1 minute reading time (263 words)

Tech-Savvy Marketing

techsavy

Tech-savvy marketing in real estate helps agents attract more buyers, stand out from the competition, and deliver a modern, seamless client experience. Here are the top ways to integrate technology into your marketing strategy:

1. Virtual Tours & 3D Walkthroughs

  • Tools like Matterport create immersive, 360° home tours.
  • Buyers can explore properties online as if they're walking through in person.
  • Saves time and appeals to out-of-town or remote buyers.
2. Drone Photography & Video
  • Aerial footage showcases the property's layout, lot size, and surroundings.
  • Especially effective for large properties, waterfront homes, or unique locations.
3. Targeted Social Media Ads
  • Platforms like Facebook, Instagram, and TikTok allow precise targeting based on location, behavior, and interests.
  • Video tours, testimonials, or market updates grab attention and drive leads.
4. Email Automation
  • Use platforms like Mailchimp or Follow Up Boss to automate property alerts, newsletters, or drip campaigns.
  • Keeps clients engaged throughout their buying or selling journey.
5. Search-Optimized Website
  • Your website should feature IDX property search, blog content, and SEO optimization to attract organic traffic.
  • Include client testimonials, area guides, and mobile-friendly design.
6. Digital Staging & AI Enhancements
  • Virtually stage empty homes or clean up cluttered rooms using photo editing tools.
  • Some platforms use AI to enhance lighting, remove furniture, or visualize renovations.
7. Client Portals & CRM Systems
  • Offer buyers and sellers a personalized dashboard to track progress, documents, and communications.
  • CRMs like kvCORE or Real Geeks help manage leads and automate follow-ups.

Bonus Tip: Track what works. Use analytics to measure engagement on listings, emails, and ads so you can refine your strategy. 

NAR’s new law firm for antitrust suits charges up ...
Inman Connect San Diego welcomes Brian Buffini

Related Posts

 

Comments

Comments are not available for users without an account. Please login first to view these comments.
LikeRE Logo