1 minute reading time (273 words)

Real Estate Social Marketing Tips

socialmarketing

Here's a practical list of real estate social marketing tips to help agents grow visibility, trust, and engagement online:

1. Show Your Face
  • Post videos and photos of yourself to build familiarity and credibility.
  • Use Stories, Reels, or TikToks to show day-in-the-life content, open houses, or local tours.
2. Highlight the Lifestyle, Not Just the Home
  • Sell the neighborhood, local attractions, schools, and coffee shops.
  • Use captions like "Imagine your morning coffee here" instead of just listing specs.
3. Use Before-and-After & Transformation Content
  • Renovation flips, staging reveals, or decluttered spaces grab attention.
  • Show how properties evolve with your help.
4. Share Buyer & Seller Education
  • Create short posts explaining:
    • What's in a home inspection
    • How closing costs work
    • Tips for first-time buyers
  • Break these into carousels or video series.
5. Leverage Testimonials
  • Turn client reviews into branded quote graphics or video snippets.
  • Use "Just Sold" stories to showcase success and happy endings.
6. Use Local Hashtags & Geotags
  • Tag neighborhoods, landmarks, and businesses to get local reach.
  • Examples: #AustinRealEstate #DenverHomes #LivingInCharlotte
7. Post Consistently
  • Use scheduling tools to stay regular—aim for 3–5 posts per week.
  • Mix up formats: Reels, Stories, carousels, static photos, and lives.
8. Go Behind the Scenes
  • Show property tours, staging prep, contract signing, or offer negotiations (without revealing sensitive info).
  • Helps demystify the process for potential clients.
9. Feature Community Events
  • Post about local festivals, markets, school events, or charity efforts.
  • Position yourself as a community expert, not just a salesperson.
10. Engage with Others
  • Like, comment, and share posts from local businesses, other agents, and past clients.
  • Respond to DMs and comments quickly to boost platform algorithms.
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