Great Instagram Posts for Real Estate Agents

Here's a list of great Instagram post ideas for real estate agents that will help grow your brand, showcase your expertise, and connect with your audience — while keeping your feed engaging and on-brand: 

Real Estate Instagram Post Ideas

1. Behind-the-Scenes Tour

• "What a day in real estate looks like — inspections, contracts, coffee, and keys!"
• Show your workflow or a sneak peek of staging or a walkthrough.

• " First-time buyer tip: Get pre-approved before you fall in love with a home."
• Create a branded "Tip Tuesday" or "Real Estate Minute" video series.

• Share photo quotes or short videos of happy buyers/sellers.
• "Nothing better than handing over the keys to a dream come true."

• Post monthly local stats (median price, inventory levels, interest rate trends).
• Keep it visual — bar charts, clean infographics, or story-friendly slides.

• Showcase how staging transforms a space.
• Use a side-by-side carousel post or reel with dramatic transitions.

• Highlight schools, coffee shops, parks, or hidden gems.
• "Why locals love living in [Neighborhood Name]"

• Eye-catching graphics with the date/time + a short teaser:
• "This kitchen is — come see it Sunday 1–4PM!"

• Share why you became an agent or a personal milestone.
• Authentic stories build trust and relatability.

• Quick vertical videos/Reels showing a home's best features.
• Narrate with a voiceover or use on-screen captions.

• "Can I buy a house with less than 20% down?"
• Turn FAQs into recurring content people can depend on.

• Polls & Questions: "Would you rather have a pool or a big backyard?"
• Countdowns: "Closing in 3 days!"
• This or That: "Modern farmhouse Classic colonial — what's your style?"