Jeff Glover and his team have taken over 10,190 listings in his career, with him personally having taken over 2,500. He is locally known as a household name. Over the years Jeff has perfected a 5-point model to get every listing!

1. Content Creation

Create content that communicates your unique value. Jeff calls this his “Listing Plan of Action.” Each component has a primary objective that helps drive home his team’s value.

Promotional Marketing – How you effectively market homes to maximize seller net.Institutional Marketing – How you market you and your brand to the Seller’s advantage.Pricing Strategy – How to price the property to maximize the final sales price.Visuals – Have great visuals that back up everything that you are saying.Proof – Have tons of testimonial and personal reviews.YOU – How you show up on social media is content too. You must look the part!

2. Practice

Once you have your content created, you must practice, practice, practice. How you deliver your content is as important as your content itself. Practice every day for 30 days by doing the following:

Write – Handwrite your entire listing presentation.Chant – Chant (alone) your entire presentation.Role Play – Role play your entire presentation.

3. Delivery

Jeff has 4 different listing presentations and all of them have the exact same content. What changes is the rate of speed, tonality, volume, and body language. This means if he is speaking to someone who values data, he slows down and leans into the pricing strategy segment of his listing appointment. If he has a high driver who wants to move quickly, he shortens all the sections. The content is the science, but delivering it in a way that the end user will hear it best is the art!

4. Communication

Jeff communicates with each potential client 5 times before the listing appointment to build rapport:

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The agents at Keller Williams Legacy Realty in Osceola County know a lot about entrepreneurship. Market center operating principal (OP) Oglah Gatamah says many of her agents inherited an enterprising spirit from parents who immigrated to the U.S. to work in Orlando’s hospitality industry, overcoming linguistic and cultural challenges in the process. Entrepreneurship, she says, has been their model for as long as they can remember.

In a market center more than 160 agents strong, nearly all of Oglah’s team members are first- or second-generation immigrants. Together, they represent over 30 countries, and Oglah estimates that 92% of her team are Hispanic Latinos. At Legacy, Spanish is the dominant language, which puts Oglah and her agents at the forefront of KW Español.

The launch of KW Español marks Keller Williams’ commitment to helping Spanish-speaking entrepreneurs build real estate empires that go beyond borders and language barriers. Many of KW’s award-winning programs and publications are now available in Spanish, as well as select KWU courses, KW MAPS trainings, and KW Prep. KW CHISPA, the Coalition of Hispanics for Progressive Action, and KWEL, KW Emprendedores Latinos, are vibrant communities dedicated to supporting Hispanic agents within KW. At the center of it all, KW Command is now available en español, ensuring Spanish-speaking agents can leverage the industry’s most powerful technology platform.

Latinos are the fastest-growing demographic in the U.S., and there are currently 7.9 million mortgage-ready Latinos aged 45 and under. According to NAHREP’s 2022 State of Hispanic Homeownership Report, Latinos currently account for 24.4 percent of overall homeownership growth – a number that’s projected to reach 70 percent in the next 20 years. With Latinos forming more new households than any other demographic, Oglah says addressing the needs of Latino agents and their clients isn’t just about diversity, it’s a key business strategy for gaining market share. She’s seen the impact firsthand.

James Shaw, real estate coach, former team leader, and curator of the Pivot: Shift Ahead Facebook community, has created a haven for real estate agents seeking guidance and support. With over 115,000 members, this group offers daily calls and meetings dedicated to helping agents live more fulfilling lives. We’ve curated James’ top insights and models that have transformed the businesses of countless real estate professionals.

Lesson 1: Embrace Consistency

James emphasizes the importance of consistency in your daily routine. He suggests focusing on three key elements every day: preparation, practice, and purposeful action. By incorporating these into your routine consistently, you build a solid foundation for success.

Lesson 2: Know Your Metrics

To gauge your success, identify clear metrics. James recommends measuring success by either scheduling a listing appointment or adding a qualified lead to your pipeline. By setting tangible goals, you can evaluate your progress effectively.

Lesson 3: Adjust and Adapt

If you’re not achieving your daily goals, implement a 5 p.m. protocol. This involves taking predetermined steps to course-correct before the day ends. The idea is to be agile and proactive in adjusting your strategies to meet your objectives.

