Founded in 2023, the Chattahoochee-based business center empowers Hispanic agents and their clients.

As an agent-centric company, KW believes in serving as a community where everyone belongs and anyone can thrive. That means engaging in conversations that help us learn what agents need, so they can serve their clients to the fullest. It’s not uncommon for those conversations to happen in a language other than English. Just ask Loredana Ghete, team leader and CEO of Keller Williams® Realty North Atlanta, and co-founder of the KW® Bilingual Now business center.  

“We saw a need in the market,” Loredana explained. “We created Bilingual Now to help support and also attract more bilingual agents.”

Working alongside Associate Broker and Productivity Coach Enrique Alatrista and Operating Principal Andy Peters, both of Keller Williams® Realty – Chattahoochee North, the trio gathered a group of motivated investors to realize their vision of creating a business center that focuses on empowering Hispanic agents and clients, as well as others who speak English as a second language.

“Keller Williams stepped forward and saw our vision for what we were trying to accomplish in the bilingual community, and resources poured in.”

Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, has donated $1.5 million to KW Cares, a 501(c)(3) public charity created to support KW® affiliated associates and their families. 

“We are committed to standing beside our associates in times of crisis,” said Gary Keller, executive chairman and co-founder of KW. “KW Cares is our culture in action, and we’re proud of what we have accomplished together to support our people.”   

In 2024, KW Cares awarded 497 emergency grants and 141 catastrophic hardship grants to KW® associates and their dependent families facing financial hardship due to a sudden emergency. In total, KW Cares awarded more than $4.8 million in grants and disaster relief last year. 

“Along with KW’s support, we want to thank all our donors who continue to contribute to KW Cares,” said Alexia Rodriguez, CEO of KW Cares. “Last year alone, we affected the lives of thousands in our KW family through assistance, support, and love when they needed it the most.”

Top KW Regions in Transactional Giving (2024)

Why April Social Media Posts Matter for Real Estate Agents

April is the month of abundance, and your social media engagement is no exception! Now is the time to get your listings – and yourself – out there, and start engaging with your sphere. Below are some fresh content ideas to help your pipeline blossom like a field of tulips.

Business and Community Engagement

Promote Local April Events in Your Market

What’s popping up at the local recreation center? Share some classes or activities being offered so that your audience of homebuyers knows what’s happening in the area.Is your calendar flush with open houses? Share the dates and times with your sphere so they know where to find you.Want to help your community with their spring cleaning? Turn your office space into a weekly donation drop-off location.Who doesn’t love live music? Whether it’s a rock concert or a symphony, highlight an upcoming live music event that your followers would love to attend!

Spotlight Small Businesses and Community Partners

Spring is upon us! Highlight one or two of the best local flower shops in your area to help your audience start the season off with some color.With Easter on its way, everyone has eggs on their minds. Share your favorite local breakfast spots with your sphere.The only thing more abundant than bunnies at Easter is CANDY. Tell your followers about a local spot to satisfy their sweet tooth.With swimsuit season right around the corner, share your favorite local gym to get your swole on.

Post April Market Insights – Why This Season Is Great for Buying and Selling

Show your followers how much the market heated up in March with a customized local expert graphic.Inform your followers about the importance of knowing their home’s worth with an eye-catching home value graphic.Keep your audience aware of what’s going on with a mid-month market update. Use a market update graphic from Designs to get started.

Hashtag Holidays and Events

Use Key April Hashtags to Boost Engagement

Start the month off with a laugh by sharing a fictional, yet believable, #aprilfools update about local real estate. Spread a little positivity by posting some of your favorite #affirmations and encourage your followers to do the same.Cement your aesthetic perspective by sharing photos from your favorite home stagings along with #lawofattraction. Modesty can wait until May. Lean into the month of #abundance by showing off some of your latest business and personal splurges. 

Incorporate National and Local Events 

This Fair Housing Month, publicly showcase your commitment to creating inclusive communities and serving all clients equally. For help, check out the graphics in Designs.Rather than pranking your followers on April Fools’ Day, show them what tricks and shortcuts to look out for while touring properties.April 15 is Tax Day in the U.S.! May all your tax preparation lead to returns! Use a graphic to remind your followers in case they forgot!Earth Day is April 22! Celebrate Mother Nature’s beauty by using an Earth Day graphic to highlight this holiday!

Engaging April Content to Attract Buyers and Sellers

Showcase April Curb Appeal Tips

Who doesn’t love an Easter egg hunt? Post some properties with great yards for hiding opulent ovoids. In honor of April’s big golf tournament, share some homes with lawns so immaculate they could be used as putting surfaces. April is a big month for bunnies, which makes it perfect for sharing properties flanked by forests. (Bonus points if there’s a rabbit in your photo! ) In honor of Easter, post an array of pastel-colored properties in your area that give the Painted Ladies homes of San Francisco a run for their money.

