Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, has named Natalie Davis as its Director of Community Growth. Her role at KW will focus on inclusive growth.

A nationally recognized speaker and business coach, Davis brings more than a decade of industry leadership in fostering high-performing real estate communities.

“Natalie is a proven leader whose passion for people, commitment to service, and deep industry expertise make her the ideal person to help lead our next chapter of inclusive growth,” said Darryl Frost, spokesperson for Keller Williams.

As part of KW’s Growth Team, Davis will help expand growth-oriented agent engagement across KW’s ecosystem of communities and affinity groups by championing inclusive practices and fostering leadership development.

“As a member of the Growth Team, our vision is crystal clear: to foster a culture where every agent, employee, and client feels they truly belong,” Davis said. “When people bring their authentic selves to work, magic happens—innovation flourishes, relationships deepen, and communities strengthen.”

Keller Williams LLC (KW), the world’s largest real estate franchise by agent count, is hosting its 17th annual Renew, Energize, and Donate Day – or RED Day – today.

Since May 2009, KW® agents worldwide have dedicated a whole day to community service, engaging in diverse volunteer efforts in collaboration with local nonprofit partners to enhance neighborhoods.

Keller Williams® Associates on RED Day

“RED Day is more than just an event—it’s a powerful expression of who we are as a Keller Williams ‘ohana,” said Sasha Murphy, a Maui, Hawaii-based team leader. “This year, just like last, our mission feels especially close to home as we support Lauren Palakiko, a beloved member of our Lahaina community. We are honored to lend a hand in restoring her family’s taro farm.”“I love getting together with fellow Keller Williams® Inspire Realty agents for a unique opportunity to plant vegetables at the Farm in the Dell of the Red River valley,” says Kyle Olson, a Fargo, North Dakota-based agent. “Our support of community makes me proud to be at KW.”“We’ve been proudly volunteering with CAPA Beaufort (Child Abuse Prevention Association) for over six years, helping maintain the CAPA home for displaced children and assembling comfort baskets to ease their transition during difficult times,” said Rochelle Kagan, a Hilton Head, South Carolina-based market center administrator. “I love a company and a community that walks its values. RED Day is everyone walking the value of service,” said David Gunderman, an Oakland, California-based team leader. “Each RED Day, my heart soars to see everyone rolling up their sleeves, getting dirty, getting involved, and to know it is happening across the globe — such a profound feeling of connection.”“We are excited and thrilled to be hosting our first RED Day activity,” said Ayan Hassan, Regional Operations Manager, KW® Saudi Arabia. “To kick start this tradition, we’ve organized a blood donation drive, a meaningful way to give back to the community while engaging our incredible agents, staff, and community members.” “RED Day reminds us that our greatest mission goes beyond real estate – it’s about people,” said Sanja Baranašič, Director of First Impressions, KW® Slovenia. “This year, we’re picking up brushes and hammers to create a brighter summer for underprivileged children. Together with the charitable organization Križemrok, we’re helping renovate a summer camp for children from socially disadvantaged families, allowing them to enjoy a safe and joyful summer vacation.”“Thanks to a recent charity auction held by our agents, we raised $5,000, which will be donated to the Happy Hearts Foundation on RED Day. This contribution will help rebuild schools in areas affected by natural disasters,” said Jana Hrstkova, Regional Operating Principal, KW® Czech Republic. “Together, we’re making a difference — one school, one child, and one act of kindness at a time.”“This RED Day, we are honoring 10 fallen community members who lost their lives in a tragic three-car accident, said Macarena Rose, Regional Operating Principal, KW® Belize. “We are partnering with the mayor and town council of Santa Elena and San Ignacio Belize, to unveil a monument in their memory.”

For more information on RED Day, visit thrive.kw.com, KW’s YouTube channel, and follow the #REDDAY hashtag on social media platforms.

The real estate industry is facing another change. This isn’t the first time, and it won’t be the last. 

