An antislavery spy who worked for the British in New York in the 1800s lived in a house that is now home to an allergy doctor descended from Horace Greeley.

People who buy timeshares often don’t realize that the asset can quickly become a liability.

Here are practical and effective real estate brochure tips to help your materials look polished, professional, and persuasive: 1. Start with a Strong Cover Use a high-resolution, eye-catching image of the property. Include the address, price, and a compelling headline (e.g., "Luxury Living in the Heart of the City"). 2. Highlight Key Features Up Fr...

Search activity for American listings has plummeted in the wake of President Trump’s unpredictable trade war, according to new data.

Whether indoors or outdoors, you can add a little life to your windowsill, your balcony or your yard in just a few steps.

A custom-built, six-bedroom house in Espoo, a renovated one-bedroom apartment in Helsinki, and a rustic lake home in Kittilä.

After renting a one-bedroom on the Upper West Side for years, a couple with a baby decided to search for a house outside the city. Which town could they afford?

This week’s properties are in Murray Hill, Sutton Place and Concourse Village.

This week’s properties are three bedroom homes in Cutchogue, N.Y., and Ridgefield, Conn.

From dense areas in Manhattan to waterfront neighborhoods in Brooklyn and Queens, prices have grown exponentially.

Define Each Room's Purpose – Help Buyers Visualize the Possibilities One of the most important staging principles is making sure every room has a clear, intentional function. When a buyer walks through a home, they should instantly understand how each space can be used—without guessing or imagining. Why It Matters Clarity reduces mental friction. U...

The democratic nominee has called for freezing the rent on a million apartments.

A farmhouse in Sedgwick, a foursquare in St. Paul and a Craftsman in Norfolk.

Experts want to combat new species of plants that are moving around within the United States, and coming from around the world, before they get a foothold.

It’s the heat of summer, which means social media servers are processing a tsunami of vacation selfies at the moment. How can you make your business stand out from all of the sun-kissed smiling faces? Below are some fresh content ideas to grab your sphere’s attention while they’re leisurely scrolling.

Business and Community Engagement

Promote Local July Events in Your Market

Surely there’s some kind of parade going on in your area this Independence Day. Promote it!Crank up the AC in your listings and share your upcoming open houses with your sphere so they know where to chill.Swimming safety is important for people of all ages. Let your sphere know of any free or affordable classes taking place in your area.If there’s a music venue with a summer concert series in your city, amplify the schedule to everyone in your sphere.

Spotlight Small Businesses and Community Partners

As water bills rise this July, tell your followers where they can find expert xeriscapers in your area.Is there a vendor in your area that rents shaved ice and margarita machines? If so, your followers will likely want to know about it.If fireworks are legal in your city, let your sphere know where to pick up some quality sparklers and other combustibles. Who doesn’t love a hot dog in the heat of summer? Highlight some businesses that sling winning wieners.  

Post July Market Insights – Why This Season is Great for Buying and Selling

Help your followers declare their independence from ignorance by kicking off the month with a Market Update from Designs.Provide a July Housing Market temperature check with a customized local expert graphic.Give your followers a sense of their home’s worth with an eye-catching home value graphic.

Hashtag Holidays and Events

Use Key July Hashtags to Boost Engagement

Show your love for Old Glory by sharing an American flag pic with #USA!Tell your sphere what #freedom means to you.Let your followers know you can work AND play by spreading the #VacationVibes.Make your sphere’s feed glisten with a #Fireworks pic.Add some music to your reels by sharing your #SongoftheSummer.

Incorporate National and Local Events 

Put your patriotism on full display by sharing one of our Designs Fourth of July graphics.Visually express yourself on July 17 by participating in World Emoji Day .I scream, you scream, we’ll all scream on July 20 for National Ice Cream Day!And while you’re savoring your delicious scoops, take a moment to celebrate the anniversary of America’s first moon landing!This July 27, show your appreciation for the people who raised you on National Parents’ Day!

Engaging July Content to Attract Buyers and Sellers

Showcase July Curb Appeal Tips

Highlight patriotic properties that are guaranteed to turn heads during any Independence Day parade.Fireworks aren’t the only way to light up your property in the evening. Post some pics of some beautifully lit listings!Continuing the fireworks theme, share some homes that emphasize pops of color in their landscaping.Pay tribute to energy independence by showcasing listings with solar panels, backup generators,  and/or electric car chargers.

Highlight the Best July Listings in Your Area

We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.

Interactive Social Media Activities to Engage Your Audience

Craft Summer Home Design Polls and Quizzes

Celebrate Independence Day by asking your followers what makes them proud to be an American.Time to answer the age-old Fourth of July cookout conundrum: Hamburgers or hot dogs?You may not be a licensed mental health practitioner, but you can learn a lot about your followers by discovering their favorite ice cream flavors.Swimming pool, wrap-around porch, or driveway big enough for a basketball hoop? Which feature is a must for your followers?

Fly High in July

Win your sphere’s attention like an American flag at full mast by showering them with relevant and engaging content. Even if you take a trip or a dip, when it comes to social media, you have to let it rip!

Looking for more inspiration? Follow us on social!

@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

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