From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide.

Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media.

Luxury property is outperforming other residential sectors, as its appeal as a safe haven for wealth endures.

Let these 34 ideas kick-start your outreach strategy — and help turn cold contacts into warm connections again.

Quintavius “Q” Burdette is at the top of his game. Here’s how you can be, too.

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes.

Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren't shy about sharing them.

Various laws and regulations dictate where people can and can’t light up. Here’s how to make sure they’re enforced.

If your entire value proposition is "I specialize in this neighborhood," then you’re putting a clock on your career, Coldwell Banker Warburg's Kevelyn Guzman writes.

FHFA Director Bill Pulte is reportedly "on thin ice" with several Trump administration officials over lack of communication on new Fannie and Freddie credit score policy.

What’s Normal, Anyway?

Why Today’s Market Feels So Different

This summer, the Denver metro market is sending a clear message: we’re not in a frenzy anymore. Inventory is holding higher, the pace is slower, and for the first time in a long time, both buyers and sellers are finding space to think. That doesn’t mean things are easy—it just means they’re different. We’ve moved out of extremes, and that shift can feel more dramatic than it really is.

The key to navigating right now is understanding that the rules have changed. Success hinges on working with the market we’re in—not the one we remember.

Title insurers wanted to put the brakes on a pilot program that uses automated title reviews to allow some homeowners to refinance their mortgage without having to pay for title insurance.

Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes.

Compass said it will share its 6,000-plus exclusive listings with brokerages and multiple listing services, as long as they don't alter or monetize listings — or share listings with platforms that do.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Teachers, police officers, firefighters and other workers live in overcrowded and substandard housing, or even in their cars on the beach.

Inspired by homes open to their natural settings, an architect designed a house on the Greek island of Corfu with minimal barriers from the “wild landscape.”

In and around the coastal town of San Juan del Sur, planned communities offer buyers a range of homes with waterfront views and in ecological reserves.

The luxury real estate vet spoke with Inman about market trends, tips for newbie agents, how to handle difficult clients and more in advance of her appearance at Luxury Connect.