Highlight the Best April Listings in Your Area

Something new and exciting is on the horizon! Show off a new home or developing neighborhood to your followers using a neighborhood snap graphic.While everyone’s thinking about eggs, leverage a for sale graphic to highlight a home with plenty of room for a hen house. What’s something plants and plant lovers are obsessed with? Windows! Shine the spotlight on properties with plenty of natural light.

Interactive Social Media Activities to Engage Your Audience

Craft Spring Home Design Polls and Quizzes

Who has the funniest April Fools’ story? Get the competition going by sharing one of your own.Ask your followers to pick their favorite from among several spring dining table centerpieces.  Get a little controversial by asking your followers if they are for or against Peeps. See where they stand on these polarizing confections.Are you in a buyer’s or seller’s market? One way to find out is by asking your sphere if they’re more interested in buying or selling a home this year.

Final Thoughts: Don’t Let Social Media Make a Fool of You

In the same way April showers bring May flowers, a solid social strategy brings a bustling lead pipeline. Leverage these suggestions to ensure you’re the go-to authority for all of your sphere’s real estate needs.

Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/ 

@https://www.facebook.com/KellerWilliamsRealty/ 

@https://www.linkedin.com/company/keller-williams-realty-inc 

Northwest Arkansas March 25, 2025 – Keller Williams Market Pro Realty, a top real estate brokerage in market share, units, and volume in Northwest Arkansas, announces that True North Realty Group, LLC, an independent brokerage with 27 real estate agents and operations in five states, has affiliated with it.

“Keller Williams provides the infrastructure, innovation, and agent-centric culture we need to expand on our vision without sacrificing the personalized, values-driven service we’re known for,” said Jeff Clifton, co-owner of True North Realty Group. 

“By joining Keller Williams Market Pro Realty, we gain access to Keller Williams’ proven systems, advanced technology, and industry-leading processes, which are designed to empower us to scale our business to $250 million and beyond,” said Clifton.  

Licensed in Arkansas, Missouri, Oklahoma, Louisiana, and Kansas, True North Realty Group is co-owned by Jeff Clifton, Daniel Short, and Chris Hinkle.  In the past year, True North Realty Group has helped 231 clients achieve their property goals, finding the perfect home, purchasing a hunting retreat, or investing in commercial or farmland. 

“We’re thrilled to welcome True North Realty Group to the Keller Williams family,” said Mike Duley, Operating Partner, Keller Williams Market Pro Realty. “Their remarkable track record, passion for client success, and dedication to helping people find properties that align with their lifestyle perfectly embody our values.” 

As a real estate agent, you work hard for your commissions, but without a solid tax strategy, too much of your income can slip away. The good news? Taxes don’t have to be overwhelming or unpredictable – as long as you understand the system and have a plan.

Kelly Cote, director of operations and services at Keller Williams Realty, LLC, and a former market center administrator (MCA), loves discussing tax strategy. “Taxes are a fun topic, once you see them as a system that can be managed almost like a game.”

For more than a decade, Cote has been helping agents keep more of their hard-earned income (in a legally compliant way). “Understanding how to optimize your tax strategy isn’t about gaming the system – it’s about playing by the rules in the smartest way possible,” she says.

So, how can you take control of your 2024 taxes and win the game, legally and strategically? By implementing a few key habits, avoiding common tax pitfalls, and ensuring your finances are structured for long-term success.

“Understanding how to optimize your tax strategy isn’t about gaming the system – it’s about playing by the rules in the smartest way possible.”

A Recap of Real Estate’s Legendary Learning and Networking Conference

Focus was the driving force behind this year’s Keller Williams Family Reunion. Attendees descended on the Mandalay Bay Convention Center in Las Vegas powered up and ready to optimize their time learning from the most successful agents, leaders, experts, and coaches in real estate. FR25 delivered – and then some.

In 2020, Las Vegas officially changed its slogan to “What Happens in Vegas, Only Happens Here.” That’s true for Family Reunion, too. While this year was the first FR for many, others have made it a recurring, non-negotiable investment in their professional development. The blend of new and familiar faces makes for a constant stream of dynamic discussions and high-energy relationship-building that only happens in person.

But those who couldn’t make it IRL weren’t left out of the learning. The FR25 Digital Experience offered a curated livestream of select sessions throughout the week. And while this year’s event is behind us, there’s still a way to catch content you may have missed or want to revisit. FR25 Unlocked offers free access to highlights, key insights, and expert discussions, including Gary Keller’s Vision Speech and 10 BOLD Truths, The ONE Thing With Jay Papasan, rapid-fire coaching sessions with Cody Gibson, Mega Agent panels, and so much more.

Bookmark FR25 Unlocked, then read on for exclusive coverage of Jamie Kern Lima’s keynote, session takeaways, and a recap of real estate’s now-legendary learning and networking conference. 

Health, Wealth, and Mindset: Big-Picture Thinking at CEO Summit

On Monday, the sold-out CEO Summit set the stage for the week ahead. The event opened with Gary Keller, Jay Papasan, and Jason Abrams discussing the importance of getting clear on your purpose – and purposefully feeding your brain.

