Competition, discretion drive lux agents to embrace private listings

How crucial off-market listing networks are to luxury agents may depend in large part on their geographical market. In the current debate, there are still luxury agents firmly planted on both sides.

Coldwell CEO encourages leaders to give up the M&A ‘chase’

Ahead of Inman Connect San Diego, Coldwell Banker Realty president and CEO Kamini Lane talks about industry consolidation and the power of adopting a highly selective M&A strategy.

‘International buyers aren’t pulling back’ amid global uncertainty

Despite uncertainty, the belief in U.S. real estate hasn't changed, luxury broker Peggy Olin writes. International clients still want to be here.

4 barriers to communication that cause your audience to tune out

We're all fighting to get our brand voices heard in today's crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication.

Tool Kit: How to tame AI before it eats your business

Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind.

The Quintessential Urban Design of Sesame Street

Over its several decades, the show’s setting has always been both realistic and idealistic. And it has evolved, much like the New York City streets that inspired it.

Seattle Couple Adds a Slice of Argentina to Their Backyard

The homeowners bought adjacent land to build an outdoor dining space detached from their home for hosting barbecues for friends and neighbors

$2.6 Million Homes in California

A midcentury modern in Los Angeles, a house with ocean views in Bolinas and a split-level in Santa Cruz

AI, AI, AI: Ads, oversight and the age of the algorithm

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes.

Many buyers think home prices will only rise. Is that a safe bet?

A new survey of thousands of U.S. consumers by Inman and Dig Insights suggests that many homebuyers are spurred to enter an unaffordable market by the assumption that things can only get worse.

Keller Williams CEO: Private listings should be a ‘local decision’

Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims

5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture.

Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you.

Can a $1 price tag get your lagging listing off the books? The Download

As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers.

The $12,000 monthly marketing spend you didn’t know you were wasting

Hidden costs are holding real estate marketers back — and most don't even realize it's happening.

100% commission, 110% support

Why industry perception of the 100% brokerage model isn’t reality.

Avoid these 6 real estate branding mistakes

How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth.

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

Can Sitting on My Fire Escape Result in Fines to My Landlord?

A violation will not likely be issued, but fire escapes must remain clear of obstructions and can be dangerous.

Putting it all together: The complete guide to working with athletes and celebrities

We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment.

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