With a clear roadmap laid out for your marketing, reaching your destination in 2023 is only a matter of time and effort.  

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The numbers: The housing market is not out of the woods yet, as mortgage demand fell again despite an improvement in rates.

Despite mortgage rates dropping for the fourth consecutive week, mortgage demand fell 9% in the latest week.

Demand for both purchases and refinancing fell. That pushed the market composite index down, a measure of mortgage application volume, the Mortgage Bankers Association, or MBA, said on Wednesday.

The market index fell by 9% to 232.4 for the week ending Jan. 27, from a week earlier. A year ago, the index stood at 617.8.

Redfin CEO Glenn Kelman acknowledged on Wednesday that, "Not all the people who go into real estate are William Shakespeare" during a wide-ranging discussion on the rise of AI and ChatGPT.

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What is Fannie Mae? What is Freddie Mac? These government-sponsored enterprises are responsible for helping thousands of people get a home mortgage.

Whether you’re shopping for a mortgage or just occasionally skim financial news headlines, you’ve probably heard of Fannie Mae.

But what is Fannie Mae, anyway? And for that matter, what about her buddy Freddie Mac?

While they may sound like names you’d encounter on a sitcom, they aren’t real people. Rather, they’re oddly cute nicknames for major forces in the mortgage market.

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National Football League coach Frank Reich is moving south—and shedding his Midwest home in the process.

After a less-than-stellar record, Reich was let go as head coach of the Indianapolis Colts in November, and he promptly listed his local home for $1.9 million.

Unfortunately, he had to settle for much, much less—$687,500 for the five-bedroom, six-bath property. He purchased the place in 2018 for $1,250,000, so the sale leaves him with a huge loss.

And yet, there’s a silver lining: Reich was just tapped by the Carolina Panthers to be their new head coach, which means he’ll no doubt be house hunting in the Charlotte, NC, area.

The new location builds on Christie's existing Caribbean network, which has a presence in The Bahamas, British Virgin Islands, U.S. Virgin Islands, Cayman Islands, St. Barthelemy and Turks & Caicos.

Recommendation engines, transaction automation and rapidly evolving chatbots have already transformed how agents, buyer and sellers tackle the housing market, Inman founder Brad Inman writes.

The market went south, but consumers' appetite for power buying didn't, according to a new report from real estate marketplace zavvie.

Economic downturns have historically shrunk the number of practicing Realtors. But those who stick around can end up doing even more deals, economists told Inman Intel.

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The nation might be in the clutches of a dire housing shortage, but builders won’t be putting up enough new homes this year to make much of a dent.

Housing starts, which is when construction has begun but not yet completed, are expected to fall to about 744,000 single-family homes in 2023 as builders continue to pull back, according to the National Association of Home Builders forecast. That’s down about 12% from last year.

However, NAHB expects new construction will rebound in the second half of the year, giving a boost to the overall economy.

“Typically, single-family construction tends to recover before the economy rebounds,” says NAHB Chief Economist Robert Dietz. “By the time we get to the second part of the year, we should see brighter economic conditions.”

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Sellers know that staging their home is a vital step to take when preparing to put their property on the market. But not all sellers give proper due to the kitchen during this critical process. Staging your kitchen is an easy way to appeal to homebuyers without having to knock down walls or spend a lot of money on pricey renovations.

The goal is to pull off staging that enables potential buyers to envision themselves cooking, dining, and entertaining in the home. So if you’re planning to stage your place without the help of a professional stager, put your best foot forward and avoid the following rookie mistakes.

1. Leaving clutter on the countertops

Any clutter left on the counter—like a dish drying rack, mail, and personal odds and ends—will sully the appearance of your kitchen.

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Potential buyers want to see the full expanse of your kitchen counters.

Photo-Illustration by Realtor.com; Photos: Getty Images (2)

Homebuyers and investors looking for the next top real estate markets should head West—to the Midwest that is.

Seven of the top 10 up-and-coming housing markets in the country are smaller cities with strong economies and more affordable homes for sale in the center of the country, according to the quarterly Wall Street Journal/Realtor.com® Emerging Housing Markets Index. The index is a look at the real estate markets that economists believe will be strong in the months ahead.

“These markets are bargains for real estate relative to other areas in the country,” says Realtor.com Chief Economist Danielle Hale. “Home prices are still high, climbing on a year-over-year basis. Mortgage rates are down from their peaks but still high. Budgets are stretched because of inflation. So buyers are looking for affordability, and they’re finding it overwhelmingly in the Midwest, South, and pockets of the Northeast.”

“These are markets where workers can find jobs if they’re looking,” says Hale.

This Fairfield County city is working to shed its ‘rundown’ image, although progress is happening slowly: “The city’s turning itself around.”

Three new expert-led classes are available right now. Tune in for the latest industry news, social media advice and consumer behavior trends.

This Fairfield County city is working to shed its ‘rundown’ image, although progress is happening slowly: “The city’s turning itself around.”

This Fairfield County city is working to shed its ‘rundown’ image, although progress is happening slowly: “The city’s turning itself around.”

Agents and brokers who spoke to Inman following the ruling in favor of NAR disagreed on who is "overreaching" in the case and on whether changes to the controversial rules are necessary.

For a quarter of a century, Ira Wallace has nurtured seeds and gardeners: ‘When you say her name in our community, all this love comes up.’

From advice on managing your money, time and mindset to practical advice on attire, here's the best advice agents received from their mentors.

A Spanish-style house in Phoenix, a Craftsman bungalow in Tampa and a 1916 Colonial Revival home in Lexington.