Hosting "Real Estate 101" events is a powerful way for real estate agents to build trust, generate leads, and establish themselves as local experts—especially among first-time buyers, sellers, and investors.

Here's a complete guide to planning and running successful events:

Why Host Real Estate 101 Events?

• Educate clients who feel overwhelmed or unsure
• Position yourself as a helpful, knowledgeable expert
• Attract leads in a low-pressure, value-driven setting
• Build relationships that convert into future business

Step-by-Step Event Plan 1. Choose a Target Audience

• First-time homebuyers
• First-time sellers
• Real estate investors
• Downsizers or retirees
• Renters interested in buying

2. Pick a Format

• In-Person Seminar: Community center, coworking space, coffee shop, or your office
• Virtual Webinar: Use Zoom or Google Meet for broader reach and convenience

3. Create a Clear Topic

Examples:

• "Buying Your First Home: What You Need to Know"
• "From For Sale to Sold: A Seller's Roadmap"
• "Intro to Real Estate Investing on a Budget"
• "Renting vs. Buying: Which Is Right for You?"

4. Prepare the Content

Include:

• Step-by-step processes
• Common myths and mistakes
• Costs, timelines, and real-world examples
• Local market insights
• Q&A session

Use a simple PowerPoint or handouts. Keep it clear, visual, and easy to understand.

5. Collaborate with Partners

Invite professionals like:

• Mortgage brokers
• Home inspectors
• Insurance agents
• Real estate attorneys

They add value, and may help promote the event or split costs.

6. Promote the Event

Use:

• Social media posts and ads
• Email newsletters
• Flyers in local businesses
• Facebook/Meetup events
• Local news or event sites

Create a clear landing page or registration link to collect emails and contact info.

7. Engage Attendees

• Greet guests personally (or open with a warm intro in virtual sessions)
• Provide free resources: checklists, timelines, or a homebuying glossary
• Encourage questions and real conversations
• Offer a "free consultation" sign-up at the end

8. Follow Up

• Send a thank-you email with a summary or replay
• Share a downloadable guide or video from the session
• Invite them to book a private meeting
• Add attendees to your CRM for future outreach

Bonus Tip:

Record your event and repurpose clips as social media content or blog posts—great for SEO and lead nurturing.