Some sellers refuse to acknowledge the current market realities. Carl Medford offers some scripts that can help when you're working with unrealistic homesellers.

It's too soon to say whether the drop in flipper activity — which was still the second highest in two decades — is a sign of a broader slowdown.

There is a tremendous opportunity to connect with people on social media. But for those new to social media marketing, the task may seem daunting. Here are four fundamentals to focus on at the start.

Leverage existing social media advertising technology. There are several third-party administrators that can create, schedule and target ads, saving you time. Why learn the ins and outs of creating ads when your expertise is in building relationships? We use Boost by HomeSpotter, a fully brand-funded social media advertising service, but there are plenty of others available, such as Adwerx or Homesnap.Understand your audience. People don’t want a constant stream of salesy ads in their feeds. That means you need to find ways to showcase your real estate business in a more casual, organic way. Take opportunities to capture your day – when you go out for showings, writing contracts, taking training, visiting your office – and show them you love what you do. Incorporate your niche and provide resourceful information in a meaningful way. If you’re perceived as someone both passionate and knowledgeable, you’re already a long way to keeping top of mind when they or someone they know need your assistance. Don’t stretch yourself too thin. There are plenty of social media platforms out there, but I recommend picking one, preferably one that you are most familiar with, and build up your profile and proficiency on that one platform. For instance, you can start delving deeper into Facebook. Once you have mastered Facebook and it’s become a business stream for you, the next logical step would be Instagram, which is image-driven and lends very well to promoting various aspects of real estate. Then you can begin doing Stories or Reels. You should also consider LinkedIn to promote your professional acumen. And finally, TikTok is growing rapidly so consider catering to the HGTV mindset today’s consumer has and include videos in your content mix.Track your results. It’s crucial to analyze how your social media marketing efforts are working, particularly if you are paying to advertise or boost posts. What type of content gets the most engagement? Where are your online leads coming from? You can use the analytics function in each platform or your social media marketing tool to track reach, likes, shares, and lead form fills. I like to call this “test and learn.” Once you know what’s working well, optimize that content or spend, reallocating from tactics that are not performing well.

The bottom line is that social media marketing is fundamental to your bottom line. 

Careful spending and allocation of your time can make the difference between a modest bump or an epic boost in your business. 

Tyler Brenner is the Marketing Director for Better Homes and Gardens Real Estate Metro Brokers, one of the largest brokerages in Atlanta, Ga., with 27 offices and 2,600 affiliated agents. 

"Their business will benefit their customers, colleagues and communities, not just themselves and their other shareholders," said Redfin CEO Glenn Kelman.

Fed Chair Jerome Powell says policymakers are not ready to start selling off Treasurys and mortgage debt to accelerate the balance sheet runoff.

Even though the economy is probably headed for a recession next year, the Fed is seen as having a ways to go before inflation is under control.

The slowdown in housing has been swiftest on the West Coast, where prices in some markets have already fallen by 2 percent since July, according to a new analysis on Wednesday by Redfin.

More than 217,000 real estate agents in California will now be able to access Milestones software that was in development for three years before surfacing earlier this summer.

The entire country experienced a housing boom that set off a neighborhood infrastructure metamorphosis. Even with the housing market flipped upside down, the benefits are boundless.

The median sale price of an existing U.S. home declined to $389,500 in August, down from July when it sat at $403,800, according to data released Wednesday by the National Association of Realtors.

Zillow had emphasized that the information contained on the laptops of REX's former employees could potentially point to other reasons for REX's downfall unrelated to Zillow or NAR.

This former manufacturing center in New Haven County is gaining popularity with New Yorkers, thanks to its affordability and access to Metro-North.

This former manufacturing center in New Haven County is gaining popularity with New Yorkers, thanks to its relative affordability and access to Metro-North.

According to Reffin, as of August, Mesa, Arizona, home prices were up 9.9% over the previous year. The median price was $450K, and most homes were sold within a couple of months on the market. However, home sales for August were also down by 274 compared to 2021. And things are trending downward now. 

So, with this in mind, now seems like a good time to profile local agents in this market with regard to their marketing and branding prowess. I’ll say this from the outset, don’t expect too much digital wizardry in a niche market that’s been hot as the proverbial firecracker. 

Shawn Rogers, AKA Mister Rogers Homes, is one of Mesa, Arizona’s top real estate professionals. According to our methods (one of them at least), I found him via perfect Google reviews (5.0/154). Rogers is also a Zillow Premier Agent with unblemished reviews (5.0/1077 Reviews). 

His website has a respectable SEO score of 78/100, and on social his team seems eclipse other agents in the region. Over 11,000 engaged Facebook fans, over 1,000 Youtube subscribers, and “bingo,” this Arizona home seller smashes the competition. He’s not into traditional media much, and Instagram does not seem to be his team’s bag. 

So, that’s about it for his digital marketing efforts. From what I can glean from his Youtube channel, the flashy hard sell still seems to work in this part of the country. 

Rising demand for purchase loans and refinancing as rates climb to new highs underscores volatility, with Fed expected to continue rate hikes, according to the MBA's latest Mortgage Applications Survey.

Getting all the pieces in place for a big tech deal is ridiculously tough, writes Joe Jesuele. You need to have the right mission, leaders, and a solid cultural fit, then make sure you spend your dollars wisely.

An 1861 house in New Hope, a Craftsman bungalow in Portland and a converted 1794 schoolhouse in Greensburg.

The rural Dordogne department of France “remains the most sought-after of French countryside house-buying destinations,” agents say.

The invasive spongy moth and its caterpillars can decimate a garden. Here’s how to fight back.

We've all had those times when things feel like they're going more wrong than right. Coach Darryl Davis offers tips and tricks to help you start moving in the right direction again.