Everything old is new(?) again when it comes to marketing your listings

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog.

How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self.

The savvy agent’s guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.

Here’s what a Redfin data journalist learned from taking a $25K bath on the sale of his house

Senior data journalist Mark Worley co-authored a new Redfin report showing that roughly 6 percent of U.S. homesellers are at risk of selling at a loss. The analysis hit close to home — he and his wife just did exactly that, selling their St. Louis home for less than they paid.

The modern Realtor’s toolkit

Smart agents rely on digital tools to handle the behind-the-scenes work — from asset creation to scheduling — so they can focus on what clients remember: Service, advice and results.

The do’s and don’ts of crafting compelling listing descriptions

Want more eyes on your listings? These expert-backed do's and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest.

Debunking the top 10 myths about second home co-ownership — and revealing the realities behind them

Vacation home co-ownership is often misunderstood — frequently confused with timeshares or dismissed due to outdated assumptions. In reality, modern co-ownership offers a smarter, more flexible way to own a luxury second home.

The rise of punk rock kindness: What Superman teaches us about content that sticks

Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating a noisy digital world.

10 easy daily marketing moves that build your brand and business

Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time.

Who Wins When Neighbors Fight?

A co-op board may need to investigate so that it can protect every resident’s rights.

Stale listing? Here’s how to reset, refresh, relaunch: The Download

It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers.

Even if you’re a solo agent, it still pays to be a team player

You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career.

Blend Labs embraces Doma’s ‘instant title decisioning’ solution

Doma claims Upfront Title can saves borrowers 40 percent to 70 percent on title insurance. In a trial run with Mr. Cooper, the solution cut loan cycles by three days and saved borrowers hundreds of dollars on title fees.

Meme stock rally? Short squeeze? Opendoor’s share price is soaring

Opendoor, which posted a $392 million 2024 net loss and faced delisting from the Nasdaq Stock Market, is hoping to reach more sellers through partner real estate agents.

Outside lawyers, WSJ editorial board urge Trump not to fire Powell

Trump administration would probably lose court battle, lawyers reportedly advise White House, and markets would react badly, "The Wall Street Journal" warns.

Navigating awkward commission conversations: Now Streaming

Real estate coach Darryl Davis teaches you to navigate the sometimes tricky conversations surrounding commissions.

Single-family permits and starts reach 11-month low in June

Negative homebuyer and homebuilder sentiment matched with growing economic uncertainty to stifle new construction in June, with single-family permits, starts and completions taking the biggest hit.

To Live Up to a Legacy, These Texas High Schoolers Had Two Days to Build a Tiny House

A Texas high school has won more championships in mock tiny home construction than any other school in the country. Could a team of rookies defend the title?

As it turns out, ‘Superman’ has always been a real estate movie

In the new box-office blockbuster and past live-action iterations, the Man of Steel’s arch nemesis has always been bent on global land grabs.

Strategies, schemes and shenanigans: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

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