Keller Williams Realty, LLC is expanding across Central America. As momentum continues, KW has awarded a new master franchise in El Salvador. 

“Building on our powerful global growth, we’re proud to announce the launch of KW El Salvador — our seventh master franchise in Central America,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of KW. “Around the world, Keller Williams continues to be where entrepreneurs thrive and achieve new heights.”

Led by Regional Operating Principal Claudia Campos, the KW master franchise in El Salvador is currently initializing operations. In Q2’25, KW® El Salvador is expected to open its first market center.

A seasoned real estate leader with 35 years of experience, Campos has overseen residential, commercial, and mixed-use developments across Central America. She also holds a Certified Shopping Center Manager (CSM) designation from the International Council of Shopping Centers (ICSC).

KW El Salvador Regional Operating Principal Claudia Campos

“After more than three decades in real estate, I’m proud to say that joining Keller Williams has reignited my passion,” said Campos. “The values, global models, and commitment to helping people achieve their dreams align perfectly with everything I believe in.”

The Gold Mine You're Ignoring: "Almost Bought" Clients Every real estate agent has them — buyers who were serious, toured homes, maybe even made an offer, and then… disappeared. Life happened. The market shifted. They weren't quite ready. But here's the thing: "Almost bought" clients are not lost — they're just waiting. And most agents ar...

An interior designer, diploma in hand, opened a practice in the Alps, vowing to leave ski chalets in the dust.

An American Foursquare in Newburgh, a Saltbox in Sandwich, and a Craftsman in Portland.

May is the last full month of spring, which means it’s time to make your social accounts sing! Now is the time to engage with your sphere before summertime trips make it more difficult to get in touch with your buyers and sellers. Below are some fresh content ideas to heat things up before summer.

Business and Community Engagement

Promote Local May Events in Your Market

Share how your market center plans to show up for your community during this year’s RED Day and promote other volunteering opportunities.Amplify classes or activities being offered at public parks or recreation centers so your audience knows what’s happening in the area.Publicize the dates and times of any open houses you’ll be hosting in May, so your sphere knows where to find you.Highlight an upcoming live music event that your followers would love to attend, so you can harmonize together!

Spotlight Small Businesses and Community Partners

Summer is approaching! Make a splash by shining some light on your favorite local swimsuit shops or pool supply stores.Everyone goes loco for Cinco de Mayo! Tell your sphere where they can get their chips, dip, and margarita fix.Mother’s Day is a huge boon for brunch places. Share your favorite spots for a mid-morning celebratory meal. Many schools host their graduations in May. Make some recommendations on where your sphere can find meaningful graduation gifts. 

Post April Market Insights – Why This Season Is Great for Buying and Selling

Provide an April Housing Market temperature check with a customized local expert graphic.Give your followers a sense of their home’s worth with an eye-catching home value graphic.Keep your audience aware of what’s going on with a mid-month market update. Use a price update graphic from Designs to get started.

Hashtag Holidays and Events

Use Key May Hashtags to Boost Engagement

With UV indexes rising, now’s a good time to remind your sphere to put on sunscreen in honor of #SkinCancerAwarenessMonth.Remind your sphere it’s #FiestaTime by sharing a picture of your favorite Mexican food or beverage on #CincoDeMayo.Celebrate with the sci-fi fans in your sphere by commemorating #StarWarsDay! #Maythe4th be with you.Honor the #MomBosses in your market center this #MothersDay with a meaningful picture and tribute.Take a moment of gratitude for the brave men and women who fought for the USA on #MemorialDay.

Incorporate National and Local Events 

Remind your sphere to take care of themselves physically AND mentally by sharing a Mental Health Awareness Month graphic.Recognize the members of the AAPI community in your sphere with an Asian American and Pacific Islander Heritage Month graphic.A picture of your favorite salsa and a Designs Cinco de Mayo social graphic make the perfect pair. Designs has plenty of social graphics to celebrate the moms in your market center this Mother’s Day.Pay tribute to USA heroes by sharing a patriotic Memorial Day social graphic with your sphere on May 26.

Engaging May Content to Attract Buyers and Sellers

Showcase May Curb-Appeal Tips

Whether from trees or man-made canopies, show off properties that provide ample shade for the summer.Slip-n-slide season has begun! Share some listings with plenty of space for an oscillating sprinkler and a slick tarp. Post properties with a perfect porch for swaying back and forth in a rocking chair or hammock. Highlight patriotic properties that are guaranteed to turn heads during any Memorial Day parade.

