Here's a list of great Instagram post ideas for real estate agents that will help grow your brand, showcase your expertise, and connect with your audience — while keeping your feed engaging and on-brand:
Real Estate Instagram Post Ideas
1. Behind-the-Scenes Tour
- "What a day in real estate looks like — inspections, contracts, coffee, and keys!"
- Show your workflow or a sneak peek of staging or a walkthrough.
- " First-time buyer tip: Get pre-approved before you fall in love with a home."
- Create a branded "Tip Tuesday" or "Real Estate Minute" video series.
- Share photo quotes or short videos of happy buyers/sellers.
- "Nothing better than handing over the keys to a dream come true."
- Post monthly local stats (median price, inventory levels, interest rate trends).
- Keep it visual — bar charts, clean infographics, or story-friendly slides.
- Showcase how staging transforms a space.
- Use a side-by-side carousel post or reel with dramatic transitions.
- Highlight schools, coffee shops, parks, or hidden gems.
- "Why locals love living in [Neighborhood Name]"
- Eye-catching graphics with the date/time + a short teaser:
- "This kitchen is — come see it Sunday 1–4PM!"
- Share why you became an agent or a personal milestone.
- Authentic stories build trust and relatability.
- Quick vertical videos/Reels showing a home's best features.
- Narrate with a voiceover or use on-screen captions.
- "Can I buy a house with less than 20% down?"
- Turn FAQs into recurring content people can depend on.
- Polls & Questions: "Would you rather have a pool or a big backyard?"
- Countdowns: "Closing in 3 days!"
- This or That: "Modern farmhouse Classic colonial — what's your style?"