“As speculation continues online, we want to be clear: Keller Williams Realty, Inc. does not donate to political campaigns and did not contribute to any candidate or party in the most recent presidential election.

We remain committed to fostering an environment where all employees, franchisees, owners, and agents feel valued and respected, regardless of their political perspectives. As an agent-centric company, we support open and respectful dialogue, encouraging our diverse community to engage in meaningful conversations that reflect the broad range of perspectives within our network.

At Keller Williams, we celebrate our differences and believe in the power of authenticity. Our mission is to cultivate an empowering community where everyone belongs and anyone can thrive.”

— Gary Keller, Executive Chairman and Co-Founder, Keller Williams

UPDATE: “We are aware of the rumor circulating on social media that Keller William Realty, Inc. and/or its subsidiaries donated funds to Project 2025.  Consistent with the position stated above, we have never donated any funds or declared support for Project 2025.”

Why Spring Social Media Posts Matter for Real Estate Agents

It’s the moment you’ve been waiting for — SPRING! Spring is that magical time of year when buyer and seller apprehension begins to thaw and hungry real estate professionals awake from hibernation. So how do you set yourself apart from the pack? By fostering a memorable social media presence! Below are some fresh content ideas to get you started. 

Business and Community Engagement

Promote Local Spring Events in Your Market

Daylight saving time begins on March 9! Tell your audience what outdoor events you’ll be attending to soak up those extra rays of sunshine.What’s going on this month? Promote an attraction or event happening in your local community that your audience will NOT want to miss!Let your community know what’s going on in the market with a Neighborhood Snap!

Spotlight Small Businesses and Community Partners

When something clunks, sparks, groans, or breaks, you need someone you can count on. Share some of the most trusted auto mechanics in your area.Food is a great way to support business owners and get a taste of something unfamiliar. Highlight three local restaurants that bring diverse cuisine to the menu.There’s nothing better than a vendor who can get the job done right AND fast. Highlight three vendors who provide incredible turnaround times and service.

Share Client Testimonials and Success Stories

Having amazing employees on your team makes a WORLD of difference! Celebrate Employee Appreciation Day on March 7.Show off a win! Share a home that’s newly under contract with a graphic from Designs.Share a client quote that reminds you why you roll out of bed each morning with the mission to make people’s dreams come true.

Engaging Seasonal Content to Attract Buyers and Sellers

Showcase Spring Curb Appeal Tips

When flowers are in bloom, it’s time to bust out the gardening tools. Share some of your favorite landscaping tips with your sphere. There’s no better season to sit on a patio than spring. Provide your followers with some outdoor furniture suggestions that are sure to turn heads.The grass is always greener in spring. Share a listing that has ample lawn space for outdoor games.

Highlight the Best Spring Listings in Your Area

Was that a warm breeze? Share three new listings that come with a deck or porch perfect for enjoying the coming spring weather.Who’s ready for an upgrade? Show off a listing that’s ready to snag with a For Sale graphic.Sometimes, it’s the simple things. Display a listing that’s loaded with little luxurious touches that provide a lot of bang for the buck.

Post Before-and-After Home Staging Transformations

Show off a listing with a swimming pool that’s gleaming brightly following a deep clean. Demonstrate how much a fresh coat of exterior paint can make all the difference at the beginning of selling season.Fill a foyer with fresh flowers to show how much class and character a little horticulture can bring to a listing.

Hashtag Holidays and Events

Use Key Spring Hashtags to Boost Engagement

Spread the #springvibes on your social accounts by showing off your listings that are bursting with pastels.Show off your active side by sharing a photo or video from your #firsthikeoftheseason.Empathize with the people in your audience who could use some antihistamines by including #allergyseason with your favorite home remedies.

Incorporate National and Local Events 

March 8 is International Women’s Day! Support the women in your life who are making an impact by posting a Women’s Day graphic! St. Patrick’s Day is March 17! Join the festivities with a St. Paddy’s Day graphic and mention your favorite place to celebrate.March 20 marks the first official day of spring! Welcome the first day of the new season with an equinox graphic.

Look for Creative Ways to Tie Trending Topics to Real Estate

Celebrate the extra hour of sun by showcasing some eye-catching sundials that would be a perfect addition to any garden!Spring is a great time for birding! Share a photo of the coolest feathered friend you’ve spotted in your area and encourage your followers to do the same! While four-leaf clovers are fresh on everyone’s mind, encourage your sphere to share what makes them feel lucky these days.

Interactive Social Media Activities to Engage Your Audience

Craft Spring Home Design Polls and Quizzes

Tulips or daffodils? Which spring flower will your followers prefer in their gardens or bouquets?How much pastel coloring is too much pastel coloring? Poll your audience to see where to draw the line with these popular spring hues.Pop quiz: Which lawn game reigns supreme? See what your sphere prefers between cornhole, darts, horseshoes, bocce, etc.