In 1908, agents formed the National Association of Real Estate Exchanges, a precursor to the National Association of REALTORS® (NAR). They soon formalized a code of ethics and operating policies. Written agreements became commonplace. Today, these are known as an Exclusive Right To Sell or a Listing Agreement.In the 1960s, brokers created the first MLS in booklet form to create a true marketplace of the inventory that was for sale.   In 1992, the industry established buyer agency so that buyers could have exclusive representation. In 2019, NAR implemented the Clear Cooperation Policy (CCP) to address concerns around “pocket listings.”

In the face of change, the industry has always innovated on behalf of buyers and sellers. This time, it’s about updates to the Clear Cooperation Policy. 

What’s at Stake?

NAR has announced new flexibility in the CCP for NAR-affiliated MLSs that gives sellers more choice about how and when their homes are marketed. The crucial part to understand is that local MLSs have the opportunity to decide: 

The period of time a listing can remain in “delayed marketing” status before it must be publicly marketed through IDX and syndication. How days on market are calculated.How the price change history is displayed publicly.How new disclosure forms should be implemented.Any additional rules they want to implement. 

Those decisions could directly impact every buyer and seller in your area. This is where you come in.

Why You Should Care

Real Estate Professionals have one job: to serve their clients’ best interests. The CCP changes affect how both buyers and sellers are served. As we understand it today, office exclusive listings still exist where an agent may promote a listing within their brokerage, and agents still have one business day to input their listing into MLS once they begin marketing it to the public. However, NAR has further defined its position with a few CCP changes:

Keller Williams® Market Pro Realty, the largest and most productive real estate brokerage in Northwest Arkansas by market share, units, and volume, announces that the independent real estate brokerage Curtis Realty Group (CRG) has officially joined the firm.

Curtis Realty Group brings 31 agents and eight staff members to Keller Williams® Market Pro Realty. In 2024, CRG sold 295 units, representing $91.9 million in sales volume. In 2023, CRG sold 277 units, representing over $88.5 million in sales volume.

“We’re thrilled to welcome Curtis Realty Group to our Keller Williams family,” said Mike Duley, Operating Principal of Keller Williams Market Pro Realty. “Their remarkable results, passion for client success, and dedication to helping people find the right properties align with our values of God, Family, and Business.”

Brian Curtis is the owner and CEO of Curtis Realty Group and a real estate coach. He started his career in 2005. 

“Joining Keller Williams amplifies our ability to serve our clients at the highest level,” said Curtis. “Our team is focused on delivering exceptional customer service, a refined sales process, and in-depth market expertise.”

Keller Williams Realty, LLC is expanding across Central America. As momentum continues, KW has awarded a new master franchise in El Salvador. 

“Building on our powerful global growth, we’re proud to announce the launch of KW El Salvador — our seventh master franchise in Central America,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of KW. “Around the world, Keller Williams continues to be where entrepreneurs thrive and achieve new heights.”

Led by Regional Operating Principal Claudia Campos, the KW master franchise in El Salvador is currently initializing operations. In Q2’25, KW® El Salvador is expected to open its first market center.

A seasoned real estate leader with 35 years of experience, Campos has overseen residential, commercial, and mixed-use developments across Central America. She also holds a Certified Shopping Center Manager (CSM) designation from the International Council of Shopping Centers (ICSC).

KW El Salvador Regional Operating Principal Claudia Campos

“After more than three decades in real estate, I’m proud to say that joining Keller Williams has reignited my passion,” said Campos. “The values, global models, and commitment to helping people achieve their dreams align perfectly with everything I believe in.”

May is the last full month of spring, which means it’s time to make your social accounts sing! Now is the time to engage with your sphere before summertime trips make it more difficult to get in touch with your buyers and sellers. Below are some fresh content ideas to heat things up before summer.

Business and Community Engagement

Promote Local May Events in Your Market

Share how your market center plans to show up for your community during this year’s RED Day and promote other volunteering opportunities.Amplify classes or activities being offered at public parks or recreation centers so your audience knows what’s happening in the area.Publicize the dates and times of any open houses you’ll be hosting in May, so your sphere knows where to find you.Highlight an upcoming live music event that your followers would love to attend, so you can harmonize together!

