Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential, writes The Agency's Mauricio Umansky.

To drive growth and profitability, writes Eric Bramlett, it's important to keep your eye on the bottom line, and these numbers will help you do just that.

Video is the most impactful place for you to spend your marketing dollars. Jimmy Burgess helps you ensure you're doing it right with five types of video designed to get you noticed.

A sense of team spirit between staff and agents boosts morale and makes clients feel like they have more resources at their disposal, according to The Agency's Rainy Hake Austin.

At the Realtors Legislative Meetings, NAR attorney Charlie Lee stressed agents can't count on a "standard" commission and will have to negotiate compensation with clients and listing brokers.

The Federal Housing Finance Agency has formally requested public feedback on what its goals and priorities should be in setting Fannie Mae and Freddie Mac's pricing structure.

Tamir Poleg believes an in-the-works, consumer-facing app his brokerage is developing will dramatically alter the process of buying and selling a home.

Leading Real Estate Companies of the World has added Chime, a well-known technology partner, to a list of business resources the company offers its 550-member firms, according to a company announcement.

Rise in mortgage rates defies expectations as unusually wide "spread" between 10-year Treasury yields and mortgages reflects investor fears of another refi wave.

Much-needed changes were made according to account level. Customers were lumped into buying what seemed like random blocks of home scans with big gaps between the number of digital twins allowed.

New homes now represent a third of all homes on the market. That’s 2.5 times higher than the historical average for the two decades leading up to COVID-19, according to the NAHB/Wells Fargo HMI.

After only three years, Sandeep Mathrani is leaving the CEO position. WeWork board member David Tolley will take over in the interim.

Housing starts rose 2.2 percent month over month in April, as homebuyers increasingly turn to new construction to combat low inventory in the resale market, the US Census Bureau reported Wednesday.

Investors claimed they were misled about bank's progress in fixing governance and oversight issues that came to light in wake of 2016 "fake accounts" scandal.

Most publicly traded real estate companies continued to bleed money in the first chunk of 2023. These metrics help explain why investors aren't panicking.

The founder of the HomesUSA platform tells Intel how he became the nation's highest-volume broker — and what metrics he tracks each month.

San Juan-based Clubhouse Real Estate is now Christie's International Real Estate Puerto Rico, becoming the island's exclusive affiliate for the luxury real estate firm.

At the National Association of Realtors' midyear conference, a committee on Realtor safety suggested adding MLS data fields to point out hazards such as inconsistent cell service and limited visibility from the road.

When it comes to artificial intelligence, do you think it's the gateway to a bright, new future or a sci-fi-style threat?

Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and conversions.