Staying in touch after the sale is one of the smartest things a real estate agent can do to build long-term success. It strengthens relationships, encourages referrals, and keeps you top-of-mind when past clients or their friends need an agent again.
Here are some effective ways to do it:
1. Send a Thank-You Note or Gift- Deliver a handwritten note or small housewarming gift shortly after closing.
- It shows appreciation and ends the transaction on a high note.
- Mark the one-year anniversary with a message or postcard.
- A simple "Happy Home Anniversary" is a great way to reconnect.
- Share contacts for plumbers, landscapers, or home improvement pros.
- Clients often need trusted service providers after they move in.
- Email periodic updates about their neighborhood's real estate trends or home value estimates.
- It keeps you relevant and positions you as a helpful resource.
- Include home tips, real estate trends, and community events.
- Keep it short, valuable, and branded with your contact info.
- Connect with clients online and engage with their posts.
- Share useful content regularly to stay visible.
- Send cards for holidays, New Year's, or seasonal greetings.
- Personalized, non-salesy touches go a long way.
- Use your CRM to track birthdays and send quick notes or texts.
- It makes clients feel remembered, not just "sold to."
- Invite past clients to a barbecue, happy hour, or small holiday party.
- Face-to-face interaction keeps relationships strong and personal.
- A few months after closing, ask how they're settling in and whether they know anyone else looking to buy or sell.
- Don't be pushy—just open the door.