Encourage Clients to Share Their Home-Buying Journeys

Every home-buying journey is different. Ask your sphere to share the smoothest part of purchasing their new home.Timing is everything. See how long it took your followers to find their latest dwelling space.Spring isn’t always sunshine and rainbows. Ask your audience what they found to be the biggest headache of their home purchase.

Host a Spring-Themed Giveaway (e.g., Home Décor or Local Gift Cards)

Looking to update your company swag? Have your followers vote on the branded item that catches their eye the most. Everyone could use a new house plant. Put a monstera up for grabs and see how many people express interest.Time for a check-in! Update your audience on your 2025 goals and ask them to do the same. Sweeten the deal by giving a random participant a prize!

Spring-Themed Social Media Ideas

Post Spring Market Insights – Why This Season is Great for Buying & Selling

Has the market seen sudden shifts or is everything steady? Show what you know about the current state of things with a customized Local Expert graphic.“My home is worth how much!?” Let your audience know with a Home Value graphic guide!

Share Fun “First Day of Spring” or “Spring Forward” Reminders

Has the time change ever tripped you up? Share your funniest time warp story and encourage your followers to do the same.Do we really need daylight saving time? Ask your sphere what they think about this controversial sleep stealer.Studies show that sleep is vital to our health. Share some tips on how to make up for that lost hour when the clocks move forward.

Go Behind-the-Scenes: Your Spring Real Estate Routine

It’s so exciting to see new teammates thrive. Spotlight the rising star on your team who just started but is already showing incredible potential!You can’t say yes to everything. Explore what saying ‘no’ did for you and invite your audience to join the discussion.Show your followers where the magic happens with a tour of your workplace! Give a walkthrough of your office to let them know how you make it feel more homey!

Final Thoughts: Spring Into Social Media Success

The real estate competition is fierce come spring, which is why you need to get loud and stand out from the crowd. Give these ideas a try and watch your pipeline thrive through the busiest season of the year. 

Looking for more inspiration? Follow us on social!

@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

Innovation is the driving force at Keller Williams, especially when it comes to technology. KW Command® was born out of this commitment—designed as an all-in-one platform that simplifies everything from client relationship management (CRM) to marketing, transactions, and websites. In fact, in 2025, KW Command® was recognized with the Housing Wire Tech100 award. But as with any major tech undertaking, success is not only about the initial launch, it’s about constant improvement and evolution.

The KW Command® Ecosystem

KW Command® is more than just a system to track contacts or manage transactions. It’s a comprehensive platform designed to support every aspect of an agent’s business. Whether you’re generating leads, marketing listings, or tracking client interactions, KW Command® integrates all of these functions under one roof.

And it doesn’t stop there. The mobile app ensures agents stay connected and productive, no matter where they are. For agents like Garrett Stewart, team leader at The Garrett Stewart Team in Reno, Nevada, and a KW LABS advisor, this integration is a game-changer. “I used to juggle different systems just to run my business,” says Stewart. “Now, with everything in Command, I’m not wasting time. It’s all in one spot, and that’s been a huge help for my workflow.”

A Collaborative Approach: LABS Advisors and Tech Teams Working Together

Since the launch of KW Command®, the LABS Advisors—a group of forward-thinking agents and leaders—have been instrumental in shaping the platform. Their firsthand feedback, combined with insights from the tech team and extensive research into consumer behavior and competitive benchmarks, has been pivotal in refining the platform to better serve agents and their clients.

At the heart of this collaboration is a clear mission: to deliver solutions that put agents first. “Our job is to provide feedback that helps make the platform easier to use, more intuitive, and more aligned with the real-world needs of agents,” says Noel Marrero, technology team leader, KW LABS advisor, and co-founder at Nova Status Homes in Chicago, Illinois. “The tech team listens to us, and together, we’ve been able to shape a platform that delivers on the promise of simplifying real estate operations.”

From Dual Career Agent to Operating Principal, Gabby Maddox Davis Is Making Real Estate History

When Atlanta native Gabby Maddox Davis got her real estate license at the age of 23, she held a lucrative management position at T-Mobile and was recognized as one of the company’s top salespeople. Gabby’s goal was to earn supplemental income as a dual career agent, but in her first six months, she didn’t sell a single home. Gabby questioned if real estate was the right fit, but she’d seen the success of other agents in her market center and she was determined to make progress. Gabby leaned in, and the following six months brought with them the sale of 15 homes.

The sudden uptick in sales prompted Gabby to weigh her options. Instead of treating real estate as a secondary source of income, she realized she could achieve more as an entrepreneur, building her own business as a KW® agent. When she left her corporate position to turn to real estate full time, Gabby’s sales quadrupled. She says the early training she received through KW made it possible.

“I remember my first week of training, I went to a class called ‘Run Your Business Like a Business,'” Gabby said. Through the course, she worked with a tech strategist and an accountant, and was given the tools to ensure her LLC was properly organized. With her systems firmly in place, Gabby had a strong foundation for scaling her business. Within three years, she rocketed from rookie agent status to the number one spot at Keller Williams® First Atlanta. “I definitely wouldn’t have been able to start this without KW,” Gabby said. 

