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Real Estate Social Marketing Tips
Here's a practical list of real estate social marketing tips to help agents grow visibility, trust, and engagement online:
1. Show Your Face- Post videos and photos of yourself to build familiarity and credibility.
- Use Stories, Reels, or TikToks to show day-in-the-life content, open houses, or local tours.
- Sell the neighborhood, local attractions, schools, and coffee shops.
- Use captions like "Imagine your morning coffee here" instead of just listing specs.
- Renovation flips, staging reveals, or decluttered spaces grab attention.
- Show how properties evolve with your help.
- Create short posts explaining:
- What's in a home inspection
- How closing costs work
- Tips for first-time buyers
- Break these into carousels or video series.
- Turn client reviews into branded quote graphics or video snippets.
- Use "Just Sold" stories to showcase success and happy endings.
- Tag neighborhoods, landmarks, and businesses to get local reach.
- Examples: #AustinRealEstate #DenverHomes #LivingInCharlotte
- Use scheduling tools to stay regular—aim for 3–5 posts per week.
- Mix up formats: Reels, Stories, carousels, static photos, and lives.
- Show property tours, staging prep, contract signing, or offer negotiations (without revealing sensitive info).
- Helps demystify the process for potential clients.
- Post about local festivals, markets, school events, or charity efforts.
- Position yourself as a community expert, not just a salesperson.
- Like, comment, and share posts from local businesses, other agents, and past clients.
- Respond to DMs and comments quickly to boost platform algorithms.
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