Why marketing for lifestyle factors matters — and how to do it

You may not consider yourself a specialist in a particular lifestyle segment, but think about it this way: your market, by its very nature, is a specialty

Copyright

© inmanNews

Tags:

Unleashing the trolls: Unpacking the wild world of online comments

If you don’t have something nice to say, go ahead and say it anyway, says California real estate broker Troy Palmquist.

Copyright

© inmanNews

Tags:

Rent should stop driving inflation soon, Zillow says

Zillow reported rent grew by just 0.6 percent in April as an ongoing slowdown in rent growth continued after peaking last year.

Copyright

© inmanNews

Tags:

‘A no-brainer:’ RE/MAX aligns with 70-agent SoCal brokerage

Long Beach-based Proper Real Estate has affiliated with the global franchisor, bringing along 70 agents and rebranding to RE/MAX Proper.

Copyright

© inmanNews

Tags:

7 surprising facts about Buying Beverly Hills’ Ben Belack

You've seen him on Netflix's "Buying Beverly Hills" but what did you really learn? In this Real Tea interview, we'll go deeper on everything from romances, team movements, nepo-babies, Scandoval and more.

Copyright

© inmanNews

Tags:

Complex hikes, deal-killers, Zillow earnings: Here’s Inman’s Top 5

Wondering what you missed this week? Find out with Inman's Top 5 most-read stories of the week.

Copyright

© inmanNews

Tags:

$5.48M mid-century sale is biggest Sierra Madre deal in 20 years

The 1975-era home closed at $1 million over asking, Inman has learned exclusively. Buyers have flocked to Sierra Madre, California, for its privacy and access to nature, as many people continue to work remotely.

Copyright

© inmanNews

Tags:

Opendoor CEO Carrie Wheeler on Q1 earnings and the iBuyer’s future

The chief executive of the largest iBuyer spoke to Inman about Opendoor's first-quarter earnings on Thursday — and expectations that the company is turning a corner after a rough 2022.

Copyright

© inmanNews

Tags:

What layoffs? Most of real estate industry is ramping up, data shows

Employers posted another hot hiring month as the spring housing market picked up, exceeding strong overall numbers, according to data released Friday by the U.S. Bureau of Labor Statistics.

Copyright

© inmanNews

Tags:

Keller Williams scoops up second Arizona-based indie of 2023

Twelve-year-old independent brokerage Tru Realty has joined Keller Williams, according to an announcement on Thursday. Tru Realty has generated $450.6 million in sales volume since 2021.

Copyright

© inmanNews

Tags:

Lawsuits, housing and AI: What to watch as NAR’s ‘midyear’ unfolds

The Realtors Legislative Meetings will run May 6-11 and some sessions will be live-streamed for National Association of Realtor members. Here's everything to look for as the conference starts.

Copyright

© inmanNews

Tags:

Google Home: A comprehensive review of devices and features

Google Home is a robust ecosystem that offers homeowners a range of smart home devices and features.

Copyright

© inmanNews

Tags:

Stand out: 6 personal branding tips for brand new real estate agents

Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you'll see results.

Copyright

© inmanNews

Tags:

Aptly named PayProp is a U.K. proptech import landlords will welcome: Tech Review

There’s not an over abundance of spreadsheets or charts (there are some) but instead a series of clean dashboards that track payments, outgoing expenses, revenue streams and tenants.

Copyright

© inmanNews

Tags:

How to talk to clients about money (and all the rest): The Download

Agents can deal with economic headwinds by understanding their buyers' mindset and helping them tap into down payment resources.

Copyright

© inmanNews

Tags:

Redfin narrows losses as revenue falls 45% in first 3 months of 2023

Redfin's Q1 revenue declined 45 percent year over year to $325.7 million, as gross profits from its real estate services took a tumble amid a harsh housing market, according to an earnings call Thursday.

Copyright

© inmanNews

Tags:

RE/MAX revenue, US agent count, continue to drop in Q1

Total revenue dropped 6.2 percent year over year and U.S. agent count fell 5.4 percent, according to earnings data released Thursday as the real estate brokerage continues to wrestle with a shifting market.

Copyright

© inmanNews

Tags:

Vrbo parent Expedia Group posts Q1 revenue gains as losses widen

Despite reporting its highest-ever first-quarter revenue, Vrbo parent Expedia Group reported losing $145 million in the first three months of the year, according to an earnings call on Thursday afternoon.

Copyright

© inmanNews

Tags:

Market slowdown is ‘chipping away’ at homeowner wealth: Attom

The share of homes that were worth at least 50 percent more than their mortgage fell for the second straight quarter. Still, there are few homes facing foreclosure, according to the latest report from Attom.

Copyright

© inmanNews

Tags:

Rocket Mortgage parent posts 2nd consecutive $400M+ quarterly loss

CEO Jay Farner says purchase pipeline has been growing, but constrained housing inventory and affordability present ongoing challenges.

Copyright

© inmanNews

Tags:
LikeRE Logo