Highlight the Best May Listings in Your Area

New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.What new listings are coming soon to your area? Let people know with a Coming Soon graphic from Designs!We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.

Interactive Social Media Activities to Engage Your Audience

Craft Spring Home Design Polls and Quizzes

What room brings your followers the most peace of mind? Make a Mental Health Month poll.Salsa roja or salsa verde? See whether your sphere prefers red or green salsa with their chips this Cinco de Mayo. Rocking chairs or hammocks? Which porch furniture appeals the most to your sphere? Find out which of your followers will be hanging the most American Flags on their home this Memorial Day.

Final Thoughts: May You Find Success This Spring

Things are heating up in the northern hemisphere and the housing market. Generate more energy than a solar panel this month by implementing these engaging ideas in your social calendar. 

Looking for more inspiration? Follow us on social!

@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

The estate of the singer, one of the three in Peter, Paul and Mary, is selling his Upper West Side apartment, “a hub of music and art and culture and activism.”

Here's a list of great Instagram post ideas for real estate agents that will help grow your brand, showcase your expertise, and connect with your audience — while keeping your feed engaging and on-brand:  Real Estate Instagram Post Ideas 1. Behind-the-Scenes Tour "What a day in real estate looks like — inspections, contracts, coffee, and keys!...

When a couple found their dream property on rocky hill without much flat ground, they decided to build four smaller structures rather than one big one.

A Spanish Revival house in Riverside, a midcentury-modern home in Palm Springs, and a three-bedroom Craftsman in Berkeley.

A man, 29, sees a path forward after years of housing insecurity and a series of low-paid jobs. Through it all, he had the support of his parents.

It likely depends on your governing documents. But the homeowners’ association either has to solve the problem, or let you solve it.

Compass, one of the largest brokerages in the country, has sued a real estate database in Seattle and accused it of “monopolistic” and “anticompetitive” behavior.

Since its launch in October 2023, The Millionaire Real Estate Agent (MREA) Podcast, an industry-disrupting podcast, has surpassed 1 million total downloads.

“We created a podcast that empowers real estate entrepreneurs with proven models and actionable systems. There’s simply nothing else like it, which is why top agents and brokers across all brands have made it No.1,” said Jason Abrams, head of industry and learning at KW. “It’s their podcast, and we couldn’t be more grateful for the support.”

Designed to empower agents with proven strategies and systems, the weekly MREA Podcast, hosted by Abrams, has redefined real estate education through candid, high-impact conversations with top-producing agents and business visionaries.

“We are in awe of our guests’ accomplishments and willingness to share their secrets,” said Abrams.  “Because of them, there is no other audience in real estate as well informed, client-centric, and better prepared than our listeners. And we are just getting started.”  

In less than 18 months, the MREA Podcast has:

With 1,320 rental apartments and a host of amenities, 25 Water Street is the country’s largest office-to-residential conversion to date.

Bordered to the west by the Adriatic Sea, the Republic of Croatia is a popular holiday destination along the coast and in historic cities such as Dubrovnik, Split and the capital, Zagreb.

As private equity firms assert control over much of Spain’s housing, thousands face the threat of eviction.

Illinois-based Indy PRG Group, LLC, formerly doing business as (dba) Realty Executives Premiere, has joined Premiere Properties, a Keller Williams® affiliated franchisee (brokerage) in Glen Ellyn, Illinois. In 2024, PRG Group, LLC sold 277 units, equating to $130.0 million in sales.

“We are thrilled to welcome Pat and the exceptional agents of PRG Group, LLC to the KW family,” said Jeannine Prombo, Team Leader, Keller Williams® Premiere Properties.

For the past 31 years, Pat Callan has owned and operated Realty Executives Premiere, a franchisee of Realty Executives International based in Wheaton, Illinois. Callan brings over five decades of experience with a career that spans residential and commercial brokerage, investment, development, and financial leadership. In 2014, Callan was named Illinois REALTOR® of the Year.

“No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology,” said Callan. “Keller Williams is a place for agents to thrive.”

Effective immediately, Callan serves as the Senior Advisor of the Keller Williams® Premiere Properties market center.

Here's how to make open houses feel like events — not just another walk-through, but something people actually want to attend and talk about: 1. Add a Local Flavor Partner with a nearby coffee shop, bakery, or food truck. Serve mini pastries, local brews, or charcuterie cups. This gives the event a community vibe and supports another local business...

Seeking more space for their growing children (and maybe a pool), a couple combed the San Fernando Valley for a single-family home they could afford. Here’s what they found.

This week’s properties are in Greenwich Village, Kips Bay and Riverdale.