While property tours remain a powerful use of video in real estate, successful agents know how to leverage video content across their entire business to build authority, connect with clients, and streamline processes. This document outlines strategic ways to use video beyond just showing properties.

1. Establishing Local Authority

Use video to showcase your expertise in the local market, making you the go-to agent in your area.

• Neighborhood Spotlight Tours: Go beyond the property line. Film short, engaging videos highlighting local amenities like parks, schools, restaurants, and shopping centers in a specific neighborhood.
  • Example: "Hidden Gems of the Neighborhood"
• Market Update Videos: Provide concise, digestible summaries of current market trends, pricing shifts, and inventory levels. This positions you as an informed expert.
  • Tip: Keep these under 90 seconds and use a professional backdrop.
• Local Event Coverage: Briefly cover community events or seasonal activities. This shows you are engaged and connected to the pulse of the area.

2. Client Communication and Education

Video can personalize communication and efficiently answer frequently asked questions.

Educational Content

Create videos that address common client concerns and demystify the buying/selling process.

Buyer Topic	Seller Topic	General Topic
Understanding the Mortgage Pre-Approval Process	The Home Staging Checklist	Choosing the Right Real Estate Agent
What to Expect at a Home Inspection	Pricing Your Home Competitively	The Closing Process Explained
Finding the Right Neighborhood	Negotiating Offers	Real Estate Tax Implications

Personalized Communication

• Initial Introduction Video: Send a short, custom video to new leads introducing yourself and explaining your process. This is more engaging than a generic email.
• Offer Presentation Video: Instead of just sending a PDF, walk your client through a complex offer or counter-offer using a screen-share video.
• Post-Closing Follow-Up: Send a short "thank you" video after closing, perhaps including a link to a resource of recommended local service providers.

3. Marketing and Lead Generation

Use video across your marketing channels to capture attention and generate leads.

• Client Testimonials: Instead of written quotes, film past clients sharing their positive experiences. Authentic video testimonials are highly persuasive.
• Behind-the-Scenes Vlogs: Show a professional, human side of the business—a day in the life, preparing for an open house, or meeting with a staging company. This builds trust.
• FAQ Series: Turn your most frequently asked questions into a recurring video series.
• Video Call to Action (CTA): End every video with a clear call to action, such as "Click here to book a consultation with me" or "Sign up for my market report."

4. Operational Videos (Internal/Training)

Video can standardize training and operational tasks within your team.

• Onboarding Videos: Record training videos for new agents covering your brokerage's systems, paperwork and best practices.
• Tech Tutorials: Create short screen-share videos demonstrating how to use the CRM, manage social media postings, or update listings.