She didn’t know it at the time, but there was so much more in store.

Breaking Records in the Southeast 

Eight years later, in 2023, Gabby opened the doors of Keller Williams® Realty West ATL as the operating principal of the first majority-Black-owned KW® franchise in the Southeast. In taking on the leadership role, she also became the first and youngest woman OP in the region.

Coming up with fresh ideas to keep your leads and clients in love with your brand can be difficult work. Fortunately, we’ve got 28 February ideas in our quiver to help you foster fond feelings between you and your followers. Consider us your content Cupid.

Week 1

Feb. 1 – It’s Frugal February! Share some saving tips with your sphere so they can be financially ready to hit the ground running when the housing market heats up!Feb. 2 – Groundhog Day is here. Check to see if the weather will change or if it’s more of the same! Ask your audience if they’re ready for spring or prepared for more winter.Feb. 3 – Honor Black History Month with a graphic from Designs combined with a caption that shares what Black History Month means to you. Feb. 4 – It’s t-minus 10 days to Valentine’s Day! That means reservations. Highlight some of the most romantic restaurants in your community and let your audience know if they’re still accepting reservations.Feb. 5 – Speaking of love, head to Designs to highlight a new listing that’s stolen your heart. Feb. 6 – While you’re messing around with Designs, share a Home Value graphic to let your followers know what houses are going for in your area.Feb. 7 – It’s Feel the Love Friday! Share your favorite weekend activities and then crowdsource more from your sphere.

Week 2

Feb. 8 – Are your followers ready for some football!? Help them prepare for the big game by sharing your favorite snack food recipe.Feb. 9 – And the winner is …! Send some heartfelt congratulations and/or condolences to fans of the winner and/or loser of the big game. Feb. 10 – What does everyone talk about on the Monday after the big game? Advertising! See which brand your sphere thinks had the best ad last night.Feb. 11 – Show your support! Highlight a Black-owned business, vendor, or provider in your community and thank them! Feb. 12 – There are so many different kinds of love! Share a picture of you with the person you consider your best friend and what they do to support you.Feb. 13 – Get your followers excited for a listing that’s about to hit the market! (Hint: Use one of our Coming Soon graphic templates!) Feb. 14 – Happy Valentine’s Day! Spread the love with a holiday graphic! Feb. 15 – It’s Sleep-In Saturday! Highlight a listing with the perfect bedroom for hitting the snooze button. 

Week 3

Feb. 16 – You know what time it is. It’s time to go to Designs and generate a mid-month Market Update for your eager sphere.Feb. 17 – Happy Presidents Day! Use a holiday graphic to celebrate.Feb. 18 – You know how to make sure your client is a happy customer. Share a client testimonial to show off your expertise.Feb. 19 – Time to get the word out on your killer inventory. Use a For Sale graphic to make it happen. Feb. 20 – It’s awesome to see splashes of color around town! Highlight your favorite local mural and make sure to tag the artist. Let them know you love their work.Feb. 21 – Who feels like eating at home on Friday? Help your followers decide where to dine by highlighting a Black-owned restaurant in honor of Black History Month.Feb. 22 – Flying back from Family Reunion? Share your favorite housing market insights with your sphere!

Week 4

 Feb. 23 – What gets your creative juices flowing? Share your favorite way to be creative with your audience and ask them what helps them think outside the box.Feb. 24 – You’ve put in the work to be an industry expert. Let your community see your knowledge with a little-known fact about the ins and outs of your profession. Feb. 25 – Sold! Show off a house that’s just sold with a graphic from Designs.Feb. 26 – Open house incoming! Drum up some interest with an Open House graphic from Designs. Feb. 27 – A lot can change in a month. Make sure to keep your followers updated with a Neighborhood Snap. Feb. 28 – How are your New Year’s resolutions and goals coming along? Check in on your progress and ask your audience how they’re progressing. Follow up and provide encouragement. 

Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

Seven Reasons Every Agent Should Make Family Reunion a Non-Negotiable Part of Their Year

What Is Keller Williams Family Reunion?

It depends on who you ask.

Some say Family Reunion is the one event they can’t afford to miss every year. For many associates, yearly attendance is all about meeting new people, expanding networks, unlocking partnerships, and building a solid referral base. 

Others attend FR for fresh market insights and new strategies to level up their businesses. And then there are those who go to experience life-changing stories from world-renowned keynote speakers. Whatever their reason for attending, nearly everyone agrees Family Reunion is a chance to get energized and inspired, and to learn alongside thousands of the industry’s most driven agents. FR is a game-changer if you want to shift your mindset and grow. 

But don’t just take our word for it – hear what Family Reunion means to agents and leaders who’ve experienced it firsthand.