Lesson 4: Leverage the Power of Your Database

James highlights the significance of consistently reaching out to your database. Following a schedule like the DTD2 (Do The Database Two) system ensures regular communication with past clients. Even if they don’t immediately respond, the consistent outreach builds rapport and may lead to future opportunities.

When Wendy Papasan went to her first Keller Williams Family Reunion event, she had a huge aha: real estate agents are the most connected people in the world. Despite sending 150 handwritten note cards to the agents that she had met at the event, she received only one note back. This sent Wendy on a journey to build a system that would help her stay in touch with agents and produce agent referrals. 

Her approach involved sending simple, engaging emails that sparked responses, fostering two-way conversations. Over the years, this agent-to-agent referral strategy became a major revenue stream for Wendy’s team, contributing between 25% and 40% of their business. Despite having to pay referral fees, Wendy views them as the cost of sale, emphasizing the effectiveness and efficiency of this approach.

1. Think BIG and start small.

We all want to generate tons of new business, and in that zeal, we often try to do too much or allow our systems to become too complicated from the start. Remember, all great BIG  businesses start as great SMALL businesses.

2. Start to grow an agent database.

Many agents have client databases but few have referral partner or agent databases. Start by adding a tag to your current CRM or starting a new spreadsheet called “Agent Referral Partners.” Add to this list consistently through meeting agents outside of your market at events or on social media. 

3. Send a monthly email.

This email serves as the core of your agent touch program. The emails generally fall into two buckets:

Navigating the world of real estate can be a challenging endeavor, yet for some, success comes at an early age. Jason dives into the inspiring journey of Montaz McCray, who made a career change to real estate from corporate accounting after realizing he wanted a future that fueled his passion for helping people. Despite being met with challenges at the start, he has a built a thriving business on four key foundations:

1. Craft a Five-Star Value Proposition:

To stand out in a competitive real estate market, Montaz emphasizes the creation of a five-star value proposition. This includes leveraging networking, market insights, and effective representation to provide unparalleled service to clients.

2. Build Strong Customer Service:

Montaz explores the concept of amazing customer service, discussing the importance of setting boundaries, effective communication, and creating a team to ensure consistent support for clients. Creating processes around client communication, both during a busy day and after hours sets the precedent, prevents lag time, and shows the client they are in good hands.

3. Love on Your Clients:

Montaz believes that you must go the extra mile to show clients they are valued. From thoughtful gifts during illness to genuine care for clients as individuals, the emphasis is on building relationships beyond transactional interactions.

4. Foster Connections:

The last pillar of success is connecting clients with valuable resources. Montaz demonstrates the power of networking by connecting clients with mentors, creating a web of support that goes beyond real estate transactions.
Montaz’s journey serves as a testament to resilience, determination, and the transformative power of pursuing one’s passions. Through his journey, he aims to inspire and empower aspiring real estate professionals, especially young African Americans, to pursue their dreams and overcome systemic barriers. His story exemplifies the courage and tenacity required to redefine success on one’s own terms.

AUSTIN, TEXAS JANUARY 31, 2024 – KW MAPS Coaching, the coaching division of Keller Williams Realty, Inc. (KW), the world’s largest real estate franchise by agent count, has partnered with top motivational speaker and author Molly Fletcher on NEGOTIATION: Maximize Your Influence, a two-day digital event focused on a proven negotiation framework.

“In an ever-changing market, every buyer and seller experience is important,” said Jen Davis, vice president of KW MAPS Coaching. “We want our agents to be able to convert more written offers into signed contracts and get to the closing table.” 

Hailed as the “female Jerry Maguire” by CNN, Fletcher made a name for herself as one of the first female sports agents. She is a leadership expert and the author of A Winner’s Guide to Negotiating, the book on which the training is also based. 

“Molly Fletcher is an expert in negotiations and creating win-wins,” said Davis. “This is an incredible opportunity for our agents to increase their skill during this crucial time in real estate.” 

Fletcher made a career negotiating over $500 million in contracts and represented more than 300 of sports’ biggest names, including Hall of Fame pitcher John Smoltz, PGA TOUR golfer Matt Kuchar, broadcaster Erin Andrews, and basketball championship coaches Tom Izzo and Doc Rivers.

The real estate industry is filled with stories of triumph and success, but few are as inspiring as the journey of Taley Hunt, a real estate agent who went from being a newcomer in South Carolina to a millionaire within just three years.

