From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception.

Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes.

Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success.

A Spanish-style house in Los Angeles, a desert retreat in Palm Springs and a Joseph Eichler house in Sunnyvale.

Also making moves in August were the actor Jake Gyllenhaal, the tennis champion Naomi Osaka, and ‘Shark Tank’ investor Robert Herjavec.

When new rules governing buyer's agent compensation went into effect, the share of real estate agents Intel surveyed who saw the National Association of Realtors as bad for the industry shot up. One year later, some agents are coming back around.

Find out how Connecticut real estate agent Eddie Gutierrez keeps climbing, while learning new things all along the way.

Last week, Inman staff writers and contributors had governmental and economic shifts on the brain, writing about rates, sales trends and the national debt.

Education isn't about chasing certificates, Darryl Davis writes. It's about protecting your livelihood, building your brand and being the professional people trust.

On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook.

Christie’s International Real Estate Southern California has opened a crypto-only division after completing more than $200 million in digital currency transactions, signaling the growing role of cryptocurrency in luxury housing.

Some first-time home buyers, facing high interest rates, are trading their metropolitan lifestyles for lower-cost living.

Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum.

There are several ways to investigate, including acoustic tests and checking building records.

A judge gave attorneys for the Fed governor until Sept. 2 to bolster their argument that she should keep her job, as Bill Pulte leveled new allegations of misrepresentation on a third property.

Survey shows most Americans are also concerned that privatizing the mortgage giants might lead to higher mortgage rates, although Democrats and independents are more likely to be worried than Republicans.

Understand the psychology of Gen Z, millennial and high-end buyers in this compelling and timely panel discussion.

Orlando-based Keller Williams broker Oglah Gatamah shares how she protected her agents from a gunman who walked into her office in February. Gatamah said leaders must balance customer service with safety.

The actor and yoga instructor thought about selling their home in the Hamptons, but they can’t let go of the home that has become a family sanctuary.

Buying your first home can feel like a big step, but Gainesville, Georgia, makes it easier to see the value. Prices are often lower than in metro Atlanta, yet you get schools, parks, healthcare, and a sense of community. Families and professionals like the balance of small-town living with quick access to larger job markets. The process still requi...