1. A Game-Changing Event for Every Agent

Family Reunion isn’t just for top producers or big names. (Though, you’ll find them headlining some of our most-coveted business-building panels.) Whether you’re new to real estate or an industry veteran, the annual event is for anyone who aspires to be the best in their field and achieve more in their business. 

There’s no better time to set your outreach goals than the onset of a new year. This article contains the perfect mix of personal and professional content to introduce yourself and your expertise to your audience and build deeper connections with your clients. 

31 Real Estate Social Media Post Ideas for January 2025

Week 1

Jan. 1 – Happy New Year! Spread optimism through your sphere by sharing your resolutions with your followers. Whether you’re striving for a specific achievement or an aspirational word, get the engagement started by letting your clients and leads in on it. 

Jan. 2 – What else is new in 2025? Use a Home Value graphic to help your followers understand the up-to-date value of their homes. 

Jan. 3 – The programming is popping! Check in with your community’s recreation center to see what kinds of classes are being offered this season. Then ask your audience if they’re more interested in the cake-baking or the calligraphy … ?

Jan. 4 – Brr! It’s getting chilly out here! Share a picture of you with your favorite hot beverage to let your followers know how to get the blood pumping on a Saturday!

How Loredana Ghete Found Her Calling in Creating Millionaire Real Estate Agents

Loredana Ghete was eight years old when her home country of Romania became a democracy. The 1991 political transition from communism was accompanied by an economic recession and skyrocketing inflation. When her parents decided to start a business under the new system, Loredana recalled that they took out a business loan, only to see the interest rate balloon from an already high 35 percent to 120 percent – within six months.

Given the fluctuating economy, the way forward wasn’t easy. When her parents asked her to help them sell produce at a local market near her school, Loredana was at first embarrassed to be seen at work selling vegetables – until she had a realization: Earning her own money gave her a freedom her classmates didn’t have, and she began to take pride in her job. Looking back, she said seeing her parents find a way through seemingly insurmountable challenges taught her to take risks – and to never settle.

Starting From Zero as a Real Estate Agent 

Today, Loredana is the general manager of the KW® Georgia Legacy Group, a family of KW® market centers in Alpharetta, Peachtree Corners, and Roswell, Ga. From 2016 to 2020, Loredana worked as an assistant team leader at Keller Williams® North Atlanta, the top producing market center in the Southeast Region, where she helped the market center grow from 137 to 400 agents. As team leader from 2020 to 2024, she and her leadership team added another 300 associates, finishing out the year at a total agent count of 700.

Like all four of her siblings, she had followed her parents’ entrepreneurial path. After marrying her high school sweetheart, Mircea, at the age of 21, the couple opened an Orange Romania cell phone franchise, where Loredana guided her team in achieving their sales goals. The two also began investing in residential real estate, starting with flipping their first home. Loredana and Mircea grew their Orange franchise to 14 stores strong before deciding to sell and relocate to the U.S., a move motivated by a desire to provide their young daughter with more opportunities.

Their decision to emigrate came with major compromises. With her real estate experience and business skills, Loredana knew she wanted to become a licensed real estate agent in the States. When Keller Williams’ culture and values proved a natural fit, she signed on with KW® North Atlanta and never looked back. But with no local contacts in Atlanta, she had to start from zero.

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It’s been another year of exceptional growth and achievement for Keller Williams. As we reflect on our 2024 milestones, it’s clear that innovation, community, and culture continue to drive us forward. From groundbreaking technological advancements to worldwide expansion and the incredible impact of KW Cares, this year has proven that when we come together, anything is possible. Here’s a look back at some of the standout wins from 2024 shaping your future, our company, and the entire real estate industry.

Leading the Way in AI Integration

One of the biggest highlights of 2024 was the launch of KWIQ, our cutting-edge AI tool in Command, KW’s dedicated technology platform. With 45,000 queries by the end of October alone, KWIQ has already proven its value in making business more efficient. This achievement was further cemented when KWIQ won “Best Use of AI by a Brokerage” at Inman’s prestigious AI Awards – an industry recognition that underscores Keller Williams’ commitment to technological innovation.

But we didn’t stop there. In Command, we empowered agents with updates to the best tools in the industry, making it easier to stay ahead in an ever-changing real estate market.

Related Reading: Keller Williams Launches Gen AI-Powered Real Estate Assistant

Breaking Records with Global Expansion

Keller Williams continues to take the world by storm. As of Oct. 30, 2024, our global footprint had grown to include 59 countries. Keller Williams Worldwide welcomed The Bahamas in March and Guatemala in October, and in December, KWW will add the Cayman Islands, solidifying its position as a leading force in real estate across borders.

The last few months of the year are an invaluable opportunity to say thank you to clients, celebrate the season, and strengthen community connections. It’s an opportunity to foster trust and remind people of the value you bring as a local expert and a thoughtful resource, spurring repeated referrals and long-lasting relationships.

