Here's a practical list of real estate social marketing tips to help agents grow visibility, trust, and engagement online:

1. Show Your Face

• Post videos and photos of yourself to build familiarity and credibility.
• Use Stories, Reels, or TikToks to show day-in-the-life content, open houses, or local tours.

2. Highlight the Lifestyle, Not Just the Home

• Sell the neighborhood, local attractions, schools, and coffee shops.
• Use captions like "Imagine your morning coffee here" instead of just listing specs.

3. Use Before-and-After & Transformation Content

• Renovation flips, staging reveals, or decluttered spaces grab attention.
• Show how properties evolve with your help.

4. Share Buyer & Seller Education

• Create short posts explaining:
  • What's in a home inspection
  • How closing costs work
  • Tips for first-time buyers
• Break these into carousels or video series.

5. Leverage Testimonials

• Turn client reviews into branded quote graphics or video snippets.
• Use "Just Sold" stories to showcase success and happy endings.

6. Use Local Hashtags & Geotags

• Tag neighborhoods, landmarks, and businesses to get local reach.
• Examples: #AustinRealEstate #DenverHomes #LivingInCharlotte

7. Post Consistently

• Use scheduling tools to stay regular—aim for 3–5 posts per week.
• Mix up formats: Reels, Stories, carousels, static photos, and lives.

8. Go Behind the Scenes

• Show property tours, staging prep, contract signing, or offer negotiations (without revealing sensitive info).
• Helps demystify the process for potential clients.

9. Feature Community Events

• Post about local festivals, markets, school events, or charity efforts.
• Position yourself as a community expert, not just a salesperson.

10. Engage with Others

• Like, comment, and share posts from local businesses, other agents, and past clients.
• Respond to DMs and comments quickly to boost platform algorithms.