Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phone call.
Stop trying to be Steve Jobs. Focus on these 12 principles instead
These 12 principles can act as guideposts and mile markers to measure your forward progress, writes mega-team leader Carl Medford. Do not take shortcuts.
Who’s your favorite fictitious real estate agent? Pulse
Whether you love or hate depictions of real estate agents in books, TV shows and movies, we all have our favorites. Who's yours?
The Texas plan that could win even more new homeowners
High property taxes in Texas have in the past canceled out some of the state's affordability advantages. But political leaders are looking for ways to reduce homeowners' tax burden.
Regulators are tracking complaints about ‘deficient’ financial chatbots
The Consumer Financial Protection Bureau warns of reputational and legal risks of relying on "deficient chatbots" as the primary mode of interacting with customers.
EXp Realty rolls out new ‘My Link My Lead’ referral tool for agents
My Link My Lead will enable eXp agents to share links to eXp's national search portal and automatically refer the leads generated outside of the agent's service area, the company said.
How 1 real estate investor beats the banks amid rising interest rates
Brad Smotherman bought 28 homes last month without traditional financing. He plans to double his business by the end of 2024. The Tennessee real estate investor told Inman how he does it.
Bridge loans for investment properties: What you need to know
Bridge loans offer investors a quick and flexible way to finance an investment property, but they come with some disadvantages, writes Luke Babich, chief sales officer at Clever Real Estate.
Former Compass marketing executive moves to Christie’s-Sereno
In these times, double down — on your skills, on your knowledge, on you. Join us Aug. 8-10 at Inman Connect Las Vegas to lean into the shift and learn from the best. Get your ticket now for the best price. A former marketing executive at Compass California and Pacific Union International is moving to Christie’s […]
This semi-retired broker is shifting the conversation around ADUs
As the ADU trend continues to gain traction, Kendyl Young's role in equipping agents with the tools they need to navigate this new landscape is vital. Brandon Doyle talks to her about how she's helping to educate agents on this niche.
Coldwell Banker reorganizes 7 regions amid leadership reshuffle
In her first big move since becoming CEO, Kamini Lane revealed an organizational shakeup aimed at streamlining and supercharging Coldwell Banker's recruiting, retention and growth strategy.
Lesson Learned: Give, give, take
Find out how Palm Beach agent Daniel Ekerold learned to focus more on the service provided so that the ROI could take care of itself.
Your future starts here: Invest in yourself at Inman Connect
The most valuable asset you have is you, and the smartest investment you can make is to nurture and develop that asset at Inman Connect.
LISTEN: In today’s market, can doing good help agents do well?
Atlanta broker-owner Amy McCoy joins Dr. Lee Davenport for a discussion of community advocacy and housing equity.
Swag it out: Using on-demand printing to create your own merch
Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business.
Simple, beautiful, and easy marketing tools for broker-owners — that agents love
In a busy landscape of tech tools and platforms, we wanted to understand what makes Breakthrough Broker custom marketing centers stand out to industry leaders who use it every day.
HomeZada updates, releases AI chatbot interface
In a seemingly unstoppable trend, HomeZada is the latest proptech player to enhance its product with artificial intelligence to handle a number of common functions for users.
LoanDepot hires new CFO and parts ways with 4 top managers
CEO Frank Martell recruits former CoreLogic colleague David Hayes as losses pile up and mortgage originations hit another new low.
Keller Williams agent, daughter die after plane drifts into no-fly zone
The plane, which drew military intervention after it flew into restricted airspace, crashed Sunday, killing four people, including NYC-based agent Adina Azarian and her 2-year-old daughter, Aria.
CoStar to sunset Homesnap brand this year as it transitions to Homes
The real estate juggernaut is sunsetting the Homesnap brand name and products by the end of the year in favor of transitioning users to its dominant residential real estate brand Homes.com.
