Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes.

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.

Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health.

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients.

Landlords are allowed to raise the security deposit each time you renew your lease, but only within the bounds of the law.

If the government keeps tight control over the mortgage giants and provides an "implicit guarantee" of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude.

Sanford Solny, a real estate investor charged with stealing properties in New York, was jailed this week for violating his probation.

On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to the hospital.

Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts.

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why "radical honesty" is more important than ever as AI influences the home shopping experience.

A three-bedroom apartment in a 1902 villa, a 19th-century townhouse, and a renovated two-bedroom thatched cottage.

“It feels like a little house,” said Mr. Rannells, whose acting credits include the TV series “Girls” and Broadway’s “The Book of Mormon.”

Whether you have Jimmy Buffett on your mind or the urge to take a class or two, we’ve got a community for you.

Several options offer different levels of independence versus care.

Those looking for a retirement plan oriented to their passions can seek out living arrangements that are increasingly catering to niche interests.

The Oppenheim Group owner shared thoughts on the state of the market and was jazzed up about upcoming seasons of "Selling Sunset" and "Selling the OC."

From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next.

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.