Spotlight Small Businesses and Community Partners

Summer is approaching! Make a splash by shining some light on your favorite local swimsuit shops or pool supply stores.Everyone goes loco for Cinco de Mayo! Tell your sphere where they can get their chips, dip, and margarita fix.Mother’s Day is a huge boon for brunch places. Share your favorite spots for a mid-morning celebratory meal. Many schools host their graduations in May. Make some recommendations on where your sphere can find meaningful graduation gifts. 

Post April Market Insights – Why This Season Is Great for Buying and Selling

Provide an April Housing Market temperature check with a customized local expert graphic.Give your followers a sense of their home’s worth with an eye-catching home value graphic.Keep your audience aware of what’s going on with a mid-month market update. Use a price update graphic from Designs to get started.

Hashtag Holidays and Events

Use Key May Hashtags to Boost Engagement

With UV indexes rising, now’s a good time to remind your sphere to put on sunscreen in honor of #SkinCancerAwarenessMonth.Remind your sphere it’s #FiestaTime by sharing a picture of your favorite Mexican food or beverage on #CincoDeMayo.Celebrate with the sci-fi fans in your sphere by commemorating #StarWarsDay! #Maythe4th be with you.Honor the #MomBosses in your market center this #MothersDay with a meaningful picture and tribute.Take a moment of gratitude for the brave men and women who fought for the USA on #MemorialDay.

Incorporate National and Local Events 

Remind your sphere to take care of themselves physically AND mentally by sharing a Mental Health Awareness Month graphic.Recognize the members of the AAPI community in your sphere with an Asian American and Pacific Islander Heritage Month graphic.A picture of your favorite salsa and a Designs Cinco de Mayo social graphic make the perfect pair. Designs has plenty of social graphics to celebrate the moms in your market center this Mother’s Day.Pay tribute to USA heroes by sharing a patriotic Memorial Day social graphic with your sphere on May 26.

Engaging May Content to Attract Buyers and Sellers

Showcase May Curb-Appeal Tips

Whether from trees or man-made canopies, show off properties that provide ample shade for the summer.Slip-n-slide season has begun! Share some listings with plenty of space for an oscillating sprinkler and a slick tarp. Post properties with a perfect porch for swaying back and forth in a rocking chair or hammock. Highlight patriotic properties that are guaranteed to turn heads during any Memorial Day parade.

Highlight the Best May Listings in Your Area

New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.What new listings are coming soon to your area? Let people know with a Coming Soon graphic from Designs!We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.

Interactive Social Media Activities to Engage Your Audience

Craft Spring Home Design Polls and Quizzes

What room brings your followers the most peace of mind? Make a Mental Health Month poll.Salsa roja or salsa verde? See whether your sphere prefers red or green salsa with their chips this Cinco de Mayo. Rocking chairs or hammocks? Which porch furniture appeals the most to your sphere? Find out which of your followers will be hanging the most American Flags on their home this Memorial Day.

Final Thoughts: May You Find Success This Spring

Things are heating up in the northern hemisphere and the housing market. Generate more energy than a solar panel this month by implementing these engaging ideas in your social calendar. 

Looking for more inspiration? Follow us on social!

@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

Since its launch in October 2023, The Millionaire Real Estate Agent (MREA) Podcast, an industry-disrupting podcast, has surpassed 1 million total downloads.

“We created a podcast that empowers real estate entrepreneurs with proven models and actionable systems. There’s simply nothing else like it, which is why top agents and brokers across all brands have made it No.1,” said Jason Abrams, head of industry and learning at KW. “It’s their podcast, and we couldn’t be more grateful for the support.”

Designed to empower agents with proven strategies and systems, the weekly MREA Podcast, hosted by Abrams, has redefined real estate education through candid, high-impact conversations with top-producing agents and business visionaries.

“We are in awe of our guests’ accomplishments and willingness to share their secrets,” said Abrams.  “Because of them, there is no other audience in real estate as well informed, client-centric, and better prepared than our listeners. And we are just getting started.”  

In less than 18 months, the MREA Podcast has:

Illinois-based Indy PRG Group, LLC, formerly doing business as (dba) Realty Executives Premiere, has joined Premiere Properties, a Keller Williams® affiliated franchisee (brokerage) in Glen Ellyn, Illinois. In 2024, PRG Group, LLC sold 277 units, equating to $130.0 million in sales.

