Real Estate Social Media Tips

Content Strategy

Focus on providing value to your audience with a diverse content mix.

Types of Content

Content Type	Description
Local Market Updates	Share current data on home prices, inventory, and sales trends.
Home Buyer/Seller Guides	Offer tips and checklists for first-time buyers, or advice on preparing a home for sale.
Neighborhood Spotlights	Showcase local parks, schools, and businesses.
Client Testimonials	Use positive feedback from previous clients (with their permission) to build trust.
Virtual Tours/Showings	Give followers a peek inside properties before they are officially listed.

Engagement Best Practices

Be Responsive: Quickly respond to comments and direct messages.
Ask Questions: Encourage interaction by asking followers what they look for in a home.
Run Polls/Quizzes: Use interactive features to gather information about client preferences.

Branding and Consistency

Maintain a professional and consistent brand across all platforms.

Profile Optimization: Ensure your bio clearly states you are a real estate agent and includes contact information.
Visual Consistency: Use the same profile picture and a consistent color palette or filter on all your posts.
Post Frequency: Aim for a regular posting schedule, such as at least three times a week.

Platform-Specific Focus

Customize your content for each major social media platform.

Instagram and TikTok

These platforms prioritize visual content.

Short Videos: Focus on reels and short-form video content showing quick property tours or market facts.
High-Quality Images: Use professional photos of properties.

Facebook

This platform is good for community building and longer-form content.

Local Groups: Join or create a group for local real estate discussions in Place.
Detailed Posts: Share longer articles or comprehensive guides.

This platform is ideal for professional networking.

Professional Insights: Share detailed market analysis or articles on real estate investment trends.
Connect with Peers: Network with lenders, inspectors, and other industry professionals.