The right pricing strategy gets your seller client to the closing table faster and helps them achieve their real estate goals, Luke Babich writes.
$4 Million Homes in California
A compound in Ojai, a contemporary home in Los Angeles and a Spanish-style house in Santa Barbara.
Antique or Imitation? A Field Guide for Furniture Hunting.
From the joints to the fasteners to the finish, every piece of furniture offers clues about its age. Here’s how to read them.
How MLSs are responding to NAR’s national policy shift: Intel survey
Now that real estate's largest trade group has lifted its national policy that ties MLS access to Realtor membership, local groups are beginning to weigh in.
Sea Ranch Let Her Feel ‘Life and Death and Dark and Light’
The architect Suchi Reddy designed a weekend home on a cliff in the famed planned community to help Ivy Ross, a Google executive, get out of her mind and into her body.
Lessons from ‘Stranger Things’: Visibility in an Upside Down market
Season 5 of "Stranger Things" delivers a surprising roadmap for today’s real estate market. As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors exactly what helps agents stay visible when everything else feels a little Upside Down.
Finding power and purpose in brand evolution
A rebrand isn’t about changing who you are but clarifying what you stand for. HomeSmart’s evolution shows how aligning identity, culture and purpose can strengthen relationships and create momentum for future growth.
What happens when you stop selling bedrooms and start selling Saturday mornings
Agents who lead with lifestyle, not layouts, are winning buyers in a market shaped by delayed life decisions.
How this broker built a $750M business on leads, standards, guts
On this episode of Real Estate Insiders Unfiltered, Jim Trueblood details how he built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage and did it all by betting big — on himself, leads and raising the darn standard.
Listings, leads and Zillow’s climate data reversal: The Download
Catch up with the latest on everything listings, from Zillow's climate data switch to pricing and marketing your next listing.
The 9 podcasts agents should be listening to right now
Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, two things every real estate needs going into 2026.
What Kind of Homeowners’ Insurance Do You Need in a Co-op?
In New York, some residents are required to add their co-op and management company as “additional insured” parties.
DoJ not giving up after second try at charging Letitia James whiffs
The Department of Justice is reportedly weighing its options after a Virginia grand jury rejected a second attempt to indict the New York Attorney General for mortgage fraud.
Winning and keeping clients
Learn how Branden and Rayni Williams attract and retain clients and keep them coming back in this Inman Access session.
Inflation eases, but mortgage rates don’t as investor worries remain
While a Dec. 10 Fed rate cut is now seen as a lock, investors who fund most home loans aren't as bullish that the central bank will cut rates aggressively in 2026.
Some pain, some gains. Here’s where Zillow sees home prices in your market going next
The real estate portal and data powerhouse recently shared its updated home price forecast and predictions for 2026. Prices are expected to rise 1.2 percent nationally (but not everywhere).
Zillow to partner agents: Recent litigation misrepresents us
In an email and video message sent to Preferred agents on Thursday, the company's head of Zillow Preferred answered frequently asked questions and reassured agents that legal experts review all programs.
Zillow, Fannie and Freddie, Ridley make moves: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
Meet the SERHANT. agents on ‘Owning Manhattan’ Season 2
The newest season of the popular Netflix series "Owning Manhattan" just dropped. Get to know the agents selling high-stakes New York City real estate under Ryan Serhant.
RealScout announces agent-first AI search, its ‘largest update ever’
RealScout announces AI Search for Pros, a product release that promises to change how real estate agents use AI to know their market. The company calls it their biggest update ever and announced it in front of thousands of customers, new and old.