“We are thrilled to welcome Pat and the exceptional agents of PRG Group, LLC to the KW family,” said Jeannine Prombo, Team Leader, Keller Williams® Premiere Properties.

For the past 31 years, Pat Callan has owned and operated Realty Executives Premiere, a franchisee of Realty Executives International based in Wheaton, Illinois. Callan brings over five decades of experience with a career that spans residential and commercial brokerage, investment, development, and financial leadership. In 2014, Callan was named Illinois REALTOR® of the Year.

“No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology,” said Callan. “Keller Williams is a place for agents to thrive.”

Effective immediately, Callan serves as the Senior Advisor of the Keller Williams® Premiere Properties market center.

Homeownership remains one of the top wealth-building strategies in the United States. While the current climate continues to change as workplaces implement return-to-office plans, throughout the transition, you can be a guiding force for your sphere. Whether individuals are looking to buy or rushing to relocate, here’s what you can do to keep the dream of homeownership alive for your clients.

Building Equity: The Foundation of Wealth Creation

It’s the long-term factors that make real estate a solid investment. Making money in real estate comes one of two ways: By happening upon the right moment to purchase your home before its price appreciates, or holding it long enough over time so that appreciation makes your purchase investment right. Either way, the more of your home you own outright, the more equity you have to lay the foundation for financial stability.

How Equity Grows Over Time and Why It Matters

In simplest terms, home equity is determined by the percentage of your home you own versus your mortgage. If your home is fully paid off, you have 100% equity. While that is the ultimate goal for most homeowners, you don’t need full equity to reap the rewards of homeownership.

You can borrow against your home equity for almost any purpose. Say you have $100,000 in equity on a $500,000 home. That’s $100,000 you can borrow against for things like starting a business, making home renovations, or covering unexpected life expenses. As the amount of equity you can borrow against rises, so does your wealth. Below are some key ways to build equity ASAP:

Make the largest down payment you can reasonably afford.Get the cheapest loan possible.Try not to include closing costs in your mortgage loan calculations.Put financial windfalls toward your mortgage whenever possible.Make renovations that will increase your home value.Keep an eye on interest rates for refinancing opportunities.

The Emotional and Psychological Benefits of Owning a Home 

Anyone who has ever dealt with a landlord should understand the emotional and psychological benefits of owning a home. Between rent increases, cosmetic limitations, lengthy waits for repairs, and the threat that they can choose to stop renting their property at any moment, renting can be extremely stressful. The question is: Does renting fit your lifestyle better than homeownership?

Austin James Realty, a formally independent brokerage, is now affiliated with Keller Williams® Coastal Virginia Chesapeake, a KW®-affiliated market center located at 1100 Volvo Pkwy, Suite 200, in Chesapeake, Virginia.

Since Jan. 1, 2023, Austin James Realty has sold 322 units, equating to $94.5 million in sales. In 2024, the real estate team sold 117 units, equating to a sales volume of $36.1 million. In 2023, the real estate team sold 205 units, equaling $58.4 million in sales volume.

Austin Frangoules founded Austin James Realty, which operates across Virginia and North Carolina. He is joining Keller Williams® Coastal Virginia Chesapeake with a team of 23 agents.

“I chose KW because the operations they have created will help propel our group to the next level. It’ll give us a strong base to build on and truly grow from there,” said Frangoules.

“We use social media and networking as much as possible to grow,” said Frangoules. “The more people see our name, the more we will grow. And knowing we have KW behind us, we will be unstoppable.”

By making the shift to San Antonio for Mega Agent Camp 2025, KW is breathing fresh energy into its flagship training event. Here’s everything you need to know to make the most of Mega Agent Camp this summer.

Mega Agent Camp: Where Real Estate Mastery Takes Center Stage

If you’ve ever wondered what happens when thousands of ambitious real estate professionals gather in one place to share their best strategies, systems, and stories, Keller Williams’ Mega Agent Camp (MAC) is your answer. MAC has long been the industry’s leading agent education and training event, where top producers openly share the playbooks behind their success.

