In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level.

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes.

To arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind.

On this episode, American Property Owners Alliance’s Colin Allen breaks down the government's approach to the housing supply crisis, partisan divides and surprising bipartisan collaboration.

Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients.

Ethan Glass served as lead outside counsel for the National Association of Realtors throughout the trial in the homeseller commission lawsuit known as Sitzer | Burnett.

Rebenchmarking that suggests the U.S. added 911,000 fewer jobs than previously thought generates political heat but was widely expected by economists and investors.

Realtor.com's August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually during the month.

The Kansas-born aviator was a heroine of the Midwest in her day. But her legend was forged in Midtown Manhattan.

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour.

Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks.

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you. 

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers.

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons.

A major player in correspondent lending and mortgage servicing, Pennymac is looking to provide more loans directly to consumers through a strategic partnership and investment in mortgage loan origination software provider Vesta.

Home values still remain far above what they were before the pandemic sent home prices soaring across the U.S.

A rustic cabin in Sycamore Canyon, a converted 1900s house in San Francisco’s Mission District and a private retreat in Sonoma County.

Fitting into a small home means clever transformations, custom storage solutions, and often, bright pops of color. These homes do it all.

Micia Mosely founded a group to support Black teachers transforming schools across the country. She also tells a joke or two.

Homebuyers are still only dipping their toes back into the market. But it's enough for agents to feel cautiously optimistic again about the year ahead — and dream a little bigger.