Lack of Listings

A lack of listings, often referred to as a "seller's market" or "inventory shortage," is a common challenge in the real estate industry. This situation occurs when there are fewer properties available for sale than there are potential buyers in the market. Real estate agents may face several issues when dealing with a lack of listings: Increased Co...

At Home With Lillias White

‘I’ve been here a while,’ said Ms. White, who plays Hermes in the Tony-winning musical through March. ‘Hence the clutter.’

Inside a ‘Hadestown’ Star’s Home in Harlem

‘I’ve been here a while,’ said Lillias White, who plays Hermes in the Tony-winning musical. ‘Hence the clutter.’

CoStar Group’s Super Bowl Debut: Dan Levy, Heidi Gardner and Jeff Goldblum

The real estate analytics company poured millions of dollars into ads for Homes.com and Apartments.com in its latest effort to challenge rival home-search portals, like Zillow and Realtor.com.

Common Real Estate Terms

Real estate has its own set of terms and jargon. Here's a list of common real estate terms: A Appraisal:A professional estimation of a property's value, often conducted by a licensed appraiser.Assessment:The value assigned to a property for taxation purposes by a local government authority.BBuyer's Agent:A real estate agent who represents the buyer...

Wendy Papasan’s Agent Referral Secrets Revealed

When Wendy Papasan went to her first Keller Williams Family Reunion event, she had a huge aha: real estate agents are the most connected people in the world. Despite sending 150 handwritten note cards to the agents that she had met at the event, she received only one note back. This sent Wendy on a journey to build a system that would help her stay in touch with agents and produce agent referrals. 

Her approach involved sending simple, engaging emails that sparked responses, fostering two-way conversations. Over the years, this agent-to-agent referral strategy became a major revenue stream for Wendy’s team, contributing between 25% and 40% of their business. Despite having to pay referral fees, Wendy views them as the cost of sale, emphasizing the effectiveness and efficiency of this approach.

1. Think BIG and start small.

We all want to generate tons of new business, and in that zeal, we often try to do too much or allow our systems to become too complicated from the start. Remember, all great BIG  businesses start as great SMALL businesses.

2. Start to grow an agent database.

Many agents have client databases but few have referral partner or agent databases. Start by adding a tag to your current CRM or starting a new spreadsheet called “Agent Referral Partners.” Add to this list consistently through meeting agents outside of your market at events or on social media. 

3. Send a monthly email.

This email serves as the core of your agent touch program. The emails generally fall into two buckets:

$3.7 Million Homes in California

A midcentury-modern retreat in Palm Springs, a three-bedroom house in Santa Barbara and an island home in Belvedere.

This Real Estate Kingpin Maps Out the Path to Megadeals

Widely considered the top commercial sales broker in New York City, the largest commercial market in the country, Bob Knakal’s deals total $22 billion — and counting.

Our Condo Building Has a Huge Roof. Why Aren’t More People Allowed on It?

It’s possible that the listed limits in a building’s offering plans are lower than what city code allows. Here’s how to find out.

Proper Lighting for Staging

Proper lighting is a crucial aspect of house staging, as it can enhance the overall appeal of the property, highlight key features, and create a welcoming atmosphere. Here are some tips for achieving proper lighting in house staging: Maximize Natural Light:Emphasize natural light by opening curtains or blinds. Clean windows thoroughly to allow as m...

A Tiny, Eco-Friendly House Off the Coast of Maine

The 1,200-square-foot home in coastal Maine uses a fraction of the energy required to heat the average house, and the pigs handle most of the yardwork.

Let’s Go Ice Skating. In the Backyard.

People around the country are building private rinks — some with as little as a garden hose and patience.

Twilight Photography in Real Estate

Timing is Crucial: Plan your photo shoot around the "golden hour," which occurs shortly before sunset. This period provides soft and warm natural light. Alternatively, capture images during the "blue hour," just after sunset when the sky takes on a deep blue hue. Coordinate with the Homeowners: Coordinate with the homeowners to ensure all exterior ...

A Young Family Took Their Chicago Budget to Madison, Wis. How Much House Could They Afford?

With two children under 5, a couple of first-time buyers wanted a three-bedroom house with a yard to play in and an easy commute to their new jobs. Here’s what they found.

Homes for Sale in New York and New Jersey

This week’s properties are four-bedroom homes in Nissequogue, N.Y., and Surf City, N.J.

Homes for Sale in Manhattan and Queens

This week’s properties are in Alphabet City, the Flatiron district and Jackson Heights.

Where Splitting the Rent Saves Couples the Most Money

A study looked at the cost-savings of moving in together.

How to - Real Estate Flyer

Creating an effective real estate flyer is crucial for capturing the attention of potential buyers and conveying essential information about a property. Here's a step-by-step guide on how to make a good real estate flyer: 1. Define Your Purpose: Determine the main purpose of your flyer. Are you promoting an open house, showcasing a new listing, or ...

$450,000 Homes in Virginia, Massachusetts and Ohio

A Carpenter Gothic-style home in Irvington, a cottage in the Berkshires and a two-bedroom brick house in Columbus.

For a Ukrainian Gardener, Flowers Offer a Way Forward

When war came to her country, Alla Olkhovska had been planning to open a rare-plants nursery. Now her Clematis seeds have an international following.

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