Happening Aug. 11-14 at the Henry B. González Convention Center in downtown San Antonio, MAC25 attendees will discover exactly which systems are creating consistent results in today’s market. Unlike typical real estate conferences where speakers deliver rehearsed presentations, MAC centers on authentic mainstage conversations with more than 100 top-producing agents. These aren’t theoretical discussions — they’re detailed breakdowns of what’s working right now in real estate markets across North America. Gary Keller leads panel discussions on leads, listings, leverage, wealth, and health, alongside Jay Papasan, Jason Abrams, and other KW greats, so you’ll leave with insights and action steps designed to make a huge impact in your business.

Why San Antonio? A Fresh Setting for Fresh Ideas

After years in Austin, MAC is embarking on an exciting new chapter in San Antonio — a city that offers a perfect blend of accessibility, culture, and amenities. The newly renovated convention center, located in the heart of downtown, sits just steps from the legendary River Walk. That puts MAC attendees in the heart of San Antonio’s most vibrant district.

“San Antonio offers the perfect balance of professional atmosphere and cultural energy,” says Scott Malouff, team leader at Keller Williams® Realty Heritage and a longtime advocate for his city. “The River Walk creates natural opportunities for meaningful connection — something we all know drives our business forward. You can have a productive mastermind session overlooking the water, then immediately transition to experiencing authentic local culture.”

Looking to grow your influence this year? Whether you’re just starting out or need strategies to tap into your sphere’s full potential, here are four best practices for staying connected to your current followers while bringing more under your umbrella.

What Is a Sphere of Influence in Real Estate and Why It Matters 

Clients put a lot of trust in their real estate agents. Between gathering potential properties, placing bids, setting listing prices, and navigating every step of the buying and selling process, agents carry a ton of influence. That’s why you want to present yourself as an expert in everything from real estate transactions to neighborhood knowledge. The best way to cultivate that image is by establishing a consistent and reliable social media presence.

Building and Expanding Your Sphere: 4 Steps to Mastery 

Step 1: Commit to Your Community and Build Relationships

Aside from investing money into your community, investments of time and effort also go the distance when it comes to bringing people into your sphere. Some agents even map out a yearlong marketing campaign, broken down by quarter, based on opportunities for community events their teams can host and participate in.

Gestures as simple as a tagged business spotlight on Instagram or Facebook could go a long way toward establishing yourself as a valued member of the community. Partnering with other local businesses to host an event is also a great way to build recognition and rapport with your friends and neighbors.

Step 2: Provide Value Through Service and Expertise

Sharing resources you already have on hand is a great way to boost your standing with your sphere. For example, if you have professional camera equipment or a great partnership with a photographer, you can find a scenic area in your community and host a free family photo day!

Follow These Steps to Prepare for KW’s Annual Day of Service Each May

Every year, KW® associates across the country and around the world take part in our annual day of service. Launched in 2009 in celebration of the birthday of KW legend Mo Anderson, the second Thursday in May is set aside as a time to step away from work and step into our communities to renew, energize, and donate.

While activities typically span a single day, your involvement can make an impact that lasts far longer. So whether you decide to raise funds for a worthy cause or you and your teams choose to lend a hand at a local organization, the following steps will help guide you in spreading KW’s culture of giving wherever you work and live.

Gather Your Ideas

Pre-planning  provides an opportunity to learn which organizations are near and dear to those around you. Kick off your RED Day by asking what’s important to your fellow associates — or share your own favorite causes with your market center leaders.

Host a Brainstorming Session: Organize virtual or in-person meetings where everyone can pitch service ideas, or conduct a short online survey to ask for input. KW® associates across the globe have organized charity runs, food drives, park clean-ups, animal shelter visits, school renovations, blood drives, and more.Research Local Needs: Need more ideas to bring to the table? Check community boards, social media, and nonprofit directories to find high-impact opportunities.Vote on Top Choices: Conduct a Google or Slack poll to let stakeholders vote on the organizations they’d most like to support. Announce the winning cause along with next steps for getting involved.

Plan Ahead

If your chosen activity involves being onsite at an organization, you’ll want to have the details nailed down in advance. Food banks, shelters, and other nonprofit campuses may have practices that help protect the folks they serve, such as limited hours or guidelines for visitors. Be sure to reach out to your selected organization to tell them all about RED Day, discover their specific needs, and understand logistical considerations for onsite activities.