Taley’s journey began with a significant life change – a move from North Carolina to South Carolina in 2020 prompted by her husband’s military assignment to Fort Jackson in Columbia. At the time, Taley was not a real estate agent; instead, she worked in higher education. However, due to statewide budget freezes caused by the pandemic, Taley found herself without job prospects in South Carolina.

Undeterred by the challenges, Taley decided to become her own boss. Inspired by the suggestion that she might excel in real estate, she obtained her real estate license, envisioning a career that could adapt to the Army’s relocations. This decision marked the beginning of Taley’s journey into the world of real estate. With a newborn and no childcare, Taley turned to social media to establish her presence and build relationships.

Tip #1 Establish A Presence

Taley’s success on social media isn’t about going viral but rather creating authentic, valuable content. She began by sharing her journey as both a new mom and a new real estate agent, offering insights and lessons learned. Her content focuses on the following key areas: education for buyers and sellers and a transparent portrayal of her journey.

Create Educational Content: Taley addresses common questions buyers and sellers might have, providing valuable information through regular posts and one- to two-minute videos.Share Your Personal Journey: Sharing authentic moments, including challenges and successes, helps Taley connect with her audience on a personal level.Tailor Content to Different Areas: Recognizing the value of agent connections, Taley extended her social media strategy to include content tailored for real estate agents, such as how to make more money and create leverage. By sharing her experiences and insights, she built a community of agents who appreciate her transparency and willingness to collaborate.

Tip #2 Build Client Relationships

Taley’s commitment to client relationships extends beyond transactions.

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In the competitive world of real estate, creating a successful and sustainable business requires more than just transactions. In this episode, we explore the insights of Caroline Huo, luxury agent and director of professional development for KW Luxury. The key to her success lies in understanding and implementing four crucial pillars: your culture story, service standards, brand story, and building an economy-proof database.

Your Culture Story: Defining Your Purpose and Values

Start by asking yourself and your team: Why does your business exist? What values and beliefs define your culture?Develop a clear and concise MVVBP (Mission, Vision, Values, Beliefs, Perspective) for your business, articulating its purpose and the impact it aims to have on clients, team members, and partners.Emphasize the importance of shared values and beliefs within the team, fostering a sense of ownership and collective vision.

Service Standards: Elevating the Client Experience

Establish service standards that go beyond the transactional nature of real estate, focusing on an elevated experience for every client, regardless of price point.Implement checklists for various milestones, ensuring consistency in communication, tonality, and client interaction.Personalize the experience by being an active listeners, anticipating client needs, and providing solutions before they are requested.

Brand Story: Creating a Distinctive Identity

Define what your brand stands for and the feelings it should evoke when clients, colleagues, and partners encounter it.Consider every detail, from your logo to the scent associated with your brand. For example, use carefully selected candle scent in your listings to create a memorable and unique atmosphere.Ensure that your brand story permeates through all aspects of your business, from marketing materials to the way team members present themselves.

Building an Economy-Proof Database: Diversifying Referral Sources

Develop a robust database of clients and allied partners that transcends economic fluctuations.Position yourself as an essential member at the table during significant life decisions by forging relationships with wealth managers, attorneys, CPAs, and other advisors.Create systems and communication channels to relay the nuances of client preferences and situations to team members and external partners, maintaining a seamless and personalized experience.

By focusing on these four pillars, Caroline believes that real estate professionals can establish a business that not only survives economic challenges but thrives through consistent referrals and client satisfaction.

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Ken Pozek, an Orlando real estate mogul, has over 7 million views on his YouTube channel @kenpozek. After moving to Orlando from Detroit, Ken had to start his business from scratch. After growing tired of typical lead generation strategies, a friend gave him the idea to start posting new construction tours on YouTube. Fast forward a few years and Ken generates roughly 400 leads per month! Here’s how he does it: 

Step 1: Define Your Customer Avatar

Before diving into content creation, identify your target audience or avatar. Understand their demographics, interests, and preferences to tailor your content effectively.

Step 2: Determine Your Video Cadence

Figure out how often you’ll be producing videos. Ken suggests at least once a week for optimal results. Consistent content creation contributes to increased watch time, a crucial metric for YouTube algorithms.

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In her journey from an aspiring sideline reporter to a successful real estate entrepreneur, Nikki Miller teaches us the importance of aligning your dreams to your goals. Although she achieved her dream of a career in the sports industry, she ultimately realized that it didn’t align with her long-term goals. This realization led her into the realm of real estate, culminating in the establishment of The Lead Syndicate. Nikki’s exceptional blend of passion, education, sales expertise, emotional intelligence, and adaptability were instrumental in her accomplishments. Below are five invaluable insights drawn from her experience.

