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Event Information
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3 Total hours
3 Elective hours
0 Annual Commission Update hours

Perhaps no task is more important than preparing a professional comparative market analysis. Whether for a buyer or seller, the CMA, properly done, can mean thousands of dollars in their pockets, and can make the difference between a sale and a sale fail. But because it’s such a well-worn tool, it’s tempting for a licensee to get complacent with the CMA, and “phone it in.” Don’t be that licensee.

This three hour course covers the how-tos of a professionally researched and presented comparative market analysis.

Course highlights include:

- The three-step approach to market analyses: the market, the property, the numbers
- Sources for subject property data and market data
- Using expired and active listings to inform pricing strategy
- How to prioritize criteria when selecting comparables
- How to adjust and homogenize selected comparables
- How to weight selected comparables when selecting a list price range
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