Set a Goal: Define a clear, achievable goal that meets a need and that participants will feel proud to have contributed to.Set a Date: If you can’t take part on the second Thursday in May, choose a date that works well for all involved, ideally when the most number of people can participate.Define Volunteer Roles: Streamline operations by assigning clear responsibilities — such as site coordinators, project leaders, and communication liaisons.Establish a Budget: Secure funding for materials, transportation, or meals and snacks, along with promotional items.Offer Flexible Participation: If possible, look for ways to provide options for both in-person and remote service. Communications coordination, press management, and similar tasks are necessary functions that can be done from afar.Find Vendor Partners: Consider if there are any area vendors that could add even more impact to your event, while bringing visibility to their business or brand.Order RED Day Swag: Deck out your team in RED Day gear to build team cohesion and increase your visibility in the community.

Consider Logistics

Even a seemingly simple group activity can require a lot of behind-the-scenes coordination. Taking care of details in advance helps ensure you and your people can make the most of your time together — and have fun in the process!

The Nunez Group is now affiliated with Keller Williams® City Views, a KW® market center located at 2200 Fletcher Avenue in Fort Lee, New Jersey. In 2024, The Nunez Group sold 265 units, equating to a sales volume of $123.4 million.

The Nunez Group

Oscar Nunez founded The Nunez Group, a New Jersey-based real estate team specializing in strategic investment opportunities. “The main reason I joined KW is that I wanted to be shoulder-to-shoulder with people doing more than me,” said Nunez. “I was with KW before, and I truly missed the collaboration that came with being part of this amazing community.”

The Nunez Group has 14 agents and one staff member. “At KW, people are so helpful, and the support system on the back end is excellent and assists us with great exposure,” said Nunez. “The Nunez Group mainly works with developers and investors. Our agents are true experts in real estate, providing deeper insights and value to clients.”

“The Nunez group has built an ecosystem everyone wants to be a part of. From their culture to their expertise, they’ve inspired many agents in our community,” said Josue Barros, Team Leader, Keller Williams® City Views. “We are committed to helping Oscar and the entire team make an even bigger impact on our market, as well as give them the platform to change many more lives on their path of growth,” said Barros.

“Keller Williams® City Views is honored to be a strategic partner to The Nunez Group,” said Barros.

Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, was again ranked as the No. 1 real estate franchise in the U.S. by agent count, transaction sides, and sales volume by T3 Sixty, a leading residential real estate analyst firm.

“Once again, our ranking as the top real estate franchise in the U.S. is a testament to the dedication of our affiliated agents, franchisee leaders, and the strength of our culture,” said Chris Czarnecki, CEO and President of KW. 

As part of T3 Sixty’s annual Real Estate Almanac rankings, KW secured the No. 1 spot among real estate franchise brands by achieving $370.8 billion in U.S. sales volume, 828,875 transaction sides, and 145,042 in U.S.-based agent count in 2024. 

“We remain committed to providing our real estate entrepreneurs with the best technology, training, and support to thrive and serve clients at the highest level,”​ said Czarnecki.

Within T3 Sixty’s Top 20 franchisees ranking lists, KW had nine affiliated franchisees ranked in the U.S. by agent count, seven ranked by transaction sides, and four ranked by sales volume. 

Following the KW Expansion Model, EZ Referral Network founders Mike Zinicola and Greg Erlanger combined their strengths to build multiple high-performing teams across Ohio.

There was a time in Mike Zinicola’s career when he had $2.78 to his name. A successful attorney in Columbus, Ohio, Mike had left his practice to pursue a promising investment opportunity in Tampa, Florida. The deal didn’t work out.

Thirty years old and broke, Mike found himself scrounging for loose change to call his parents back home. Over at the nearest pay phone, a passing stranger noticed his distress. She stopped to offer Mike a hug — along with a $5 winning lottery ticket, telling him to cash it in to get something to eat. It was an act of kindness Mike says he’ll never forget — one that gave him a sense of hope that everything would be okay.

