

Remember that some properties may have specific issues that make them less attractive to certain buyers. It may take time to find the right buyer who appreciates the unique features of your home. Be open to negotiation and stay flexible during the selling process. 

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hard-to-sell home right strategies property difficult-to-sell home Real Estate News
Common Mistakes
Homes for Sale in Manhattan and Queens

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