Since a NAR survey showed that 53% of buyers in 2019 used an agent that was either referred to them or was someone they used in the past, that means that about half of all buyers (47%) are available to any agent willing to compete for them. https://www.housingwire.com/articles/what-conversion-rate-should-real-estate-agents-expect-when-they-purchase-leads/ @RobynAFriedman