Today, Mike Zinicola is co-founder, with Greg Erlanger, of one of the most powerful real estate businesses in Ohio. Based in Cleveland, the two built the EZ Sales Team and EZ Referral Network with an emphasis on servant leadership, driven by the needs of their agents. Their approach has helped them retain top talent and create a network of real estate teams across Ohio, with sales of more than $3.4 billion since 2008.

The Need for Role Models

Mike grew up in a modest household in Cleveland, with an abundance of love and a strong sense of community, but few examples of economic success. “If Fortune were to evaluate families not on how much money they have to give and spend and receive, but rather the amount of love that they give and receive, we would have been on the Fortune 500 list,” Mike reflected. Though he didn’t have financial role models to follow, Mike says he was motivated to excel professionally.

He pursued his law degree with the aim of working his way into politics. But when he came out as gay in 1982, just as AIDS deaths were on the rise, Mike says Columbus wasn’t ready for a gay politician. Though he felt law wasn’t his true calling, he committed himself to his career and got involved in AIDS prevention, founding the Columbus AIDS Task Force and serving on the Ohio Department of Health advisory committee on AIDS.

Founded in 2023, the Chattahoochee-based business center empowers Hispanic agents and their clients.

As an agent-centric company, KW believes in serving as a community where everyone belongs and anyone can thrive. That means engaging in conversations that help us learn what agents need, so they can serve their clients to the fullest. It’s not uncommon for those conversations to happen in a language other than English. Just ask Loredana Ghete, team leader and CEO of Keller Williams® Realty North Atlanta, and co-founder of the KW® Bilingual Now business center.  

“We saw a need in the market,” Loredana explained. “We created Bilingual Now to help support and also attract more bilingual agents.”

Working alongside Associate Broker and Productivity Coach Enrique Alatrista and Operating Principal Andy Peters, both of Keller Williams® Realty – Chattahoochee North, the trio gathered a group of motivated investors to realize their vision of creating a business center that focuses on empowering Hispanic agents and clients, as well as others who speak English as a second language.

“Keller Williams stepped forward and saw our vision for what we were trying to accomplish in the bilingual community, and resources poured in.”

Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, has donated $1.5 million to KW Cares, a 501(c)(3) public charity created to support KW® affiliated associates and their families. 

“We are committed to standing beside our associates in times of crisis,” said Gary Keller, executive chairman and co-founder of KW. “KW Cares is our culture in action, and we’re proud of what we have accomplished together to support our people.”   

In 2024, KW Cares awarded 497 emergency grants and 141 catastrophic hardship grants to KW® associates and their dependent families facing financial hardship due to a sudden emergency. In total, KW Cares awarded more than $4.8 million in grants and disaster relief last year. 

“Along with KW’s support, we want to thank all our donors who continue to contribute to KW Cares,” said Alexia Rodriguez, CEO of KW Cares. “Last year alone, we affected the lives of thousands in our KW family through assistance, support, and love when they needed it the most.”

Top KW Regions in Transactional Giving (2024)

Why April Social Media Posts Matter for Real Estate Agents

April is the month of abundance, and your social media engagement is no exception! Now is the time to get your listings – and yourself – out there, and start engaging with your sphere. Below are some fresh content ideas to help your pipeline blossom like a field of tulips.

Business and Community Engagement

Promote Local April Events in Your Market

What’s popping up at the local recreation center? Share some classes or activities being offered so that your audience of homebuyers knows what’s happening in the area.Is your calendar flush with open houses? Share the dates and times with your sphere so they know where to find you.Want to help your community with their spring cleaning? Turn your office space into a weekly donation drop-off location.Who doesn’t love live music? Whether it’s a rock concert or a symphony, highlight an upcoming live music event that your followers would love to attend!

Spotlight Small Businesses and Community Partners

Spring is upon us! Highlight one or two of the best local flower shops in your area to help your audience start the season off with some color.With Easter on its way, everyone has eggs on their minds. Share your favorite local breakfast spots with your sphere.The only thing more abundant than bunnies at Easter is CANDY. Tell your followers about a local spot to satisfy their sweet tooth.With swimsuit season right around the corner, share your favorite local gym to get your swole on.

