SNEAK PEEK: How to pivot your marketing strategy in a market shift

Today at Connect Now, experts are sharing their best strategies for how to present your message and brand as the market shifts. Tune in LIVE + receive access to the replays.

Home flipper activity jumps, while profitability plummets

Slowdown in bidding wars is "having a predictable impact on profit margins for investors," said Rick Sharga, executive vice president of market intelligence from Attom, in the latest report.

What other agents are highlighting (and hiding) in listing photos

Using fancy computer techniques, researchers analyzed more than 14,000 photos of homes for sale. From bedrooms to decks, here are the most popular features.

Industry vet Melissa Kwan’s latest company to power REACH class

Melissa Kwan launched eWebinar in 2019, demonstrating remarkable prescience prior to a pandemic that would push so much of the industry into online business.

Top producing Vero Beach agent joins Douglas Elliman in Florida

After serving the area for a decade, Michael Merrill will join the brokerage at its newly opened Vero Beach office.

Recognizing the distance we have yet to travel toward full equality

To fulfill the promise of our founders, and of Juneteenth, it's time to prioritize affordability and access for Black Americans, writes team leader Carl Medford. Here he outlines the history of the holiday and the meaning it holds.

Demand rebounds as mortgage rates retreat from 2022 peak

Purchase mortgage applications are still down 10% from a year ago, with mortgage rates nearly doubling in the last 12 months, according to a survey by the Mortgage Bankers Association.

Gen Z flunks homeownership test — but other age groups not far behind

Fewer members of Generation Z said they were "handy" than older groups did in a recent poll, with Generation X tallying the highest scores in a survey of 1,049 people conducted by CraftJack.

Real estate companies are actually not laying off staff right and left

Recent headlines have been filled with news of layoffs, but look closer, writes author and executive Joe Rand. The companies where layoffs are occurring are wholly unrepresentative of the real estate industry and don't represent a major trend.

‘Selling Sunset’ breakout star Maya Vander moves to Compass

The agent, who in May launched her own team, the Maya Vander Group, will be working out of Compass's Coconut Grove office in Miami.

3 Ways Marketing Changes as Market Conditions Change

Mortgage rates continue to increase nationwide; inventory is increasing slightly as buyers back off, and the extremely hot seller’s market we saw during the peak of COVID-19 is cooling down. We see terms like “bubble,” “buyer remorse,” and “recession” thrown around, sparking emotion and even fear in some. Is the sky falling? 

In May of this year, NAR’s Chief Economist Lawrence Yun referred to the real estate market as uncertain. But what does this mean for you today, and more importantly, for your clients? You, as the real estate professional, are seen by so many as an expert in your local market, a trusted advisor, a problem solver, and an advocate for fair housing and home ownership. 

Your marketing is a direct reflection of who you are and personifies your business so it’s critical that your marketing efforts are informed by current market conditions. Therefore, having the most up-to-date local and national housing market information is pivotal to your marketing strategy and to position yourself for receiving the best return on investment for your marketing dollars spent. 

Here are three tips for keeping your marketing efforts up to date.

The Importance of Staying in-the-Know

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Hippo’s mortgage partner channel takes off; helps find coverage faster

Program piloted last year now provides services to more than a dozen mortgage lenders and loan servicers, who help 7 million people finance or refinance their homes each year.

Oregon Sotheby’s merger makes affiliate largest by volume in state

The newly merged firm will become the largest real estate company in Oregon state by sales volume, with a combined sales volume of $6 billion in 2021.

House Hunting on Anguilla: Modern Elegance, Steps From the Caribbean

This January saw some of the island’s highest tourism numbers in recent years, lending some momentum to a rebounding sales market.

Existing home sales fell in May as rising rents and low supply weigh on affordability

Existing home sales declined again in May, falling by 3.4% to a seasonally adjusted annualized rate of 5.41 million units, according to new data from the National Association of Realtors.

On a yearly basis, existing home sales were down 8.6% compared to May 2021.

The NAR said the market is now at its weakest reading since June 2020, during the early months of the COVID-19 pandemic when a lot of activity was temporarily paused. Excluding that month, sales hit their lowest point since January 2020.

The latest data is based on deals that closed in the month, and therefore represents contracts that were likely signed in March and April. At that time, the average 30-year fixed mortgage rate increased from 4% to around 5.5%. Now, the rate is even higher at 6%. Rising rates, along with the low supply of homes and price appreciation have had a devastating impact on affordability.

“I do anticipate a further decline in home sales,” said Lawrence Yun, chief economist at the NAR. “The impact of higher mortgage rates is not yet fully reflected in the data.”

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$625,000 Homes in Oregon, Louisiana and Georgia

A Tudor Revival house in Portland, a Craftsman bungalow in Baton Rouge and a two-family home in Savannah.

The housing outlook is good, but affordability is a growing problem

Harvard's Joint Center for Housing Studies report, published Wednesday, dives into economic factors shaping current homebuying and renting landscapes.

Living In ... East Williamsburg, Brooklyn

Those nostalgic for 1980s New York will find much to love in this area, where buildings are slathered in graffiti and stylish people fill the streets.

How have you shifted with the market? Pulse

This week, we want to know: What adjustments are you making to business as usual to meet the demands of a shifting market?

Aroids: These Curious-Looking Plants Have an Addictive Appeal

If you’re hooked on houseplants like Monstera, Philodendron and pothos, wait until you meet the other members of the aroid family.

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