NAR’s new consumer profile shows agents how to thrive in 2026

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus.

$800,000 Homes in California

A midcentury modern compound in Yucca Valley, a cabin in Cazadero and a townhouse in Oakland.

The Secrets of a Location Agent for Movies and TV

The former television producer Wendy Prior Fentress finds the most important background characters for films and shows.

3 under-the-radar trends from October’s Intel Index survey

For many agents and brokers, the housing market feels stuck in place. Here's what's been moving the needle in recent weeks, according to Intel's monthly survey of real estate professionals.

How this team leader built a 90% repeat and referral business

On this episode of Real Estate Insiders Unfiltered, Amy Stockberger breaks down her Lifetime Home Support model, which helped her team become No. 1 in South Dakota, building a 90 percent repeat and referral business.

Home investors’ strategies vary by location: Here’s where they’re getting the most for their money

Data shows the biggest discounts emerging in markets where prices lag the national median but rent potential stays high

Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.

AI slop is flooding social feeds and reshaping real estate marketing

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out.

Can I Pass My Co-op Unit to My Partner if We’re Not Married?

Many co-op leases allow for graduated levels of board approval for heirs who want to live in the building.

NAR NXT: The Download on last week’s trends, tensions, takeaways

ICYMI, get caught up on all of the moves made last week at NAR's flagship event, NAR NXT, including changes to the rules and organizational leadership.

Giving back in a time of uncertainty: How real estate leaders are changing lives

Real estate professionals have the power to create positive change one home, one client and one act of kindness at a time, Darryl Davis writes.

The History of the American Kitchen: How It Became What It Is Today

A century of American kitchen design, from the dawn of electricity to the kitchen island.

Rising unemployment revives prospects for December rate cut

Fannie Mae forecasters are predicting mortgage rates will fall below 6 percent by the end of next year. Economists at the Mortgage Bankers Association don't see rates coming down at all.

Why FSBOs cannot sell at a Realtor price: Now Streaming

Real estate coach Darryl Davis talks about why homeowners aren't equipped to sell their homes for top dollar without the help of an agent.

DR Horton gets into AI mortgage tech with Tidalwave stake

In addition to participating in a $22 million Series A raise, D.R. Horton will be a Tidalwave customer, deploying its AI-powered platform across mortgage subsidiary DHI Mortgage in a "landmark mortgage tech deal."

What to know as real estate exec Ana Walshe’s husband goes on trial for her murder

Nearly two years after her disappearance, the Tishman Speyer executive's husband, Brian, will finally stand trial for her murder.

Sports Stadiums Add Exclusive Members-Only Clubs to Attract Wealthy Fans

Sports arenas across the country are opening members-only spaces for high-net-worth fans to mix business and pleasure.

This week was all about NAR: Inman’s Top 5 stories

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Stock market gains push luxury homebuyers ahead in October

While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power — pushing luxury sales up 2.9 percent.

Dispatches from NAR NXT as real estate grapples with AI

NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they're not always the ones in the meetings.

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