How to Curb Kids’ Clutter

Most children have a lot of stuff, and they aren’t always inclined to tidy it up. Here’s how to embrace the abundance — and create tools to manage it.

Do You Know How Much a Home Costs? Guess Again.

A survey found the U.S. cities where residents have the best (and worst) awareness of changing housing prices.

Emerging Neighborhoods

Identifying emerging neighborhoods can be a valuable strategy for real estate investors, homebuyers looking for a good deal, or individuals wanting to experience the growth and evolution of a community. These areas often offer more affordable prices with the potential for significant property value appreciation as the neighborhood develops and beco...

$375,000 Homes in Washington, New York and Michigan

A one-bedroom condominium in Seattle, a renovated 1988 home in Eagle Bridge and a 1916 house once owned by the champion boxer Joe Louis in Detroit.

If You’re Thinking About Growing Onions From Seed, It’s Time to Get Started

Now is the time to buy onion seeds, which are cheaper and come in more interesting varieties than mail-order transplants. Here’s what you need to know.

Eco-Friendly Homes

Becoming a real estate agent who specializes in eco-friendly homes is a unique and increasingly relevant niche. Here's how you can establish yourself in this field: Educate Yourself on Eco-Friendly Homes:Gain knowledge about eco-friendly building materials, energy-efficient systems, sustainable practices, and green certifications (like LEED).Stay i...

Creating a Successful YouTube Strategy: A Step-by-Step Guide

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Ken Pozek, an Orlando real estate mogul, has over 7 million views on his YouTube channel @kenpozek. After moving to Orlando from Detroit, Ken had to start his business from scratch. After growing tired of typical lead generation strategies, a friend gave him the idea to start posting new construction tours on YouTube. Fast forward a few years and Ken generates roughly 400 leads per month! Here’s how he does it: 

Step 1: Define Your Customer Avatar

Before diving into content creation, identify your target audience or avatar. Understand their demographics, interests, and preferences to tailor your content effectively.

“Balance is about alignment, clarity, and having the courage and discipline to live into what matters most to you.”

– Molly Fletcher

Step 2: Determine Your Video Cadence

Figure out how often you’ll be producing videos. Ken suggests at least once a week for optimal results. Consistent content creation contributes to increased watch time, a crucial metric for YouTube algorithms.

When Nate Berkus Decorates Your Home, It’s Best Not to Change a Thing

Just ask the actors Patrick Page and Paige Davis, whose Upper West Side apartment has remained virtually untouched for two decades.

At Home with Patrick Page and Paige Davis

When Nate Berkus decorates your apartment, it’s best not to change a thing. Just ask this couple, who haven’t moved almost anything in 20 years.

$1.1 Million Homes in California

A chalet-style retreat in Idyllwild, a two-bedroom cottage with a guesthouse in Mendocino and a midcentury-modern home in Riverside.

In Tokyo, Rescuing the Residential Spaceship That Fell to Earth

Fifty years ago, the Nakagin Capsule Tower was hailed as a marvel of biological design. Now its legacy lives on through 23 orphaned capsules.

I’ve Got Bedbugs! How Do I Get Out of My Lease?

Breaking your lease comes with obvious risks, but they could be worth taking. On the other hand, you could help solve the infestation.

Staying Motivated

Staying motivated as a real estate agent can be challenging, especially given the ups and downs of the real estate market. Here are some strategies to help maintain motivation: Set Clear Goals: Define your short-term and long-term goals. These could be related to the number of properties you want to sell, income targets, or expanding your client ba...

Two Architects Create a Retreat in a Nerve-Racking City of Sarajevo

Two architects came up with a solution in a city that was once among the most stressful in the world: Sarajevo, the capital of Bosnia and Herzegovina.

Working with Gen Z Customers

Real estate professionals catering to Generation Z, the demographic born between the late 1990s and early 2010s, face unique challenges and opportunities. Gen Z is the first truly digital-native generation, having grown up with technology, the internet, and social media as integral parts of their lives. This deeply influences their behaviors, prefe...

After Years in Washington, a Couple Found More Value in Baltimore. What Could They Afford?

Figuring they would need to retire and sell their business before they could afford a new home in the D.C. area, two empty nesters pulled up stakes and tried a place with ‘more bang for your buck.’

Homes for Sale in New York and Connecticut

This week’s properties are four-bedroom homes in Dobbs Ferry, N.Y., and Greenwich, Conn.

Homes for Sale in Manhattan and Brooklyn

This week’s properties are in Greenwich Village, on the Lower East Side and in Greenpoint.

How Much Space Do You Get for $1,700 a Month?

The average national rent affords a wildly varied amount of space from city to city.

Ai for Marketing and Sales

The integration of Artificial Intelligence (AI) in marketing and sales has revolutionized these domains by enabling more personalized, efficient, and data-driven strategies. AI's capabilities range from understanding customer behaviors to automating routine tasks, providing valuable insights, and enhancing customer experiences. Here's an overview o...

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