From client appreciation gifts and local family gatherings to VIP parties and community workshops, there are many ways to create a holiday season filled with meaningful experiences that make a lasting impact. Planning and executing these experiences takes time, which is why Charlotte Savoy and The Savoy Team at The KW® Collective market center in Maryland make it a priority to meet every November to discuss their annual event plans for the year ahead.

Charlotte Savoy’s Seven Steps to Successful Event Planning

Charlotte’s seven-step process for creating successful events helps her team execute several every single month. But, she says, if you’re not ready to build out an entire year’s worth of events, focus on the fourth quarter – and follow these seven steps that will keep you top of mind with your clients during the holiday season and beyond.

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How Real Estate Agent Ken Pozek’s YouTube Channel Helps His Team Succeed

It would be an understatement to say that YouTube has had an impact on Ken Pozek’s career.

With a successful real estate business running in Detroit, Mich., Ken and his wife, Holly, began thinking about opening a second location in Orlando, Fla., and making the Sunshine State their full-time home. Confident in their decision, the couple put a deposit down on a new construction house in 2016, giving themselves an eight-month window to get the new business up and running before officially making their move. Their plan was in play, but there was one big problem: Recreating what they had in Michigan was proving harder than they thought.

Back in Detroit, Ken had found success using postcard farming to build his brand. The approach took a lot of hands-on work, but it was highly effective, and it allowed him to scale back on call-based lead generation, which wasn’t his favorite way to connect with clients. Assuming he could take a similar approach In Orlando, Ken focused on paid advertising, including radio spots and Zillow leads, but he wasn’t getting the same results.

“We started spending like crazy to catch up to what we were doing in Michigan – and it failed miserably,” Ken recalled. “I was trying to build a brand overnight,” he said, which he soon realized just wasn’t possible. Ken pulled back on paid ads and went back to the basics while figuring out another way to establish his newfound brand in the Orlando market.

Before first joining Keller Williams in 2010, Ken had been working among agents who were averaging 10 to 20 home sales a year. “That was all I knew at the time, and I thought it was a huge deal,” Ken remembered. “Then somebody introduced me to Keller Williams, where it was all about leverage and teams.” He credits KW with teaching him to think bigger – and putting him on track to an average of 100 homes sales a year. His initial goal was to hit a similar number in Orlando.

Looking for thoughtful and memorable client gifts this holiday season? Here are some budget-friendly ideas that add a personal touch and show your appreciation in a meaningful way:

Customized Keychain
Create a personalized keychain with your client’s home address or a small engraved message.Locally Made Goods
Support local businesses and show appreciation by gifting a small jar of locally made honey or jam, or a handmade candle. Going local adds a personal touch and connects clients with their community.Home Care Kit
Assemble a simple home care package that includes useful items like mini tools, a stain remover pen, or small packs of plant seeds for spring planting.Seasonal Recipe Card Set
Print a few simple, seasonal recipes on beautiful cardstock and tie them together with a festive ribbon. You can also include a small spice jar relevant to the recipes.Customized Ornament
Give a holiday ornament featuring the year your clients bought their home, or include a simple “happy holidays” message alongside subtle business branding. Hot Cocoa Kit
Put together a DIY hot cocoa kit with mini marshmallows, cocoa powder, and a holiday-themed mug. It’s an affordable, warm, and cozy gift.Subscription Gift
Give a one-month subscription to a streaming service, magazine, or something like a wine-tasting club for a small taste of luxury that fits your budget.Reusable Tote Bag
Have a high-quality, reusable tote bag printed with a stylish design or a local motif for a practical and eco-friendly gift option.Gratitude Journal
Give an affordable gratitude journal or inspirational daily planner to prompt reflection in the new year, showing you care about your clients’ well-being beyond business.

Remember: Responsible Gift Giving Matters

Giving clients gifts during the holidays is a great way to stay in touch and say thank you for their business and referrals, but it’s important to remember this is a business relationship. Follow corporate giving best practices to make sure you’re in compliance and acting in everyone’s best interest.