1. Find Passion in Your Purpose

Nikki’s career pivot began organically when she found inspiration in successful individuals who had amassed wealth through real estate. Her fascination became the catalyst for her decision to change course and pursue a career in the real estate industry. She credits her success in part to a true passion around what she does every day.

2. Find the Right Mentor

Nikki shares how, even when she was just starting out, she was able to negotiate and navigate the real estate industry successfully by seeking the right path and mentors. She underlines the importance of guidance and learning from experienced individuals.

3. Be Proactive

Nikki stresses the necessity of being proactive, ensuring everyone is on the same page, and coaching not only clients but also other agents. This part of her model speaks to leadership, communication, and the ability to coordinate efforts in a complex environment.

4. Think Big 

Gary Vaynerchuk’s influence played a role in Nikki’s decision to scale her business. She was motivated by recognizing the need for economies of scale and support, which led to the birth of The Lead Syndicate.

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On this special New Year’s Day podcast episode, we feature Molly Fletcher, often hailed as the female Jerry Maguire, a trailblazing sports agent who shattered industry ceilings. As a nationally acclaimed speaker and the author behind The Energy Clock, Molly shares profound insights into personal development, attaining success, and the delicate art of work-life balance. 

Be in the Pursuit of Better Every Day

Molly emphasizes the importance of viewing life as a continuous journey of improvement rather than fixating on singular achievements. Drawing parallels from her experience with athletes, Molly discusses the potential emptiness that follows the accomplishment of a long-pursued goal. To alleviate this feeling, she encourages a mindset shift to embrace the pursuit of betterment daily, ensuring a sustainable and fulfilling journey.

Balance Your Career and Personal Life

In a candid discussion about harmonizing a thriving career with a rich personal life, Molly reflects on her personal challenges. She attributes her ability to navigate the demanding sports agency world without losing herself to the support of her parents and her understanding husband. Through compelling anecdotes, she underscores pivotal moments where her priorities became clear, highlighting the significance of nurturing personal relationships amid professional achievements.

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In the late winter of 2022 during a mastermind with an exclusive group of top-producing agents, Gary unveiled a series of questions that he had been asking himself annually for decades. His revelation stemmed from observing how real estate agents crafted yearly goals for their lives and businesses, only to abandon them mere months later. Gary realized the crux might not be the goal setters themselves, but rather the goals – they often didn’t resonate with the individual’s “big why” or life mission. Consequently, when faced with challenges, many found it simpler to relinquish their aspirations. 

Determined to forge a different path, Gary committed to an annual self-assessment, ensuring his goals’ alignment with his values, life mission, and relationships. This conscientious effort aims to optimize his potential and fulfillment in pursuing his goals. Our suggestion is that you mix up a cup of Gary’s favorite tea – half black and half green – and dedicate an hour each winter answering the questions below before you set your goals for the new year.  

Who are you?What do you believe?What motivates you?Why do you work so hard?When is enough, enough?What do you want control over?What do you fear?What regrets are you trying to avoid? (Answering this fully allows you to bring peace into your life.)How do you bring meaning to your life? Or, how do you make your life meaningful?Who are you in the end?

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In the realm of motivational speakers and life coaches, few stories are as gripping and transformative as Damon West’s journey from incarceration to inspiration. 

In a dimly lit room of a Texas county jail, where the air is thick with uncertainty and fear, a powerful conversation unfolds between two men. One, a seasoned inmate named Muhammad, and the other, a newcomer named Damon West. Little did Damon know, this conversation and the metaphorical lesson he was about to receive would become the catalyst for an extraordinary transformation.

Damon, a former star athlete with dreams of becoming a sports agent, found himself entangled in the grip of addiction that led him down a path of crime and ultimately to a 65-year prison sentence. Facing the daunting reality of life behind bars, Damon sought guidance from those who had walked this treacherous path before him, and embarked on a journey of self-discovery.

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Atlanta-based real estate maven Anna Kilinski may hail from a real estate legacy, but her entry into the industry was unexpected, spurred by a fascination with the investment and renovation process. Born out of resourcefulness and driven by a passion for maximizing her life, Anna’s story offers valuable lessons for those navigating the dynamic world of real estate.