Post April Market Insights – Why This Season Is Great for Buying and Selling

Show your followers how much the market heated up in March with a customized local expert graphic.Inform your followers about the importance of knowing their home’s worth with an eye-catching home value graphic.Keep your audience aware of what’s going on with a mid-month market update. Use a market update graphic from Designs to get started.

Hashtag Holidays and Events

Use Key April Hashtags to Boost Engagement

Start the month off with a laugh by sharing a fictional, yet believable, #aprilfools update about local real estate. Spread a little positivity by posting some of your favorite #affirmations and encourage your followers to do the same.Cement your aesthetic perspective by sharing photos from your favorite home stagings along with #lawofattraction. Modesty can wait until May. Lean into the month of #abundance by showing off some of your latest business and personal splurges. 

Incorporate National and Local Events 

This Fair Housing Month, publicly showcase your commitment to creating inclusive communities and serving all clients equally. For help, check out the graphics in Designs.Rather than pranking your followers on April Fools’ Day, show them what tricks and shortcuts to look out for while touring properties.April 15 is Tax Day in the U.S.! May all your tax preparation lead to returns! Use a graphic to remind your followers in case they forgot!Earth Day is April 22! Celebrate Mother Nature’s beauty by using an Earth Day graphic to highlight this holiday!

Engaging April Content to Attract Buyers and Sellers

Showcase April Curb Appeal Tips

Who doesn’t love an Easter egg hunt? Post some properties with great yards for hiding opulent ovoids. In honor of April’s big golf tournament, share some homes with lawns so immaculate they could be used as putting surfaces. April is a big month for bunnies, which makes it perfect for sharing properties flanked by forests. (Bonus points if there’s a rabbit in your photo! ) In honor of Easter, post an array of pastel-colored properties in your area that give the Painted Ladies homes of San Francisco a run for their money.

Highlight the Best April Listings in Your Area

Something new and exciting is on the horizon! Show off a new home or developing neighborhood to your followers using a neighborhood snap graphic.While everyone’s thinking about eggs, leverage a for sale graphic to highlight a home with plenty of room for a hen house. What’s something plants and plant lovers are obsessed with? Windows! Shine the spotlight on properties with plenty of natural light.

Interactive Social Media Activities to Engage Your Audience

Craft Spring Home Design Polls and Quizzes

Who has the funniest April Fools’ story? Get the competition going by sharing one of your own.Ask your followers to pick their favorite from among several spring dining table centerpieces.  Get a little controversial by asking your followers if they are for or against Peeps. See where they stand on these polarizing confections.Are you in a buyer’s or seller’s market? One way to find out is by asking your sphere if they’re more interested in buying or selling a home this year.

Final Thoughts: Don’t Let Social Media Make a Fool of You

In the same way April showers bring May flowers, a solid social strategy brings a bustling lead pipeline. Leverage these suggestions to ensure you’re the go-to authority for all of your sphere’s real estate needs.

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Northwest Arkansas March 25, 2025 – Keller Williams Market Pro Realty, a top real estate brokerage in market share, units, and volume in Northwest Arkansas, announces that True North Realty Group, LLC, an independent brokerage with 27 real estate agents and operations in five states, has affiliated with it.

“Keller Williams provides the infrastructure, innovation, and agent-centric culture we need to expand on our vision without sacrificing the personalized, values-driven service we’re known for,” said Jeff Clifton, co-owner of True North Realty Group. 

“By joining Keller Williams Market Pro Realty, we gain access to Keller Williams’ proven systems, advanced technology, and industry-leading processes, which are designed to empower us to scale our business to $250 million and beyond,” said Clifton.  

Licensed in Arkansas, Missouri, Oklahoma, Louisiana, and Kansas, True North Realty Group is co-owned by Jeff Clifton, Daniel Short, and Chris Hinkle.  In the past year, True North Realty Group has helped 231 clients achieve their property goals, finding the perfect home, purchasing a hunting retreat, or investing in commercial or farmland. 

“We’re thrilled to welcome True North Realty Group to the Keller Williams family,” said Mike Duley, Operating Partner, Keller Williams Market Pro Realty. “Their remarkable track record, passion for client success, and dedication to helping people find properties that align with their lifestyle perfectly embody our values.”