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Keep a Running List of “Almost Bought” Clients
The Gold Mine You're Ignoring: "Almost Bought" Clients
Every real estate agent has them — buyers who were serious, toured homes, maybe even made an offer, and then… disappeared. Life happened. The market shifted. They weren't quite ready. But here's the thing: "Almost bought" clients are not lost — they're just waiting. And most agents aren't following up.
Why These Clients Matter
These buyers have already:
- Gone through financing or pre-approval
- Worked with you to understand their goals
- Gained experience viewing homes
- Built a level of trust in you
1. Create the List
Go through your CRM or notes and pull the names of clients who:
- Were actively searching within the last 6–12 months
- Attended showings or open houses
- Didn't explicitly opt out — just cooled off
2. Craft a Reconnect Message
Keep it warm and curious, not salesy. Try: "Hi [Name], I was thinking about our search from a few months back and wanted to check in. Has anything changed with your timeline or goals? Inventory has shifted, and there may be some great opportunities right now. Let me know how you're doing!" Short. Friendly. No pressure.
Keep it warm and curious, not salesy. Try: "Hi [Name], I was thinking about our search from a few months back and wanted to check in. Has anything changed with your timeline or goals? Inventory has shifted, and there may be some great opportunities right now. Let me know how you're doing!" Short. Friendly. No pressure.
3. Send Market Updates Tailored to Their Interest
If they were once looking in a specific neighborhood or price range, send relevant listings or price changes occasionally. Keep the door open with value, not just reminders.
If they were once looking in a specific neighborhood or price range, send relevant listings or price changes occasionally. Keep the door open with value, not just reminders.
4. Add a Touch of Personal Memory
Remember they liked homes with big yards? Mention it. "Saw this new listing in [Area] — it has the big backyard you were hoping for." That kind of detail shows you listened — and that you're still thinking of them.
Remember they liked homes with big yards? Mention it. "Saw this new listing in [Area] — it has the big backyard you were hoping for." That kind of detail shows you listened — and that you're still thinking of them.
The Bottom Line
While many agents focus on chasing cold leads, your next closed deal might be someone you already know. The relationship is halfway built — they just need a reason to re-engage. So before you spend more on lead gen, go back and revisit your "almost bought" clients. They're one thoughtful message away from becoming your next sale.
While many agents focus on chasing cold leads, your next closed deal might be someone you already know. The relationship is halfway built — they just need a reason to re-engage. So before you spend more on lead gen, go back and revisit your "almost bought" clients. They're one thoughtful message away from becoming your next sale.
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