Lesson 1: Become the REALTOR® of Choice

Recognizing a lack of young real estate agents in her peer group, Anna capitalized on her natural networking skills. She focused on sphere-based marketing, leveraging her existing relationships to generate leads. By consistently providing speedy and reliable service, Anna became the go-to Realtor for her friends, kickstarting her career in real estate.

Lesson 2: Shift Your Mindset to Do Hard Better

Anna shares her experience entering the real estate market in 2008, during a challenging economic period. While acknowledging the market’s cyclical nature, she emphasizes the importance of mindset and encourages agents to focus on building a resilient business regardless of market conditions. Anna urges agents to consider the life they want to create and emphasizes that success requires effort, whether in a booming or a shifting market. By embracing the challenges and doing “hard” better, agents can position themselves for success in any environment.

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Sarah Reynolds, CEO of EmpowerHome Team and co-founder of HerBestLife, grew up around real estate, helping her mother make cold calls in the business when she was just a teenager. Over the years, she forged her own path, becoming a top player in the industry and leading the team to more than $1B in sales volume and over $31M in gross commission income in the last 12 months. Her journey teaches us how to overcome obstacles, act the part, and lead through building systems.

1. Don’t let outward appearances impact your success.

Sarah recounts a story of her and a group of agents waiting for their cars after an event with Gary Keller. The founder of the largest real estate company in the world left in a Ford Taurus while they all reflected on the Range Rovers or Mercedes they were driving. That day taught Sarah an important lesson: The car that you drive or the clothes that you wear do not – and should not – directly correlate with how successful or wealthy you are.

2. Age is just a number.

Sarah knew that entering the industry at a young age would bring challenges, but was determined to overcome them through hard work. She wore a blazer to exude professionalism, learned the ins and outs of every paragraph of the representation agreements and contracts, and surrounded herself with top producers at the office every day. It instilled a confidence in her that, when partnered with deep knowledge, resulted in earned client trust.

3. Leadership is identifying problems, fixing them, and then building a fence around them.

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In episode 6 of The Millionaire Real Estate Agent Podcast we welcomed Kristan Cole, a real estate powerhouse who has built an empire of over 1,500 real estate agents spanning 45 states. From humble beginnings to navigating the challenges of an industry in crisis and emerging as a leader, her journey is a testament that market conditions don’t have to dictate your success.

After graduating from the University of Arizona in 1984 with dual majors in real estate and finance, Kristan quickly realized that traditional education had not prepared her for the practicalities of selling real estate. Understanding that relationships are key, yet lacking modern CRM tools, Kristan constructed her database from scratch, leveraging word of mouth and “farming” in an area closer to her home with higher sales prices. 

Despite the challenges of the market in the ’80s, with soaring interest rates and a massive recession, Kristan’s dedication to her work and family set the foundation for her success. Where others saw roadblocks, Kristan saw opportunities, and she forged a blueprint that distinguished her from her peers. 

Be solution-oriented.
During the recession, Kristan recognized that banks needed help managing the influx of repossessed properties, so she pitched her services and secured contracts with institutions like First National Bank of Alaska. By positioning herself as the solution to the banks’ property management challenges, she not only survived the recession but also established enduring partnerships.Don’t sacrifice family time.
Juggling her real estate responsibilities with her children’s events, Kristan adopted an unconventional approach to time management. Her kids became integral to her business, helping with tasks like putting labels on postcards in the car and contributing to the family venture.Manage your life to your decisions. 
When faced with skepticism, Kristan simply made her decision and diligently managed each day in alignment with that choice, making her aspirations a reality. She effectively used her adversity to power her decisions and build a big life.

Kristan’s journey from new college graduate to real estate magnate offers valuable insights into resilience, adaptability, and the power of a solution-oriented mindset. Her story serves as an inspiration for aspiring entrepreneurs, proving that success often lies in seeing opportunities where others see challenges.

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In episode 5 of The Millionaire Real Estate Podcast, we unearthed invaluable insights from Mo Anderson, a true trailblazer whose impact on the real estate world has been nothing short of revolutionary. It’s fitting that as we celebrate Keller Williams’ 40-year anniversary, we take a trip down memory lane with Mo, whose influence has helped shape the culture of the organization. Through our conversation, we learn the power of resilience, vision, and the creation of a positive and inclusive culture.

