Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now.

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention.

Owners of the world’s most conspicuous playthings are younger, wealthier and increasingly American.

When brokers have access to privileged information about condo residents, it can open the door to bad behavior.

FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a "complex, technical and arcane" process that could drag into next year.

Shoppers at Jason Saft’s annual sale mined a collection of 150,000 goods for discounted Eames chairs, vintage bookcases and tasteful trinkets.

Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships.

The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge, Leo CoPilot.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

This week’s properties are in Inwood, Greenwich Village and Greenpoint.

Fringe-embellished sofas — often featuring over-the-top designs, plush cushions and decadent fabric — can cost up to $60,000.

A compound with two pools in Observatory, a townhouse in Green Point and a villa in Newlands.

Finland has spent decades digging caves into its bedrock. Now, as Russia rears its head, nervous Finns want to know: “Where’s my shelter?”

LGBTQ+ Real Estate Alliance President Tommie Wehrle shares her advocacy history, plans for the organization and the key to navigating political divides.

In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction.

“It’s kind of a shocking number,” said an economist with the National Association of Realtors.

Incoming CEO Kaz Nejatian said Opendoor acquired 230 homes in the last week of October, about twice the pace of acquisitions when he took over on Sept. 15.

EXp's recruitment and retention strategy took center stage during the brokerage's Q3 earnings, with a solid boost in agent productivity and team growth showing eXp's strength in a rapidly changing competitive landscape.

Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter.

Mia, a generative AI loan officer assistant that UWM rolled out in May, has made more than 400,000 calls — often to alert past clients of opportunities to refinance their mortgage at lower rates.