Know Your Local RegulationsCompliance: Check with your state’s real estate commission and brokerage for specific guidelines or monetary limits on gifts. Some jurisdictions may have restrictions to prevent conflicts of interest.Disclosure: If necessary, disclose gifts given or received, especially in situations involving other professionals like mortgage lenders or title companies.Set a Modest BudgetAvoid Extravagance: Keep gifts modest and thoughtful rather than expensive or flashy. The goal is to express gratitude and strengthen relationships, not to give gifts that could be seen as an attempt to influence.Consistency: If you’re giving gifts to multiple clients, make sure they’re of similar value to avoid the appearance of favoritism.Make It Personal but ProfessionalTailored to the Client: Choose gifts that are meaningful to the recipient, like something related to their hobbies or interests. For example, a book for an avid reader, or a pet-friendly gift for a dog lover.Avoid Overly Personal Items: Stay clear of gifts that might feel too intimate or inappropriate for a professional relationship.Focus on Experiences and CommunityCommunity-Centric Gifts: Gifts that support local businesses or experiences, like a gift card to a popular neighborhood restaurant, can be thoughtful and reinforce your role as a community expert.Giving Back: Consider making a charitable donation in the client’s name, which not only reflects your values but also contributes positively to the community.Avoid Potential ConflictsTiming Matters: Be mindful of when you give gifts, especially if a real estate transaction is still in progress. Gifts must not be perceived as an attempt to influence decision-making.Transparency: If giving gifts to business partners or colleagues, make sure it’s done transparently and in a manner that doesn’t create an obligation or expectation.Respect Cultural SensitivitiesCultural Awareness: Be mindful of different cultural and religious beliefs, especially during the holiday season. A generic holiday greeting and a non-denominational gift are often best to avoid causing offense.Inclusivity: Consider gifts that are suitable for everyone, regardless of their cultural or religious background.Brand Your Gift TastefullySubtle Branding: If you want to brand your gift, do it subtly. A tasteful logo on a useful item like a reusable tote bag or a planner can keep your business top of mind without feeling too salesy.Respect Client PrivacyAddress Preferences: Ensure that any client information you use, such as a home address for gift delivery, is handled with care and confidentiality.Opt-Out Choice: Allow clients to opt out of receiving gifts if they prefer not to participate.

Following these best practices will help you maintain strong, ethical client relationships and uphold the integrity of your real estate practice.

With more than $1B in sales in 17 years, the co-founders of Weinberg Choi Residential in Chicago built their real estate business on relationships.

An Early Lesson in Homeownership

Native Chicagoan Tommy Choi has never taken homeownership for granted. As a young boy, Tommy’s grandfather often reminded him of one of the top reasons he immigrated to the United States from South Korea: for the opportunity to own his own home. “He wanted to put his stake in the ground,” Tommy said. “He wanted to say that this piece of Chicago, this piece of America, was his.” His grandfather impressed upon Tommy the belief that homeownership wasn’t a guarantee, but a privilege. Tommy couldn’t have guessed how this perspective would later factor into his life’s work.

A few years after graduating from college, Tommy was at a career crossroads. He was making good money, but he was miserable in his day job. His inside sales position with a tech company paid well enough for him to buy his first property – a condo where he lived with his best friend, Missouri native Josh Weinberg. Josh was working in sales for a national homebuilder, and while he liked the real estate industry, the two often commiserated about their daily grind. That’s when they started thinking about building something together.

Tommy and Josh already knew they made good business partners. Back in college, they’d created a profitable autograph sales enterprise that funded trips and parties. They harnessed the same entrepreneurial spirit to write up a new business plan, and by 2007, the friends had become licensed real estate agents. Preferring to build an independent brand, they opened Weinberg Choi Residential as a boutique brokerage and never considered joining a larger organization.

Despite their enthusiasm and dedication, Tommy and Josh got pushback from friends and family, who thought they were making a huge mistake entering the real estate industry in the middle of a downturn. However, the prevailing market conditions offered an unexpected benefit. While other companies were contracting and agents were leaving real estate, Tommy and Josh took up the slack, growing and building their network and database. “We were out there hustling, meeting people, really building relationships – which has been the foundation from day one,” Josh said.

At the outset, the partners focused on what they knew best: They concentrated their efforts on helping recent college grads find apartment rentals, realizing those renters would eventually turn into homeowners. With patience, their strategy worked, and those same clients called back when they were ready to buy. The approach resulted in year-over-year growth for the partners’ burgeoning business.

Business planning is essential for success in real estate, serving as a roadmap that can help you set clear objectives and track your progress throughout the year. It ensures you have a structured approach to achieving your goals, whether that means increasing sales, enhancing client relationships, or expanding your market reach. 

For some, a business plan may be as simple as a spreadsheet outlining key metrics and targets, while for others, it might include more comprehensive strategies, such as setting goals in KW Command or utilizing MREA models for detailed planning. Ultimately, business planning looks different for everyone, tailored to individual needs and aspirations, but the core purpose remains the same: to guide you toward a successful and fulfilling career.

As we move into the last quarter of the year, it’s the perfect time for seasoned and rookie real estate agents alike to think ahead. To help guide us through a few key areas of the business planning process, we spoke with Scott Toombs, a 19-year real estate veteran who began his career in January 2005 and quickly embraced the Keller Williams models, launching his first market center within a year. He transitioned to a regional director role in 2010 and found his true calling as a KW MAPS Coach in 2014, eventually becoming the head coach and then the director of BOLD Growth.

Below, Scott helps us outline how mindset, models, systems, structure, and more can set you up for a successful business planning process that keeps you focused on your big why and big goals year-round.

The Right Mindset

Starting with the right mindset is crucial for effective business planning. Scott emphasizes the importance of understanding your why in this industry. “It’s not just about selling a certain number of homes; it’s about what that success means for you,” he explains. Whether it’s funding your kids’ education, caring for family members, or enjoying a well-deserved vacation, as a coach, he believes finding your motivation is key.