A Work Ethic That Transcends Industries

From a farm girl with humble beginnings, to a beloved music teacher, to a real estate sales agent, to becoming the CEO of Keller Williams Realty, Inc., Mo’s work ethic propelled her through a somewhat unexpected career journey. Despite entering the real estate industry in her 50s, Mo transitioned from a solo agent to co-founding a company, then acquiring a Century 21 franchise and ascending to the third-ranked office in production nationwide. The lesson she taught us is that if given enough time, any challenge can be overcome IF you are willing to do whatever it takes to work through it. 

Strategic Leadership and Crisis Playbooks

Mo challenges the notion that leadership is only about making strategic decisions and paints a more nuanced picture: Leadership is, fundamentally, about resolving challenges, whether in business or real estate. The principles of win-win and integrity – foundational to Keller Williams – provide a framework for navigating challenges with a shared set of ideals.  Mo reveals a simple yet powerful crisis playbook:

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In episode 4 of The Millionaire Real Estate Agent Podcast, we had the pleasure of diving into the extraordinary life and journey of a remarkable entrepreneur and mother of four boys, Kymber Lovett-Menkiti. From a background in social work to owning 11 successful businesses, her story is a testament to the power of determination, vision, and the transformative role of real estate in people’s lives.

Through her background in social work, Kymber realized that housing wasn’t just a basic need; it was the cornerstone upon which individuals could rebuild their lives. This pivotal realization propelled her into the world of real estate joining her husband, Bo. Throughout her career in real estate, Kymber has remained focused on two driving goals.

Create a Hyperlocal Impact
One of Kymber’s defining principles was to remain deeply rooted in their community. Her and her husband lived and worked in the same neighborhood, invested in it, and saw firsthand the impact of their work. This approach allowed them to be an integral part of their community’s transformation.Invest in Real Estate
Understanding the value of ownership and equity, they began investing in real estate deals instead of just transacting properties. This approach was instrumental in their ability to create and grow multiple successful businesses.

In order to balance her competing priorities amongst her thriving businesses and her personal life, Kymber has also developed systems to ensure her teams stay on track.

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Cody Gibson has spent his life dealing with adversity that few can imagine. At the age of 12, he was paying his mother $75 a month to reside in a boat in their front yard, as she had rented out his former bedroom. In the third episode of The Millionaire Real Estate Agent Podcast, we delve into Cody’s remarkable story, and he shares the top lessons he’s learned from his experiences.

1. Mindset is Everything

Like many of us, Cody initially approached work with a conventional mindset, believing that he would simply exchange hours for a paycheck. However, his entry into the world of real estate quickly shattered this illusion. On his very first day, he was told that selling one house per week would guarantee him plenty of money. So, he dove headfirst into the real estate world, hosting open houses, responding to office leads, and discussing real estate with anyone willing to listen. It proved to be a winning strategy, as he sold 16 houses in 16 weeks. It was only until week 17 that he learned that most agents don’t actually sell a home a week, and he let this idea of “what most people do” interrupt his mindset and totally stop his progress.

From this experience, Cody learned an invaluable lesson: success hinges on the right thought process followed by the right actions. The sequence is crucial, as thinking precedes action.

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Co-founder of Keller Williams and best-selling author Gary Keller has spent his career in the service of others. During our conversation for the second episode of The Millionaire Real Estate Agent Podcast, he shared the following advice on leveraging simple, actionable strategies to achieve your fullest potential.

1. Model your way to success.

Whether your goal is to improve your health, grow your business, or strengthen relationships, find a model that has led to success. Then, adapt and build the model to suit your unique circumstances and goals. The truth is, success leaves clues, and so does failure. Gary paraphrased a quote from the book Unlimited Power by Tony Robbins and said that “men and women who are the highest achievers tend to be model builders and model followers.” Stay committed. Be unwavering in your pursuit of following your model and continuously improving it.

Gary is unwilling to leave life to chance, and that requires models across all critical areas of his life:  spirituality, health, personal life, key relationships, job, business, and finances.

2. Focus on what matters most with the 80/20 rule.

The 80/20 Principle, also known as the Pareto Principle, suggests that 20 percent of your efforts lead to 80 percent of your results. Everything matters, but not everything matters equally. By focusing on the things that matter the most, you will have an easier time saying no to the things that don’t. This gives you the ability to timeblock for the 20 percent you need to do and spend the rest of your day doing things you want to do.